Monthly Archives: December 2011

December 17, 2011

Social Media Management- A Big Part 2012 Marketing Plan

Branding: How It Works in the Social Media Age [INFOGRAPHIC]


The World of Social Media 2011 -

This video infographic shows all the latest facts & figures about social media. For more cool video infographics visit -

Branding and social media -- they seem to go together so well, yet they're both widely misunderstood. This infographic sheds some light on this often-misunderstood topic.

Social Media Management Providing the best Social Media Manager for your campaign. We are the worlds largest social media content provider and we will replace your entire Social Media Department for as little as $450 per month. Call Toll Free ...

Social Media Facts - Social Media Boom -

SOCIAL MEDIA & Social Media facts - Social Media Boom - . Social Bookmarking is COOL.See the Stats 2010 and be amazed. The social media users count is closing a whooping 1 billion. 90% of Internet users know at least one social network.

Arielle Ford: Why Authors and Social Media Are Meant for Each Other

While your Website is your first hub, Facebook should be "your number two," because it's where conversations happen. By making yourself and your content available through your Facebook page, it's easier for fans to follow ...


Social media users posted 8,319 opinions on Bank of America in the last 12 months #banks #bankofamerica

Saturday, December 17, 2011 6:55:54 PM

December 13, 2011

3 Social Media Tools to Simplify Communication within a Volunteer based not for profit business.

If you have served on any board of a not for profit I am certain you have looked like this guy here. N.F.P.'s can be the death of you if you are not careful.  The key thing to remember is that you are still part of a business. Yeah I said it, a business. Just because you aren't trying to make a profit does not mean the organization isn't supposed to run like a profitable business.

In my experience working with and for nonprofits, communication is the biggest issue. It is understandable that not for profit communication would be a big issue since everyone for the most part is volunteering their time for the cause, and everyone can give at a different level and time. So lets focus on the things that we can control since no one is going to start making paid positions and getting rid of volunteers anytime soon.

There are 3 Social Media Tools that you can use to simplify the not for profit communication among your key players

Facebook Groups

Facebook Groups

Go to your facebook page and on the left hand column of your page you will see "Groups" Click on Create a Group and ask all of the people on your board that need to communicate regularly with each other to be your friend. Once they are your friend, you can add them to the group.

What can you do within the Facebook Group?

You can see and participate in Real Time Chat versus Email with your group members instead of reply all and wait. You can set notifications so you get an email or a text on your cell phone when someone has posted in the group. The part I like the most about the groups is the feature of uploading and sharing pictures, web links, and documents.



Drop Box is a tool that I started using and now I am just coming up with more and more ideas on how to use it myself and how many others could benefit greatly from this.  Click here to check it out for FREE. They give you 2GB of starter storage for free so you can get a good taste of what it does and play with it before you pay anything.

So how Does DropBox Work?

You sign up for a free account and the software will install a Folder on your computer just like an external hard drive. You can use this folder just like any other folders on your computer now. The cool part is you can access the items you saved in the folder from any other devices you have synced to your dropbox account, and you can access from any computer with internet by logging in to your web based account. You can also set sharing restrictions so that you can share a file with others, while still protecting the security of the other files and folders you have saved.

Mailchimp is an email marketing service that can be used to send newsletters, quick emails, or just about anything. Do you have a consistent message that you would like to send to your list. When I say your list, this could be several lists including volunteers, supporters, business owners, or send a message to everyone.


With Mailchimp you can design a form, put it on your facebook page, your website, or even put it in a QR code and invite people to be on one of your lists of communication. Once they have joined you design your message, whether it be a quick broadcast, a coupon, or a monthly newsletter and then send it to everyone in that list in one click. You can even schedule these emails for any day or time.

There are several tools out there that can help with the communication and efficiency of your not for profit or small business. These are just 3 that are free and very useful.

December 13, 2011

People are spending more time on mobile… WAY more!

People Now Spend More Time With "Mobile" Than Print Mags, Newspapers CombinedAccording to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 — with conventional TV the winner and still champion. According to the data presented, the average US adult spends about 4 hours and 34 minutes per day watching TV.

Embedly Powered

Probably time to get your business set up for mobile marketing?

Contact Brick Road Media and we'll build you a mobile site with the latest technology and marketing power available!

December 8, 2011

Before and After:

She needed some work.  The site had seen better days.  And those days were long gone.

The Old Site

After some Brick Road Love and Attention...

It really doesn't have to be a major thing for a small business to get a new, updated look.  We often do small projects when we can.  And what's not a big job for us can mean a massive difference for the businesses we work with.  From more customers to better engagement and feedback from visitors to better search engine rankings.

While the change can seem like "magic" it's really just being in the business for over a decade and knowing the latest look and functionality web surfers are expecting to see.

We'll keep posting our transformations so you can get an idea just how much difference a website makeover can make!

Call Jeremy at 765-439-4029 or email us to schedule an in-person, no-cost needs assessment for your web presence!