This is a very basic list of SEO setup you should do when launching a brand new website. We do quite a bit more, but this is a great presentation on the basics of new site SEO by Rand Fishkin of SEOMoz.
Jack Humphrey is CEO of Brick Road Media and author of "The Leverage Black Book." It's about how to use leveraged marketing strategies in your business to grow faster with less effort. And it's a free download, so grab it today!