According to numerous reports, individuals in the United States alone will spend in excess of $40 billion on mobile marketing advertisements in 2017. In 2016, 53% of all internet use was done through mobile devices and that mobile ad spending greatly exceeded desktop ad spending.
According to these same studies, it is estimated that – by the end of the year of 2017 – approximately 75% of all of the consumption of online content will be through mobile devices.
If you own, operate, or manage a website and/or an online business, learn as much as you possibly can about mobile marketing as that knowledge will – ultimately – lead to your business success on the World Wide Web.
Mobile Marketing in 2017
We reside in a world where consumers are always connected to the internet. Internet users crave instant gratification. In fact, they have come to expect it. Retailers and website owners have to re-evaluate the basic and traditional marketing techniques that have been utilized in the past to ensure that they correspond with the expectations of the average internet user.
Instead of simply purchasing from a broadcasting of a product and/or service, retailers and website owners have an obligation to provide the most comprehensive content possible pertaining to their products and services. Internet users have plenty of time to research that in which they are interested.
Online site owners and retailers must push to make sure that the necessary content is available to achieve the success that they desire in the year of 2017.
The next mobile marketing trend of 2017 will be responsive design. Actually, this has been a large trend over the past year or so. Companies and brands that elect to take their merchandise, content, and/or services online must construct a website that will respond to the electronic device that the internet user is using to access that site.
In other words, responsive design must be used so that all of the site content may be viewed on tablets, smartphones, desktops, and a multitude of other electronic, internet-accessible devices.
The final mobile trend that we will cover for 2017 in this brief guide is life improvement. Advertisers must show consumers how their products and services will improve their lives. In the past, it was acceptable to outline all of the features associated with a product and/or service. Consumers are SO past this. Today, they want to know how a product and/or service will benefit them or improve their quality of life. If you want to succeed, you must ensure that you incorporate this into your marketing regimen.
For assistance with your mobile marketing 2017 campaign, we here at Brick Road Media can help! We offer individual business packages that come with social media advertising, website development and programming, as well as high-quality content creation.