Market Research: Basics of the Questionnaire

Market Research: Basics of the Questionnaire

In our last guide here at Brick Road Media, we expounded on the basics of creating a great survey to uncover information from your targeted audience. In this guide, we will provide an overview of the basics of the questionnaire. What is the Market Research...
Market Research: Understanding Your Industry

Market Research: Understanding Your Industry

Market research is the only way to really know what your customers want. As a business owner, it’s essential to learn about your industry, your customers, and your competition. Sure you can speculate, but you have to do the research to know for sure if...
SMS Marketing Software – Find the Perfect Platform 

SMS Marketing Software – Find the Perfect Platform 

It is a known fact that SMS marketing is one of the most affordable and effective solutions to connect with customers. Statistics state that text messaging offers approximately 209% of a higher response rate than that of other marketing channels – such as email, phone...
SMS Marketing Best Practices

SMS Marketing Best Practices

In today’s ever-evolving digital landscape, the proper SMS marketing strategy is absolutely crucial to ensuring that a business achieves the success that it desires. Nearly 90% of all of today’s consumers want to message with businesses; therefore, no business –...
Types of SMS Marketing

Types of SMS Marketing

As more businesses are looking to target customers that are on the move, SMS is becoming an essential and highly effective type of multi-channel marketing technique. Many of today’s businesses mistakenly believe that marketing to mobile phones takes a large investment...