Business Blogging

Business Blogging


small business blog

small business blog

According to a multitude of studies, a small business blog is an exceptionally valuable tool to have in today’s technologically advanced and innovative world. Business blogging provides a platform to engage with customers. By incorporating the use of a blog into your business website, you may inform customers, provide customers with comprehensive guidelines on how to engage in certain tasks, and even solve the most common problems that those customers face. In this brief guide, we will outline the top 10 reasons why your business needs a blog. The reasons featured here are in no particular order of importance; however, each reason will prove to be highly advantageous to the overall success of your business:

Why your Business Needs a Blog?

A Case for Business Blogging

why your business needs a blog

why your business needs a blog

  1. Business blogging is an easy way to directly connect with and share information that is considered to be both timely and relevant to your followers, potential customers, and current customers. In other words, it is a type of “direct channel” of communication to those that mean the most to your business.
  2. By composing and posting content on your blog, you are increasing your rank among major search engines (SEO).
  3. According to information derived from a survey on HubSpot, 60% of all businesses that utilize and regularly post to a blog have a higher level of customers than those businesses that fail to utilize and regularly post to a blog.
  4. A blog is a positive and productive means of providing your business with both a personality and a voice. You may discuss your products, services, comment on current events, highlight trends within your market, and share information about those that are directly involved with your business.
  5. A business blog is a highly effective way of displaying and sharing your knowledge. It allows you to position your business as an expert over all subjects outlined in the content. By sharing your expertise, you will build credibility among internet users. This, in turn, could lead to the development of a larger customer base.
  6. A blog is a productive way of building relationships and increasing sales. Internet users will view you as a highly reliable source of information on topics that are important to your industry. A blog that includes a comment section allows you to directly interact with and engage with internet users and customers. This, in turn, helps in building relationships.
  7. A blog is an excellent tool for sharing information about your brand. You may use a blog to create insight into your business, your company’s philosophy, your employees, and so on and so forth.
  8. Blogging is a productive means of marketing – without the expense.
  9. Blogging provides a way for you to inspire and move internet users.
  10. Finally, blogging is a productive means of providing you with insight on your target audience. This information will prove highly valuable for all of your business endeavors!
If you are interested in starting a blog for your business, Brick Road Media can help! Simply give us a call today at:

765-439-4029