Monthly Archives: February 2017

February 27, 2017

Email Marketing in 2017

email marketing in 2017

email marketing in 2017Email marketing is not a dying art. In fact,  email marketing remains one of the most powerful ways to boost your return on investment and to generate an incredible revenue source.

So how do you make it happen?

The process is a mixture of tried and true techniques, along with some new advancements. Perhaps the most important these days is mobile optimization.

Mobile Optimization

Since more Millennials are using mobile devices for handling their online activity, your e-mail marketing efforts must support this. If you don’t you alienate one of the strongest online buying groups.

When you send these e-mails remember to target the most common times for Millennials to be on their device actively checking it.

The best time is either first thing in the morning, or later at night.

Social Media Integration

With social media remaining a dominate force online, you’ll want to keep up with the tried and true method of integration. This can be as simple as introducing a new hashtag and creating a campaign that spreads brand awareness as it rises in the trending categories.

A great way to do this is to use an approach that also benefits them for their participation.

Say you have people take pictures out in the wild with your products. They tag you and include the hashtag to be included in the promotion. You can then incorporate that campaign in your e-mail and then further spread the message with the integration on social media.

Images Strengthen Email

email marketing - emojisAnother trend is speaking to others visually. Gone are the days when you can effectively communicate solely with text. Emojis and pictures are essential for your marketing efforts. They appeal to target age groups. They are more likely to be opened than e-mails that do not use images.

Try to add in relevant images in the text that give off a sense of what you are talking about to help guide these individuals visually.

You can add emojis to subject lines and even the text to stress emotional aspects of your post.

If a video can help to further accent the piece, you may also want to incorporate that also.

Avoid large blocks of text that will cause these individual to feel overwhelmed and become less likely to do more than to click delete and potentially mark you as Spam in annoyance.

Heres some proof. When Litmus Software did a study among over 1,200 individuals they found the following elements were important to their visitors on e-mail marketing:

  • Interactive E-mails
  • Big Data Personalization
  • HTML5 Video
  • Automated E-mails
  • Omnichannel E-mails
  • Email Encryption

Because of how important they are to customers, you’ll want to ensure that you incorporate all of these items into your own e-mail marketing campaigns. That way, you continue to stand out online with the e-mails you send out and that you’ll have the highest return on investment possible!


If you need help with your websites marketing, call on the pros!<

Visit our Marketing Page

February 15, 2017

Facebook Marketing for 2017

Facebook Marketing for 2017

Facebook Marketing for 2017

Facebook is consistently evolving. Today, the platform is constantly undergoing the process of testing, putting out updates, and rolling out new and exciting features – especially for those that want to build a personal and/or professional brand. Facebook marketing for 2017, as we can guess, will be no different. Facebook loves to change things around.

This year, were sure to see several new expansions to the site that will aid in marketing people, products, and services.

In this brief guide, you will be introduced to several different predictions that directly pertain to Facebook marketing. While many of these predictions are based on speculation, there are those that are based on research, facts, and figures directly publicized by Facebook.


The Introduction of Monetization Bots


In the past, the creator of Facebook – Mark Zuckerberg – has stated that, unless a product reaches the point of one billion users, it is not considered to be a meaningful endeavor.  He continued by saying that once this point is reached, monetization efforts will be pursued.

The messenger program associated with Facebook has now reached one billion users. Now that this messenger program will be implemented with branding opportunities, it is important for businesses and individuals to create pages that will promote organic-based interaction with users.


Facebook Live


In 2017, we can expect to see higher levels of monetization in Facebook Live.

Advertisements are sure to be placed in the live streaming videos that will be placed on Facebook Live.

Each and every single day, approximately 500 million individuals watch about 100 million video hours. Companies should elect to integrate this form of marketing into their daily regimen of brand-building as it promises to be highly successful.


Call to Action Buttons Make Their Mark

facebook call to action button

Facebook recently integrated specially-designed Call to Action buttons on the platform for pages of local businesses.

These buttons aid in making the consumer experience optimal – on every level.

Now, people have the capability to shop, order, and contact local businesses with ease. If you want to take advantage of this marketing endeavor, you must look more into this feature. GPS technology will help customers find your business and learn about that which you offer.


What We Offer

Here at Brick Road Media, we offer a multitude of packages and marketing strategies that is sure to enhance the overall success of your business. We build supersites. We offer content marketing services, content leverage packages, and Facebook engagement.

Simply contact one of our many specialists today to learn how we can help with your Facebook marketing campaign: