Thank you for continuing with our series, Mobile Trends Now Play a Large Role in SEO Success. In the past several weeks, you have learned about the emergence of voice search on mobile devices, visual-based advertisements, responsive web design, content optimized for mobile users, the increase of mobile searches over desktop searches, spoken language digital assistants, and the fact that social content will be heavily indexed by search engines this year. In this installment, you will learn about the growing mobile trend of intuitive search.
Intention
In a previous installment of this series, we touched on the importance of using keywords and keyword phrases in content. We also placed a bit of an emphasis on the importance of creating content that is conversational. Now, it is time to drop the bomb on you. That is, intention will now be a driving factor as it relates to search results. At one point in time, search results were based solely on what words and phrases were typed into search engines. Now, with the increase of mobile users, this will change. Now, search engines are smarter. They usually know where you are and what you are doing. If you are in a major city, for example, and you search for “restaurants with the best foods”, you will now be provided with restaurants that are in close proximity to your location. Search engines now have a high level of intuition about you and your intention. In order to improve your SEO rank, you must keep this important fact in mind.
Interactive Content
The next mobile trend that will have a direct impact on your SEO rank is interactive content. When creating content, it is going to be more important than ever that you hyperlink certain words and phrases. This will allow mobile internet users to move quickly between pages that are relevant to them and their needs. Mobile users love to point and click. You must ensure that your content provides them with the ability to do this. The average attention span of internet users is now less than 9 seconds. As mobile devices become more readily available, this attention span will rapidly reduce. To help offset the detriment to your website, it is imperative to ensure that you provide them with a way to quickly move between your pages and products. This is where hyperlinking comes into play.
Conclusion
Technology moves fast. If you want to have top SEO ranks, you must move with it. Your websites must be designed for voice-based searches and the rapid ramblings of mobile users. Long gone are the days when desktop search optimization was the highest priority. SEO is shifting. Search engines are shifting. You, too, must shift. Failure to optimize your content for the mobile trends that have been covered in this comprehensive series will result in failure. Brick Road Media is on top of all of the emerging mobile trends. Let us help you get on top, too! Contact us today at: 765-439-4029