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Monthly Archives: November 2016

November 29, 2016

Grand Canyon Helicopter Tour Gets An Upgrade

grand canyon helicopter tour

We love giving our clients a new look to go with their high-performance sites.

The most recent recipient of a brand new look is Grand Canyon Helicopter Tour.

grand canyon helicopter tour

Here's what we have accomplished with the Grand Canyon Helicopter Tour site:

Have you ever heard someone say "the picture doesn't do it justice" when talking about their Grand Canyon pics? Well, it's true, there's nothing like being there as anyone who has visited the Grand Canyon can tell you.

So how do you best depict the grandeur and the massive vistas of Grand Canyon on the web?

Step 1: Use REALLY BIG images. Fill the viewer's screen with as much Canyon beauty as you can fit. (Oh, and still make the site fast as lightning.)

Of course, looking good and performing well are important. But content is important as well. That's why we fill the site regularly with articles and pages that will have the Grand Canyon traveller up to speed on myriad topics and things to know before they take a heli tour.

Speed, ease of use, chock full of excellent information about Grand Canyon, and optimized to dazzle visitors and search engines alike. That's how we roll at Brick Road!

Key Factors In Designing A Site That Performs 

  • The faster the better for search and visitors
  • Elegant user interface - easy to use
  • Perfectly mobile for all devices
  • Chock full of relevant information about the Grand Canyon and things to do in and around the area (not just helicopter tours)
  • Organized the way Google loves to see (and rank) websites
  • Great links and testimonials showing social proof from past customers and sites around the web

The best way to experience it is to surf it! Check out Grand Canyon Helicopter Tour for yourself and, hey, maybe you'll be flying over the greatest canyon on Earth yourself one day!

November 21, 2016

Does Your Site Need an SEO Checkup?

seo checkup

seo checkupIn order to create a highly effective income-generating website, you must know the two facets for success; those are, website design and functionality, and traffic generation. A good SEO checkup can help this along.

Regardless of how you attempt to enhance the traffic to your website, construct your list of email correspondents, convert your sales, or design your site – you should make it a point to drive traffic and to convert the traffic that you receive as quickly as possible.

If your SEO activities do not lead to either an increase and/or conversion of traffic, the time and efforts that you have placed into those activities are simply superfluous. Time is precious – especially when it comes to rendering the rewards of a site. As a result of this point, it is essential to hire a designer that knows and understands the importance of design, functionality, and SEO.

It is a true balancing act to attempt to maneuver through the virtual world – which includes numerous algorithms, a high level of competition, and the necessity of ranking for low supply/high demand keywords and keyword phrases. In this brief guide, you will be provided with a basic SEO checklist that will ensure that your site consistently ranks high.

SEO Checkup

  1. Is your website optimized for mobile devices? Google released a ranking algorithm in April of 2015 that rewarded sites that were optimized for mobile devices. If your website is not optimized for these devices, you will not rank highly. In today’s world, most searches are performed using a mobile device. In fact, people have been found to spend more and more time on their mobile devices than any other type of device. If you fail to take advantage of this opportunity, you will fail – in general.
  2. Is your website content one with your social content? Today, search engines are providing social media sites more room in the virtual real estate market. As a result, social media is now ranking immensely high online. Many have predicted that website content and the content on these social media platforms will – very soon – become one.
  3. Does your website load quickly? Internet users want instant gratification. The days of waiting several minutes for a website to load are over. In fact, if a website fails to load within just a second or two, an internet user will likely close out of the page and open a different page with the content that they seek. Load times stem from the design, gadgets, and accessories that you include on your page. You should work to reduce the amount of programming performed on the website so that it may load more quickly.

While this is a very basic list, the items outlined are of the highest level of importance when it comes to search engine optimization. Would you like a SEO checkup performed on your website? If you answered, “yes”, check out our special below.....

We are currently offering an SEO checkup service we call... SEOverhaul.

Our SEO checkup service will have you ranking in search engines!

Learn about our SEOverhaul

November 7, 2016

The Ultimate SEO Checklist for Website Owners

seo checklist

seo checklist

As a website owner, search engine optimization (SEO) is a task that never ends. A good SEO Checklist can be very helpful.

Algorithms by search engines are consistently evolving and that competition is immensely fierce when it comes to keywords, keyword phrases, and content on the World Wide Web.

In this comprehensive guide, you will be provided with a SEO checklist that will help you ensure that your site is on-task and has the highest level of success in making it on the first page of search engine results for your niche.

If you follow the steps outlined below, your website is sure to grow immensely in popularity among internet users

SEO CHECKLIST

  1. As a website owner, it is imperative that you check your sitemap frequently. There are many different tools – such as the Google Webmaster Tools – that may be used to identify crawling errors associated with broken links.
  2. In 2012, Google released its Penguin update. This resulted in numerous websites being penalized for links that were identified as being “spam” or “bad”. When this happens, of course, it results in the website being ranked lower in search engines. You should review your website on a regular basis to determine if bad links are present; if you find bad links, the issue should be immediately resolved.
  3. As a website owner, you should know and understand that site speed is critical. Today’s internet user is all about instant gratification. Websites that have fast site speeds deliver an optimal experience for internet users. By taking the steps necessary to ensure that your website loads quickly and that users are able to maneuver through your website quickly, you are sure to rank high in search engines.
  4. The next step to ensuring SEO as a website owner is to consistently check your title tags. These describe the content of the pages of your website to both internet users and to search engines. You should make certain that relevant keywords and information is contained within the title tags of every single page that you post.
  5. Website owners should make certain that meta descriptions are included on every page. These descriptions appear in search results, just below the title tag. Not only do these assist in informing search engines and users what the page is about, but, it is a great opportunity to include additional keywords and keyword phrases to assist in the ranking process.
  6. If you own a website, you should review the analytics of that website on a regular basis. This will help you determine your most popular content and will allow you to take advantage of that information.
  7. Finally, be certain that your website is mobile-friendly. In today’s world of expansive mobile devices, this is now an absolute must when it comes to search engine optimization.
If you would like to start a website or learn more about how to increase your website rankings, call Brick Road Media today at:

765-439-4029

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