Monthly Archives: June 2016

June 22, 2016

10 Reasons Why Business Blogging is a Must

Business Blogging

Business Blogging

small business blog

small business blog

According to a multitude of studies, a small business blog is an exceptionally valuable tool to have in today’s technologically advanced and innovative world. Business blogging provides a platform to engage with customers. By incorporating the use of a blog into your business website, you may inform customers, provide customers with comprehensive guidelines on how to engage in certain tasks, and even solve the most common problems that those customers face. In this brief guide, we will outline the top 10 reasons why your business needs a blog. The reasons featured here are in no particular order of importance; however, each reason will prove to be highly advantageous to the overall success of your business:

Why your Business Needs a Blog?

A Case for Business Blogging

why your business needs a blog

why your business needs a blog

  1. Business blogging is an easy way to directly connect with and share information that is considered to be both timely and relevant to your followers, potential customers, and current customers. In other words, it is a type of “direct channel” of communication to those that mean the most to your business.
  2. By composing and posting content on your blog, you are increasing your rank among major search engines (SEO).
  3. According to information derived from a survey on HubSpot, 60% of all businesses that utilize and regularly post to a blog have a higher level of customers than those businesses that fail to utilize and regularly post to a blog.
  4. A blog is a positive and productive means of providing your business with both a personality and a voice. You may discuss your products, services, comment on current events, highlight trends within your market, and share information about those that are directly involved with your business.
  5. A business blog is a highly effective way of displaying and sharing your knowledge. It allows you to position your business as an expert over all subjects outlined in the content. By sharing your expertise, you will build credibility among internet users. This, in turn, could lead to the development of a larger customer base.
  6. A blog is a productive way of building relationships and increasing sales. Internet users will view you as a highly reliable source of information on topics that are important to your industry. A blog that includes a comment section allows you to directly interact with and engage with internet users and customers. This, in turn, helps in building relationships.
  7. A blog is an excellent tool for sharing information about your brand. You may use a blog to create insight into your business, your company’s philosophy, your employees, and so on and so forth.
  8. Blogging is a productive means of marketing – without the expense.
  9. Blogging provides a way for you to inspire and move internet users.
  10. Finally, blogging is a productive means of providing you with insight on your target audience. This information will prove highly valuable for all of your business endeavors!
If you are interested in starting a blog for your business, Brick Road Media can help! Simply give us a call today at:


June 13, 2016

Outsourcing Web Development Projects: Part 2

outsource web development
outsource web development

outsource web development

If you have a business, it is imperative that you have a website. This is critical to your online success. Unfortunately, website development projects have the capability of being time consuming, expensive, and highly technical. If you want to experience true success with the endeavor, you should consider outsourcing these projects. Last week, you learned the top 3 benefits associated with electing to outsource. These included obtaining the expertise of the professional you choose to hire, lower costs, and saving time. This week, we will continue to expound on the benefits that you may experience.

The Top Benefits of Electing to Outsource Web Development Projects

Benefit #4: Increased Resources

When it comes to website development projects, there are vast amounts of details that need attention and numerous tasks that must be completed. If you do not outsource, you will need to provide the resources necessary to ensure the successful completion of the tasks and special attention to the details. By electing to outsource, you will not only have immediate access to those that have the training and experience to complete those tasks, but, you will also have the resources that they have to finish the job – without all of the costs!

In most instances, outsourcing companies will have a multitude of content creators, copywriting professionals, website developers and designers, and strategists that you may elect to utilize. You will not have the issue of finding each of these professionals because they are all in one place. Additionally, each of these individuals will have their own tools to do what they specialize in doing – in terms of web design.

Benefit #5: Fresh Perspective

The fifth benefit associated with outsourcing for your web development projects include obtaining a fresh perspective on all of your projects. Many businesses claim that outsourcing is a wonderful and invaluable resource when it comes to gaining new levels of insight. You will be amazed at the information that you are able to obtain from those that you choose to hire! These individuals could come up with a new lead promotion program, a new design for your website, new SEO strategies, a conversion optimization program, a productive social media campaign, and more! You just never know!

Benefit #6: Obtaining Strategic Partners

The final benefit (as outlined in this particular multi-part series) is the ability to obtain strategic partners. If you choose to outsource, you will not remove yourself from the website development projects that you need to be completed; rather, you will obtain strategic partners that have the capability of providing you with a high level of expertise in the field in which they specialize. By working together with those that you choose to hire through the outsourcing process, you will be able to develop, design, and promote a website that will produce positive long-lasting results and long-term success!

If you are ready to outsource your website development projects and develop a strategic partner that strives to ensure your success, contact us here at Brick Road Media today:


June 9, 2016

Outsourcing Web Development Projects – Part 1

Outsourcing Web Development

Outsourcing Web Development

The Top Benefits of Outsourcing Web Development Projects – Part 1

In today’s world of technological innovation, digital marketing, and virtual business landscapes, a website is a crucial element of success. By creating and publishing a website, you – as a business owner – are able to meet numerous objectives. Examples of these include informing internet users what you have to offer, developing a web presence, and establishing a means of communication with potential customers. Additionally, a website aids in attracting larger amounts of potential leads and optimizing your earning potential. The online market is considered to be extensive and comprehensive. It is imperative that you create a visually-appealing, highly-informative website that integrates the latest in technological advancements and meets the needs and demands of the consumer. In order to successfully achieve all of this, outsourcing your website development projects may become a necessity. In this two-part series, you will learn the top benefits of choosing to outsource those projects.

Outsourcing Web Development

Benefit #1: Expertise

In the earliest days of the internet, everyone had the capability of designing an attractive – but, very basic – website; however, throughout the years, this endeavor has become quite complicated. You must not only possess the skills to ensure that the appearance of the website is impressive, but, you must also ensure that the site is user-friendly and integrates the technology that today’s internet users look for and utilize. The technology, the complex web pattern, and the standard development process is much more complicated than simply copying and pasting. Once your website goes live, you only have one chance to make a good first impression. If you fail and the website traffic that you receive gets a bad impression, your business will suffer. By outsourcing your web development projects, you are capable of obtaining virtual helpers that have a high level of expertise in website creation. This, by far, is the absolute best advantage to outsourcing.

Benefit #2: Lower Costs

If you elect to conduct and manage your website development projects on your own, or, “in-house”, you will incur a large amount of expenses. Let’s say that you have to hire an employee to handle these tasks. You will be responsible for paying their salary, expenses associated with payroll taxes, hardware, software programs, and training. You may also find yourself with a vast array of overhead expenses, such as searching for that employee, interviewing costs, and processes such as fees associated with posting the job position. Outsourcing will help eliminate a vast majority of these expenses. Outsourcing will keep the overhead expenses low, while ensuring a high level of productivity.

Benefit #3: Saves Time

The website development projects that you will have -as a business – will take a lot of time. It is quite likely that you already have a multitude of tasks that you are juggling and numerous deadlines. Why struggle to fit more into your schedule? According to research, if an individual attempts to perform a website development project and lacks the expertise to do so, it could take an average of four hours to complete. On the other hand, if that person outsources to an expert in the field, it could take as little as 30 minutes. Outsourcing aids in ensuring that those that are completing your projects are focused and working with the highest level of efficiency.