a common sense approach to business growth…
You’d think you’d be getting more customers from the web by now
The web keeps changing and it’s so hard to keep up.
Google Algorithms. Social Media. Mobile Accessibility. You’d have to be a tech nerd to stay on top of it and compete online. Good thing we are. We love to geek out over data and crunch numbers. But we are much more than that. Marketing online must make common sense. Numbers don’t lie, but in the end, we’re really communicating with people.
Intuitive Marketing for your Brand or Product.
It’s simple. We find the signals and triggers that move people to action. These actions are normally driven by emotion.
By learning your mission, and knowing your customer, we can find the right message. This helps attract the people who know, deep down in their bones, that your service or product can add value to their life. Imagine THOSE people as your biggest fans.
Think about it for a few minutes. How do you want your service or product to make people feel? That’s your message… and it can drive all of your marketing in a way that makes real change in their lives.
CREATING THE VISION
Take some time to think of the best possible scenario for your business. What do you want your business to BE for people. How do you want it to make a difference.
Creating a vision is just that. Seeing clearly the highest possible good that your business can bring to others and to itself.
Many great CEO’s had a vision. It kept them solid on their path, guiding employees along the way. Catch a glimpse into the future and inspire yourself and your team.
Its time to get creative and think big.
BUILDING THE PLATFORM
Your website is your tool to spread the word.
First and foremost, you need a great website. Studies show that professional looking websites build trust. With all the right elements in place, the groundwork is set and your platform is ready. This is where many companies stop. But now is the time to utilize that platform. How do you want to use it?
Oprah Winfrey used television as her platform.
WAYS TO USE A WEBSITE AS A PLATFORM…
The functions of a successful website are many. Really. The sky’s the limit. You can spread a message through branding, sell a product, gather leads, teach by offering valuable free or paid content.
DELIVERING THE MESSAGE
The internet is abundant with places to share a message. The goal is to find where your people hang out. The place that is most responsive to your message.
We measure this with views, likes, shares and clicks. Then we crunch the data and focus on the places that find the most value in your message.
Here are some highly effective ways to share a message across the internet.
- Video (youtube, vimeo)
- Podcasts (itunes)
- Forums (specific topics related to your niche)
- Images and Infographics (instagram, pinterest)
- Blog Content (facebook, google+)
- Free and Paid Advertisements (craigslist, google & bing ads)
Hitting up social media and other outlets works in two ways. It reaches out to people in an intuitive way, and it builds a good link profile to show the search engines that you are important.
Don’t forget offline. Offline media is still a very viable way to share a message. Contrary to popular belief, people still read the newspaper. Just check their circulation. Getting involved in local community events is not only fun and helpful for others, but it can make people aware of your business and the good that you provide.
MEASURING THE RESPONSE
People love to discuss the great experiences they have… and the not so great. What are they saying about you? Does this match your vision of how you wanted to make people feel? Reviews tell it all. Look on Google, Yelp, Facebook. Is your feedback holding true to your vision?
Reviews are so important these days. People now use them to choose their providers. If your people aren’t talking, give them a direct line to make it easier. Add a link on your website and remind them to leave a review in all of your communication.