Google Recently announced that if your site doesn't pass the "mobile friendly test" by April 21st 2015, your site can be taken out of their mobile index. Since the majority of people access the web on mobile, that's kind of a big deal.
"According to a recent Google blog post, the search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined. Starting on April 21, this new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe." -Jayson DeMers, Entrepreneur Magazine
As we started browsing local websites to see who needed our help in staying compliant with Google we ran across a very high number of local sites that didn't pass the test. Having a mobile compatible site, or a mobile friendly site is not a new thing.
Responsive design has been around for quite some time and, since a majority of searches are now coming from mobile devices, it is definitely not a good thing to have a mobile unfriendly website in 2015.
Our very own City of Richmond website richmondindiana.gov does not pass the test. (Last checked 4/16/2015)
Redesigned so recently, the site should definitely be responsive and mobile compliant, especially for the amount paid and the credentials of the firm that did the redesign.
Why is this a big deal for local businesses?
According to Mitul Gandhi of seoClarity, around 30% of TOTAL traffic comes from mobile, no matter the industry. Locals doing searches for food, services, etc. do so at much higher rates on their mobile while they're out and about, obviously.
"Apps Now Drive Half of All Time Spent on Digital" - In June 2014, comScore released a report found that...
"Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago." -comScore
New Mobile Friendly Rules
Does your site pass the Mobile Friendly Test?
Go here to test your site: https://www.google.com/webmasters/tools/mobile-friendly/
Just add your site's URL and click "Analyze."
On April 21st, Google will begin deciding who does and does not end up with their new and separate mobile index based on their parameters for "mobile friendliness" according to the new rules.
Talk to your webmaster ASAP to get the recommended changes done before April 21 if at all possible. Google shows you the recommended fixes after you run the test.
If you don't have a person capable of making the changes, contact Brick Road. We're working around the clock on a first-come first-served basis to help as many as we can to meet the deadline. Some sites are very easy fixes, while a site like RichmondIndiana.gov can be a lot harder to bring into compliance, depending on the platform.
If you cannot get the changes done in time for the deadline, get them made as soon as you can. Getting re-indexed for mobile search will only happen once you've satisfied Google's requirements.
"Will Your Website Survive the Upcoming Google Mobile Penalty?" -Demin Farnworth, CopyBlogger
"April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'" -Entrepreneur Magazine
If you are searching for Facebook tips and tricks that will allow you the unique ability to grow your Facebook following fast, you are not alone.
By conducting a simple Google search on the keyword phrase, “Facebook Tips and Tricks”, you will find that just over 120,000,000 million search results are returned in just over 30 seconds.
While many of these search results are geared towards Facebook users that simply want to learn how to enhance the appearance of their pages or successfully engage in some type of Facebook tweak, other results are geared towards businesses that want to increase their business page followers on Facebook.
In recent years, most searches done on Facebook tips and tricks have, in fact, been performed by businesses. On a social media platform that has over 1.39 billion active users each month, it is no wonder that more and more businesses are trying to find their place on the social media platform and have an interest in learning how to get those active users to their pages.
In this guide, you will learn how to attract Facebook users to your business page so that you may make the most of your Facebook marketing endeavors.
Why Facebook Growth is Critical to the Success of Your Business
Before delving into the Facebook tips and tricks that will allow you to grow your Facebook following fast, we would like to share some basic statistics that will allow you to see why Facebook growth is a critical component to the overall success of your business:
Facebook Marketing Tips
In order to harness the true power of Facebook for your business, you must be able to attract Facebook users. The Facebook marketing tips outlined below will allow you to do just that:
In order for your business to achieve a high level of success in the virtual world, you must have a successful Facebook Page. The Facebook marketing tips outlined in this guide will provide you with the competitive edge that is necessary to instantly increase your following. Given the vast amount of interactions that occur within this social media platform, there is a high potential for getting your “share” of the success that so many businesses, worldwide, currently experience. Simply follow the Facebook tips and tricks contained here to grow your Facebook following FAST!
