Brand Marketing: What to Do Once Your Brand is Built

Brand Marketing: What to Do Once Your Brand is Built

The creation of a clear, detailed, and highly comprehensive brand that is extremely intriguing is one of the most critical of all activities for your business. It makes a statement that informs consumers of the who, what, why, and how of what you do and what you...
Brand Building: How to Build a Brand

Brand Building: How to Build a Brand

Many mistakenly believe that a brand is nothing more than a combination of a business name and the associated logo. The truth of the matter is, these are just core elements that play a contributing role in business branding. A Brand or the term “Branding” describes...
Brand Building: What is a Brand and Why You Need One

Brand Building: What is a Brand and Why You Need One

The brand of your business is – ultimately – defined as a customer’s perception of your company. Branding is a specialized activity that aids in the crafting of that unique perception. Brand building is a critical component to the overall success of your business and...
The Basics of SEO

The Basics of SEO

Dear Website Owner, If you are reading this, it is quite likely that you are on the forward march of learning the ins and outs of search engine optimization – commonly referred to as “SEO” – so that you can attract traffic to your website for the purpose and intent of...