Monthly Archives: September 2017

September 25, 2017

Online Marketing Can Make or Break Your Local Business

Online marketing helps every local business because it directs consumers to a site, but what if you don’t have it? Most people today search the web to find the products and stores they are looking for, instead of phone books, newspapers, and the yellow pages.

That’s not to say those mediums are ineffective, as every form of advertising has value. It is merely an observation on the most common form of finding answers. Smartphones and computers are accessible to people of all ages and provide instantaneous feedback to inquiries.

How do digital sites compare to offline advertising? Major platforms like Yelp and Facebook display more information about your business faster than Yellow Pages.

Flipping through papers to find a name or number has always taken time to do. It’s no longer necessary when you can access the data online.

The results frequently include store hours and the address. Savvy shop owners may have a virtual tour available for walk-through or an online coupon to use with a purchase. It’s a great way to add traffic and revenue.

Energetic online local listings support video, call buttons, and images. Link up to social media profiles. Radio and television advertising can’t match the convenience of hearing and seeing a business from a cell phone. The ability to interact directly with the business is available with a click from the phone.

Think of the cost of a print marketing advertisement if it included your menu, coupons, and directions to the business. Online access does all that in addition to consumer reviews, introductory offers for first-time customers, and pictures of your displays. Newspapers and magazines can’t match online marketing’s attributes!

Local listings draw the attention of residents and visitors to your area. Online advertising is an inexpensive way to increase ROI. It’s vital to have staff available to handle calls, online inquiries, and walk-in customers. Consider the following suggestions to achieve that goal.

  1. Choose listing platforms that deliver results. After designing what you want to appear on the listing, you’ll need to enter the data on each search engine, app, and index selected. Look for specialty platforms that support your area and industry. Remember to establish your position on platforms like Facebook, Yelp, and Google My Business.
  2. Consider the convenience of filling out one form and letting one of the automated solutions distribute the data to quality platforms. It saves time that you can apply elsewhere. The benefit is an automated check for effectiveness and required updates. After all, you don’t want last month’s offer carrying over and showing neglect. Make automation part of your team, as it reduces mistakes and frees up time for staff to help customers and create more ways to build business.

How your business is reflected on the Internet is largely up to you. Review your local business listing often and keep the content fresh. The power of up-to-date communication is ready and available.

If you need help with local business marketing online call us today to find out how we can help.

(765) 439-4029

September 12, 2017

Why You Want Google to Love Your Website

google loves your website

google loves your website

The old adage “build it and they will come” may work well for brick and mortar businesses or baseball fields, but when it comes to websites, not so much! There are literally millions, if not billions of websites on the world wide web, so this begs the question of how in the world wide web are you going to get people to visit your site!

Search Engines

Think of your website as a piece of virtual real estate. It has an address and takes up space. In order to find your specific site, people are either going to need to know your exact web address or they need to utilize the Internet's equivalent of a map. Your map to all things web page are the search engines, of which Google is definitely King (or is it Queen, does anyone know?)

Search Engine Optimization

Will Google or Yahoo or Bing simply direct people to your website out of the kindness of their heart? Sadly, no, there are only two ways to rank at the top of the search engine pages for relevant searches. One way is to pay for sponsored results for relevant key words and the other is to optimize your page so that it comes up to the top of results.

The second option is best since once you are fully optimized, it will not cost you money on an ongoing basis. Sponsored results can be a great marketing ploy in the short term, but for the long game, the cost is usually prohibitive.

So, exactly how do you get search engine optimized? It starts with good content that is key word rich but not stuffed and continues with good links to other reputable websites and pages and all of this should be spread over weeks, months and even years to be totally effective.

Invest in SEO

Can you learn to optimize your website and make Google fall in love? Of course, if you have the time, patience and willingness to constantly monitor your progress. However, not everyone has the time or the patience to invest in effective SEO, which is where a good search engine optimization professional comes in quite handy, and here are a few reasons:

  • They fully understand the steps required to get your website to the top of search engine results for several of the top key word searches related to your business.

  • Have experience setting up new websites with SEO

  • Understand that SEO has changed to include social networking profiles

You want Google to be so in love with your website you can hear wedding bells! All joking aside, Google is the premier search engine today and that does not look to change any time soon. Doing business today means doing business online, and if your website cannot be found, you are not doing business!

If you want Google to Love YOUR website, give us a call today and see how we can help

(765) 439-4029