If you are interested in starting an online business or taking your traditional brick and mortar business online, it is imperative to know the answer to the question, “What does SEO mean?”
If you are reading this, it is quite likely that you have already asked this question, or “What does SEO stand for?” You are not alone. There are many terms that pertain to online marketing endeavors, online businesses, and websites that you must become familiar with.
The lingo is not always easy to understand, but, understanding it is highly imperative to your overall success. To answer the question, “What does SEO mean?” takes a bit of explaining. So, we will start with the question, “What does SEO stand for?” In short, it stands for “Search Engine Optimization”. To learn more, continue reading.
The Main Functions of Search Engines
In order to truly understand what SEO means, you must first understand the main functions of search engines. That is to “crawl” and to construct an “index”. This aids in providing internet users with a list of websites which are ranked by their relevancy. Now, in order to explain in the simplest terms, we will compare the internet to a city.
The World Wide Web provides search results, which we will compare to big city bus stops. Each of the “stops” online are webpages, documents, and similar types of files. In order for the search engine (such as Google) to move through our “city” (the internet) and discover all of the “stops”, it must use keywords, keyword phrases, and links. A “keyword” or a “keyword phrase” is the word or group of words that an internet user searches for in order to discover a “stop” that is relevant to that which they seek, or the virtual “place” they want to go. The virtual “place” is your website and/or blog. The better your search engine optimization, the better your discoverability.
What Does SEO Mean?
Now that you know the answer to the question, “what does SEO stand for”, and you know the main functions of the internet, it is time to learn the answer to the question, “what does SEO mean?” This is really quite simple. Search engine optimization is the unique and popular process of obtaining traffic (internet users) from the search results from the online search engines such as Google, Yahoo, and Bing. SEO is also the basic practice of increasing the amount of high quality traffic through to your website. If you have a website, SEO is a critical component of your overall success.
SEO allows people to discover your content and makes your content popular. If you want to achieve success with the World Wide Web and your business endeavors, you have to achieve success with SEO. Here at Brick Road Media, we specialize in ensuring that you rank high in search engines and achieve the success that you desire with your website and/or online business. For more information, simply click on the following link now: https://brickroadmedia.com/about/
Resources:
https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
https://moz.com/learn/seo/what-is-seo