In the past decade, hashtags have gained quite a bit of attention on social media platforms such as Twitter, Facebook, Google+, Instagram, and Pinterest. A hashtag is a word or a phrase that lacks spacing that is prefixed with the unique hash character, which is nothing more than a number sign.
The hashtag forms a label and is a special type of metadata tag that assists in organizing content, tracking discussions based on the keyword or keyword phrase used, and transforming the word or phrase into both a clickable and searchable link.
If you are searching for social media tips that will assist you in attracting more attention and traffic, you will find that the use of hash tags is a positive and productive option when it comes to social media marketing campaigns.
In this brief guide, you will learn the basic history of hash tags and how to use hash tags in order to attract the attention that you desire on the World Wide Web.
History of the Hash Tag
In the earliest days of the hash tag, the social media symbol was only found on Twitter; however, since its original appearance, its use has extended to other social-based platforms. In the year of 2007, the developer named Chris Messina originally proposed in a tweet on the platform Twitter that the social media website start using hash tags in order to group topics.
Initially, the idea was rejected. Later that year, during the month of October, citizen-based journalists that were covering forest fires occurring in San Diego started to tweet updates and utilized the has tag, “#SanDiegoFire”. Once this started, hash tagging immediately gained an immense amount of popularity.
Now, internet users, businesses, organizations, and a wide array of other brands and industries utilize hash tags. If you want to attract more attention and want to increase your traffic, you should utilize hash tags, too!
Understanding the Value of the Hash Tag
In reviewing social media tips, you will find that hash tags are exceptionally beneficial because of the true value that they possess.
In order for hash tags to attract more attention on the World Wide Web and increase traffic, you must first gain an understanding of the value that these amazing little searchable and clickable links provide:
Based on the two value points outlined here, you can clearly see that hash tags build value by expanding your reach and attracting internet users that are outside of your network.
If you are ready to expand your reach, attract more visitors, and optimize your success in the virtual world, it is imperative that you immediately consider the benefits associated with the utilization of hash tags. For more information on the success of hash tags and social media tips, visit the following guides today:
By using an editorial calendar, you have the potential to optimize your social media workflow – which is a very effective process for developing your brand, building relationships with your customers, and improving your overall success. In a world where social media platforms abound, it is imperative to utilize an editorial calendar to assist you in managing your content across those platforms.
This is a type of advance content planning tool that will allow you to map out specifics for the content editors that are part of your team. When reviewing social media tips, you will find that many businesses use the editorial calendar for a wide range of tasks, including the integration of marketing goals, content marketing strategies, and delivering high-quality, relevant information to customers.
The Goals of Social Media Workflow
In order to truly understand just how effective an editorial calendar is as it pertains to social media workflow, you must first gain an understanding of the goals associated with that workflow. They are as follows:
The Team Members
In order to effectively utilize an editorial calendar for social media workflow, it is best to have a team of – at least – five different individuals: the editor, the contributor, the designer, the proofreader, and the social media manager.
Content marketing is considered to be a team “sport”, if you will. Regardless of whether you are working as an independent entrepreneur, or as a company, you must have more than one assistant when it comes to social media success. There are just too many tasks that need to be completed in a fast manner to engage on the endeavor all alone.
Here are some great editorial calendar resources:
If you would like to have assistance with your editorial calendar, your content, and your social media marketing endeavors, Brick Road Media is standing by to assist you.
Simply contact us today for more information on how we can, ultimately, lead you to the success that you desire. We offer web design services, content marketing services, social media tips and even have the capability to assist you in ranking high in search engines by using the highest demand and lowest supply keywords! Call us today at: 765-439-4029! (Tap to Call)
All content marketing strategies that are considered to be successful are, essentially, a form of ongoing communications that not only deliver useful and high-quality content, but, also focus on empathizing with customers.
In order to make your content awesome, you must view each content object that you publish as a form of communication that promises your target audience with useful information that is relevant. You must not view each piece as just an “article” or a “blog”.
