Monthly Archives: December 2012
Monthly Archives: December 2012
Jeremy, Jack, Constance, Trish, and Mary wish all of our friends, families and clients a VERY merry Christmas!
Ever wonder what kind of SEO and local internet marketing reading material is on the Brick Road team's phones, tablets, or desktops?
Here's a snippet of what I've shared so far today:
Mobile Search Beyond Google: Search Engines Inside Apps »
A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Goo...
You Must Blog and Blog Smart in 2013
Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013. These two big-picture 2012 developments are what have elevated business blogs from optional to essential.
Boning up on the new WordPress 3.5 release coming soon.
Top 10 Most Shared Social Video Brands Of 2012
Social video has been on the rise this year, with more brands turning to sites like YouTube to get their brand messages out than ever before. Unruly Media has compiled a list of the top 10 most shared social video brands of 2012, based upon the number of shares each brand’s social video campaigns attracted on Facebook, Twitter and the blogosphere. Together, these brands accounted for over 36 billion shares!
The above reading list is just from this morning. I'm not sure, but willing to bet we have to read more and keep up on more tech, social, search, and marketing news and training than professions like doctors and lawyers do. Of course, those professions don't change and add new things to be aware of on a weekly basis either.
For the small business owners or staff who have been tasked with getting more and better search engine rankings for their sites, this new free SEO course should be a big help.
No subscription required to access 12 training videos which are geared toward people with little technical experience.
If you like the training, please show your support on Facebook, Twitter, and/or Google+ on the SEO course page!
Do that, and we'll keep making great training resources like this free for you!
This exhaustive list of resources and expert advice (actually well over 101 of them!) was made for busy local business owners who are great at what you do, but not so great at marketing your business on the web.
Most of the local marketing tips you see online might as well be in another language, right? And if you understand the language, a lot of the strategies you read about take an incredible amount of time, which you don't have. So this list of 101 ways to get in front of more local customers takes your internet marketing experience (not much) and time (even less!) into account.
Follow some or all of these tips to get more local customers with internet marketing. More importantly, to make your business shine in the right places where your customers hang out!
Setting Up The Right Accounts and Profiles
Below are the accounts and profiles Brick Road always sets up for local business clients from the start. The bulk of a successful online marketing campaign for local businesses can be accomplished with social and search. The following accounts will lay the foundation for the rest of your campaign and put you ahead of most of your competition from the start.
Signup to everything below with your exact business name and always use the same NAP (name address phone number) for every profile or account you create.
15 Social Media Mistakes You Should Avoid - Once you learn what to avoid in social media marketing for small business, use the resources below to find out how to market properly with social media.
Facebook Marketing Tips
Twitter Marketing Tips
Google+ Marketing Tips
Pinterest Marketing Tips
LinkedIn Marketing Tips
Video Marketing Tips
The Ultimate Business Blogging How-To Guide - excellent, in-depth resources for business blogging.
This is the most important thing you can nail down for your local business website from the very beginning. It's also the hardest. You can do-it-yourself with the tips and tools below, or better yet, hire Brick Road to get it done professionally and accurately.