Content marketing has been an important part of doing business online from the beginning. It has changed over the years to better engage readers. But as always 'Content is King'
In 2017, this trend continues. So what's happening with content marketing in 2017? Here are few tips to make your content better.
Going More Niche
Rather than covering topics in a broad, generalized manner, content will need to go more into niches that appeal to smaller interest groups. Instead of writing something like “how to sell products online”, write about “how to use social media to promote skin care products.” The former is too general to have enough appeal to readers since it is like so many others that it won’t stand out. The latter is more defined. The smart move is to take your content deeper into smaller niches of your general topic.
Smaller Bites of Content
Some marketers, especially new ones, make the mistake of thinking content needs to be long to be good. This has not been the case for a long time and that is even more true for 2017. Most people don’t finish reading content that is long and wordy. Our attention spans online just isn’t that long. Content is going shorter. Not only shorter but also more unique and packing more punch.
Video Content Gets More Notice in Search Engines
This makes a lot of sense because, after all, Google owns YouTube and strongly favors videos in search. This opens up ways to reuse old content. If you have content that is old but still good, use it to make a video. Have some content written specifically for creating videos and uploading to YouTube.
Engaging Content Will be More Important
Content marketers are quite good at attracting new readers. What needs to happen in 2017 is for them to become just as good at growing and retaining their existing audiences. Readers often find content they enjoy but it doesn’t engage them enough to get them to subscribe and keep returning for more information. Write content that captures attention, gets people to subscribe and after that? Don’t drop the ball, keep giving them great content so they don’t feel the need to look elsewhere.
Good, Solid Content is Your Best Advertising
Over the last several years, marketers have been increasingly focused on content as a marketing tool over traditional advertising. This will be a continuing trend for 2017. Marketers have found that content marketing does better for them in reaching people than ads. It is more cost effective and engaging.
Other trends of note for 2017 include more images in content. People want content that is more interactive, not just a bunch of text. So sharper, snappier content is on the horizon for content marketing this year.