Monthly Archives: February 2015
Monthly Archives: February 2015
There are several lead generation tactics that will, ultimately, lead to the overall success of your online business endeavors. Examples of these tactics include – but, are not at all limited to – sponsoring free giveaways, creating newsletters, offering discounts and coupons. Additionally, the mechanics behind these tactics are especially important. That is, the lead page, the thank you page, any and all follow-up email messages, and precise calls to action. Lead generation, by all accounts, is the marketing-based process that involves stimulating and, ultimately, capturing the interest associated with a particular product and/or service for the purpose and intent of creating a successful sales pipeline for your business.
The Importance of Lead Generation
In a world where markets are consistently changing and evolving as a result of the rapid innovations and changes occurring on the World Wide Web, the consumer buying process has transformed. As a result, businesses must discover new, innovative methods for reaching consumers. There is a lot of virtual “noise” on the internet, and businesses must be “heard” by consumers in order to achieve the success that they desire. Instead of actively searching out customers with age-old, traditional tactics such as mass advertising and blasting emails, you must place an emphasis on being FOUND. Once you are discovered by customers, you must focus on lead generation tactics that will allow you to develop long-term relationships with your customers, which are built on the trustworthiness and expertise of your business.
Attention Economics and Lead Generation Tactics
If you have an interest in lead generation tactics, it is important to understand the basics of attention economics. As the internet continues to grow, the world has transitioned from information limitations to one that has an abundance of information. As a result of the increase of information that is ever-expanding, there is a high level of attention scarcity. Many marketers refer to this as “Attention Economics”. In order to succeed at winning over customers, you must understand that, based on the most fundamental aspects of attention economics that consumers are currently overwhelmed with all of the information being thrown at them online. They are learning to block a lot of that which is being thrown at them. Now, consumers are out there, searching for information that they want. In order to reap the rewards of success on the internet, one of the best lead generation tactics is to create that information and have it readily available to those consumers when they go searching for it on the internet.
Giving is the New Receiving for Online Businesses
In order to build a successful lead generation funnel for your online business, you must understand that giving is the new receiving. That is, you must give consumers what they want – discounts, savings, information, and even freebies – in order to attract their interest and their loyalty. When customers are entering in searches for the keywords and keyword phrases that pertain to your industry, you and your business should be standing to deliver what they want, and FAST! In doing so, you will find that are exceptionally successful. Ensure that all of your lead generation tactics center on this core concept of giving and you are sure to receive the rewards that you desire from your online business endeavors.
The Advantages of Teaming up with Other Businesses to Leverage Content
Leverage is now considered to be the newest, most innovative form of achieving higher levels of success on the World Wide Web. By becoming content partners with other businesses within your industry, you have the unique ability to diversify the revenue streams that your business experiences, add a higher level of syndication to the content that you produce, reach new platforms, attract new markets, create a brand that is considered to be highly authentic, and increase your company’s level of adaptability. Innovations in the world of digital marketing, online promotions, and advertising have quickly changed the method in which publishers currently conduct business. From developing branded content, creating social media campaigns, and syndicating content, the content marketing industry within the United States – which is a $44 billion industry – is completely diversifying the way that businesses are able to create streams of income. By leveraging with other businesses and becoming content partners, you will find that your business is able to attract a larger following. In this guide, you will learn how to harness the power of leverage for your content strategy.
Content Marketing Statistics
In order to truly understand the amount of power behind leverage, it is first important to become familiar with a couple of statistics that pertain to content marketing. The following outlines the three most important facts that you should consider, as it pertains to content marketing:
Leveraging Content – Brand-to-Brand
Since the induction of syndication, publisher-to-publisher forms of syndication have been exceptionally popular; however, in recent years, brand-to-brand publishing is becoming even more popular. Brands have audiences; many of which are massive. All brands require content. This content may be placed on blogs, listed on social media platforms, placed within a company website, or included on mobile-based apps. Brands – much like your brand – are searching for content that is trustworthy, has a high level of reliability, and is high in quality. This is where leveraging content comes into play. As a brand, you are searching for the same things. Why not collaborate with similar brands? Not only will you share content, but, you will be able to include links, hyperlinks, and resource boxes that will drive a brand’s audience to YOUR website! In return, you offer them the same consideration. Then, your audience will be driven to their website. It is a win-win situation to become brand-to-brand content partners and leverage content in order to maximize the potential for success on the World Wide Web.
In order to truly leverage content, you must become content partners with other brands that are shifting towards digital innovation. A global, comprehensive-based content strategy must be developed in order to reap the success that you desire for your business. The first step is reaching a larger audience, in a faster amount of time. In order to achieve success in acquiring a larger audience, steps must be taken to make yourself known to that audience. The easiest and most productive means of doing this is through leverage. By harnessing the power of leverage today, you and your content partners will achieve higher levels of business success on the internet for the rest of your tomorrows!
Leverage Social Media – Harnessing the Power of Social Networking Websites will Optimize the Success of Your Business
Leveraging social media is an essential concept that should be integrated in the earliest days of your startup social media marketing plan for your business. Today, thousands upon thousands of social media marketing courses, books, guides, and articles exist that expound on the ability to leverage social media. In today’s world of economic downturns and limited resources, many businesses are excluding social media marketing from their campaigns in order to reduce compensating staff members for managing the social media platforms and experiencing a low return on investment on the efforts put forth by those individuals. Though the elimination of this form of marketing may be explained in a logical fashion by businesses, it is not considered to be an ideal move. In fact, unsuccessfully harnessing the sheer power of leverage and social media marketing could prove to be even more costly, in terms of branding and profits, than allotting funds for social networking to be put in place in your business.
