Monthly Archives: August 2017

August 28, 2017

How to Start a Business Online – Optimizing Your Time to Optimize Your Income

how to start a business online - optimize time

In the past several weeks, we have expounded on many crucial steps to starting a business online. You have learned how to determine what your target audience needs, the importance of coming up with solutions for that audience, the importance of marketing research and how to conduct it, website facts, details on hyperlinking, and the role of social media on your online business.

This week, we will focus on optimizing your time in order to successfully optimize your income. Knowing where to dedicate your time and what resources are available to your business endeavor is a critical component to your success.

how to start a business online - optimize time

Time is Money

By this point in the process of online business creation, there is absolutely no doubt that you have learned that time is, in fact, money. Creating a business takes a lot of time, dedication, and persistence. What is you don’t know how to create a website? Coding and web development is challenging and you probably aren’t looking to enroll in any CSS or html classes anytime soon.

What about keyword research? Do you have the tools and the resources at your disposal that will allow you to search for those high demand, low supply keywords that you need to excel in your niche? Social media…you know how to work it, but, how many times have you found hours of your day has been spent maneuvering around a social network website? Do you really have time for all of this?

Probably not.

The Solution

There is one solution when it comes to all of the details, challenges, and complications associated with creating an online business; that is, enlist the services of a professional that has the capability of handling all of these tasks, and more! Then, you can focus on the aspects of your business that you are truly excited about and have a true passion. We here at Brick Road Media are standing by to assist you! We have the ability to build you a supersite that will result in super profits and super success!

We will install and set up your blog, link all of your social media accounts, install Google Analytics, and more! We even have professional writers on our staff that can create your content! We specialize in responsive web design and ensuring that you rank high in all major search engines!

To learn more about the ways that we can help you to optimize your time and optimize your earnings, visit our page at:

August 21, 2017

How to Start a Business Online – Social Networking

Social Networking

Thank you for rejoining us as we work our way through our series, How to Start a Business Online. In the past few installations of this series, we have explained how to identify a need among your target audience, providing solutions, the importance of conducting market research, and the website essentials of keyword research, content creation, and hyperlinking relevant links.

This week, we are going to go into the topic of social networking. In order for any online business to experience any degree of success on the World Wide Web, social networking is a must.

Social Networking

Develop a Strategy

As with any business endeavor, a strategy must be developed in order to succeed in social networking. If you rush into the endeavor without a strategy, you are sure to fail. The first method to developing a strategy is to understand that social media is NOT like traditional venues in marketing and advertising. It is a platform of social connections, a high integration of technology, and a means to connect and share with others. Social networking is a means of conversing with others on the World Wide Web.

To develop a solid strategy, answer the following questions – as it pertains to your online business:

  1. Why is my business going to social networking?
  2. What do I hope to achieve by taking my business onto social networking platforms?
  3. Who will I be talking to on the platforms?
  4. Which social networking platforms/channels are optimal to my goals?
  5. Which conversations should I start or join?

The Goals

As you continue in the process of developing a social media plan, you must define your goals. Remember, goals that are considered to be “quantifiable” are goals that are considered to be the “best”. The most common goals that you should consider include – but, are not limited to – the following:

  1. Marketing Goals
  2. Lead-Generation
  3. Sales
  4.  Brand Building
  5. Brand Enthusiasm
  6. Customer Loyalty
  7. Human Resources
  8. Virality

Conversation Success

Once you have your goals established, it is time to sign your business up for various social media platforms. Today, optimal choices include Twitter, Facebook, and those that are similar in nature. The next step is to get your business involved with some of the conversations on those sites. In order to reap the highest reward for your efforts, follow these conversation pointers:

  • Study the etiquette of each of the platforms and act accordingly.
  • Ensure a high level of transparency. People love pictures, personal details, and other types of information about those that they are conversing with.
  • Keep all of your interactions conversational.
  • Be certain to only talk about what you know. Do not get distracted or sway.
  • If mistakes happen (and, they do) simply admit them, work to resolve them, and move forward.

If you are starting a business and need assistance with your social networking endeavors, we are standing by to assist you. We offer high-quality services that will have you up and ranking high in no time, flat!

Simply call us today at:


August 7, 2017

How to Start a Business Online – Website Content

writing content for your website can be easy

Thank you for rejoining us this week as we continue to expound on how to start a business online. In our last installment, we specified the act of identifying a need. You learned that it is important to determine your target market and what those individuals search for while online. You learned that when internet users conduct an online search – in most cases – they are searching for a solution because of a need, a problem, or a desire to discover certain types of information, products, and services.

This week, we will focus on the next element to the online business initiation process – website content creation.

writing content for your website can be easy

Keyword Research

The first step to the website creation process starts way before your site goes live; it is conducting keyword research. You should ensure that you have a niche. This is a center of focus and that center of focus should be relatively narrow as it helps to narrow down your target market. While many elect to go big, to go broad, they quickly discover that it is not an effective way to start an online market.

Once you have your niche – or “topic” – defined, it is time to conduct a little keyword research. You want to find keywords that are low in supply, yet, high in demand. This will ensure that your pages are indexed on search engines properly, and that they are ranked. If your website is ranked high among major search engines, your target audience will be able to quickly discover your content.

Keyword research can very simply start with Google. Start typing into search, and allow google to make suggestions. Google keyword tool, a part of Google's adwords service, can show you how many people are searching for a specific keyword phrase. There's a vast amount of tools to help you search for topics to write about.

google search screen

Content Creation

The next component to website creation is content creation. Once you have your keywords in place, you may then proceed to creating the content that you will place on your site. It is important to ensure that the keywords to each of your articles are in the title, first paragraph, sprinkled throughout, and in the last paragraph of your piece. Remember, do not oversaturate your content with keywords. If you do this, you may be penalized by search engines and NOT ranked highly. When creating content, you must provide information that is designed to educate, help fill a need, and/or solve a problem. You should avoid advertising. If you simply promote your products and/or services, the reputation of your brand may suffer. Simply strive to help others and provide useful information. In doing so, your brand’s reputation will be one of the highest value.

Hyperlink Relevant Links

As you create more and more content, you may start to hyperlink back to previous pages that you have created that are considered to be “relevant”. Not only will this step help to keep your traffic at your website for longer periods of time, but, it is also helpful in increasing search engine ranks. Don’t worry if you are not well-versed at keyword research, content creation, or hyperlinking.

We here at Brick Road Media are standing by to assist you with all of this, and more! If you are interested in starting an online business, we are your one-stop source! Give us a call today to learn more: