Accountability, accessibility enhancement, and attribution are on the minds of every marketer in today’s virtual environments. Larger amounts of time, effort, and money are being spent on digital-based marketing. Social Media success might start to feel like someone is keeping a big secret.


Business owners are heading to areas where customers spend the majority of their time. While once considered to be nothing more than an add-on to complete the socialization process of a website, social media is now a highly-evolved, technologically-advanced component to online success. Social media platforms are considered to be an integral and highly-necessary aspect to a thorough and effective marketing campaign. ‘

Unfortunately, many businesses are having a hard time making social media work for them. What is the problem?

Those businesses are simply not aware of the top 3 unspoken “laws” of social media success. In this post, you will be introduced to these laws. If you want to rule the playing field in your niche, continue reading to learn how!

Law 1: Find and Utilize Influence

The first law to social media success is to find and utilize influencers. That is, people and businesses that have high-quality targeted audiences for your niche. These are people that will have the highest degree of interest in your posts, your products, your services, and other aspects of your business.

They will be interested in what you have to say and what you have to share. In turn, they are likely to then share what you share. This could result in the reaping of numerous rewards.

Law 2: Reciprocate

In order to achieve a high level of social media success, it is imperative to ensure that you reciprocate actions taken by others. For example, if an online influencer shares your content and discusses it, you should then make an effort to share and discuss their content.

You will quickly find that by helping others, those individuals will help you. It is a simply concept, really. Simply think of it as the “Golden Rule of Social Media”.

Law 3: High-Quality Content Creation with Focus

The third law of social media success is to create high-quality content that is focused to your niche. Simply promoting that which you offer is not enough. In fact, it is a complete turn-off for social networking users.

You must remember that “content is king”. Offer helpful, educational, and even entertaining content that will draw in your target audience. Have a direct focus when creating that content. It is then that you will build your brand and be deemed an “expert” in your niche.