The Purpose and Intent of the Social Platform for Marketing
In order to truly grasp the benefits associated with leverage and social media marketing, you must understand the purpose and intent of the social platform as it relates to online marketing. Today, platforms such as Facebook, Pinterest, Twitter, and LinkedIn are considered to be an effective medium for socializing with prospective customers. In fact, business professionals that have successfully leveraged their marketing through social media have expressed that this is one of the most productive means for a brand to instantly connect to prospective consumers. The platforms allow businesses to connect on a deep and intimate level. In turn, this builds trust between the consumer and the brand that they are interacting with on a regular basis. Failing to place your company’s presence on social media platforms is now considered to be immensely detrimental. Today, consumers WANT a personal experience. They want to experience professional and personal intimacy between them and the companies that they follow, research, and purchase. The purpose and intent of the social media platform is to allow for that level of intimacy. As the bond between a consumer and your business strengthens, you will find that your company experiences a higher level of monetary success. Not only that, but, your brand’s reputation will increase. When this happens, you will land an even higher following.
Transitioning from Traditional Media to Social Media
Many businesses that elect to engage in a startup social media marketing plan fail. This is typically because of the fact that the company sees the platform as a website rather than an opportunity to engage with an audience in a close and personal fashion. Traditional media venues, such as advertisements and sales copy, are one-directional. Social media, on the other hand, is two-directional. It allows your business to interact with an interested online community in a type of public-based forum. It creates a sense of openness and a high level of transparency. While this may prove to be a bit intimidating to many businesses, it is necessary because today’s customers crave that openness and transparency in order to determine if your business is the type of business that associates with their values, beliefs, needs, and wants. In addition to this, you should know that social media networking users often respect brands that promote others on the platform. For example, if another company has a great article, book, video, or image that is relevant to your brand or your campaign, share it. This is a power play that will earn you an immense amount of success. Additionally, you may find that others return the favor!
The “Human” Element
According to social media marketing courses, startup social media marketing guides, and business professionals, leverage and social media should collaborate in such a manner that it exhibits a “human” element. When interacting on social media platforms, it is imperative to ensure that the “personality” of your company is represented. By exhibiting a “personality”, you will find that prospective customers are more likely to engage with your brand. While it may be tempting to share the services that you offer, outline your mission statement and even share the corporate values associated with your customers on Facebook and other popular social platforms, users want more. Get personal, get funny, get human – by doing these things, you will find that your social media marketing campaign experiences a higher level of success.
Exchange the “Like” Mindset for the Metric Mindset
When youre trying to leverage social media success, many in the startup social media marketing game find themselves looking at the “Likes” that they receive. You should avoid judging the campaigns you are running on platforms like Facebook based on the number of “Likes” that are present. In fact, you should make a commitment to exchange the “Likes” mindset to the metric mindset. In other works, look at other metrics associated with your social media marketing campaign, such as the reach of your posts, the virality rate of your shares, identifying how much social media referral traffic your website is receiving, if your content is ranking high in search engines, the business leads obtained from social media, and increases in general brand traffic. By following the steps outlined in this guide on leverage and social media, you are sure to experience an immense amount of success in all of your social-based marketing efforts.
Increasing Engagement on Social Media Is Crucial To Success
In reviewing the social media marketing courses that are currently available online, you will find that all agree that increasing engagement on social media platforms is the key component to success.
If you are in the social media startup phase of your business, it is imperative that you focus on getting internet users to “Like”, comment on, and share the posts and status updates that you provide.
In the early days of social networking, numbers were the focus. How many followers were obtained and how many “Likes” were received were at the top of every marketer’s list.
While numbers are still considered to be important in the world of marketing, they are not the only point of focus that should be evaluated when measuring the success of a campaign. Today, engagement is the new point of focus.
Engagement – At a Glance
Now that you know that all social media marketing courses point to engagement as the key component of success, it is time to learn what engagement is, as it pertains to the various social networking platforms.
In the simplest explanation of the term, it includes the activities that your fans and your followers take in order to interact with and actively engage with your brand.
This includes pressing the “Like” button on your status update on Facebook, electing to share your posts on their pages, and including comments on your posts. Engagement is a productive means of encouraging and constructing a large and extremely loyal fan base.
It also assists in optimizing your virality rate on the World Wide Web. Virality rate is the rate that measures how often and quickly your posts are able to spread on a social media platform.
How to Increase Engagement
There are many unique strategies for increasing engagement levels in your social media startup.
The most basic of all steps is to provide regular updates that include high-quality content and information. You will want to post content that is not only relevant, but, also shareable.
Your fans and followers should enjoy your posts and the information that you share on them so much that they are willing to show you by liking and commenting, and even by sharing your posts on their own pages.
Often times, it is best to provide posts that stand out from the crowd. Each day, millions of tidbits of data are passed in front of users on their social media platform of choice.
You must ensure that you stand out and draw in their attention.
Optimizing Your Posts
According to social media marketing courses, it is imperative to ensure that you optimize your posts by providing content that internet users want to see and use.
For example, it has been discovered that pictures have the ability to quickly captivate an audience and increase engagement.
You should ensure that you utilize pictures instead of text-based content in order to reap the highest level of success when it comes to engagement.
Videos are the next most popular form of content. Once you actively start posting pictures and videos, you should move on to questions. People love to answer questions as it allows them to interact with a brand.
You should always consider integrating questions through the use of polls, and similar content. When users provide answers to your questions, you should always “Like” the answers and even respond to them!
While all of these are very basic strategies for increasing engagement on social media platforms, they are also considered to be the most positive and productive, according to social media marketing courses.
By integrating them into your social media startup campaign, you are sure to see a drastic difference in your engagement levels.