You must place an emphasis on informing and inspiring your target audience. In doing so, you will create anticipation among your readers. According to those that have achieved a high level of success in their content marketing endeavors, there are few things and actions that are more powerful in attracting a following that is highly loyal than the anticipation of what will abound next. In this content marketing guide, you will be introduced to more than just blogging tips or article writing tips.
You will be provided with the top and absolutely essential components to creating a growing and successful momentum of awesome content.
In nearly all blogging tips and article marketing tips, you will discover information that expounds on the fact that your content must capture the attention of your reader.
While this is a productive measure, it is more productive to ensure that you capture the attention of your TARGET AUDIENCE – that is, the group of people that you WANT to ATTRACT in order to achieve success in your niche. In the past few years, individuals that stumble across various types of content – blogs, articles, social media posts, images, and videos – have grown exceptionally discerning.
You must deliver quality.
Your target audience is looking for expert information, personal and professional experiences, and appeal in each blog that you create, each article that you write, each video that you post, and every presentation that you are responsible.
You MUST capture their attention AND maintain their attention. The following steps may be used to achieve success in this endeavor:
Throughout the history of the internet, all content marketers have been pushed to optimize their blogs and articles for search engines.
While the use of keywords, keyword phrases, and even latent semantic indexing techniques are all still productive ways to ensure high rankings in major search engines, it is more important – these days – to optimize for readership and engagement, NOT for search engines. Search engines are nothing more than a complex program that reads in an unemotional manner.
Your target audience, on the other hand, is a complex group of people that read emotionally and seek high-quality content. When it comes to blogging tips and article writing tips, you should place a focus on optimizing for readership and getting that readership to engage.
For example, piece together content that is relevant to your readers. Then, embed Facebook, Google +, and other social media platforms on your post to optimize engagement.
The next secret to creating absolutely awesome content and succeeding in your content marketing efforts is to optimize your content for conversion.
Turn your target audience into email list subscribers, provide them with a free eBook, implement click-based pop-ups and toolbars so your target audience may instantly convert, provide links to other content on your website, and use exit pop-ups.
When it comes to creating awesome content that will reap high rewards in your content marketing strategy, it is important to indulge in intelligent formatting when creating your blogs and/or articles. The following tips will assist in this endeavor:
Your target audience is fickle. Most skim-read, others channel-surf and nearly all move quickly.
If you want to succeed in content marketing, you must be innovative. Different IS better when it comes to blogging and composing articles.
Tell stories, display honesty, be a content persona, and become an expert in your niche. All of these actions will make you unique and highly appealing.
Content marketing is the most productive means of achieving success on the web. In order to reap the rewards that you desire, you must create awesome content. By grabbing your target audiences’ attention, optimizing for readership and engagement, optimizing for conversion, using intelligent formatting, and being innovative, your content will be awesome!
For more information and for assistance in creating content that attracts, maintains interest, and sells, contact Brick Road Media today! Our team of optimization professionals and internet business specialists are standing by to take your business to the level that you desire and deserve! 765-439-4029
There are several lead generation tactics that will, ultimately, lead to the overall success of your online business endeavors. Examples of these tactics include – but, are not at all limited to – sponsoring free giveaways, creating newsletters, offering discounts and coupons. Additionally, the mechanics behind these tactics are especially important. That is, the lead page, the thank you page, any and all follow-up email messages, and precise calls to action. Lead generation, by all accounts, is the marketing-based process that involves stimulating and, ultimately, capturing the interest associated with a particular product and/or service for the purpose and intent of creating a successful sales pipeline for your business.
The Importance of Lead Generation
In a world where markets are consistently changing and evolving as a result of the rapid innovations and changes occurring on the World Wide Web, the consumer buying process has transformed. As a result, businesses must discover new, innovative methods for reaching consumers. There is a lot of virtual “noise” on the internet, and businesses must be “heard” by consumers in order to achieve the success that they desire. Instead of actively searching out customers with age-old, traditional tactics such as mass advertising and blasting emails, you must place an emphasis on being FOUND. Once you are discovered by customers, you must focus on lead generation tactics that will allow you to develop long-term relationships with your customers, which are built on the trustworthiness and expertise of your business.
Attention Economics and Lead Generation Tactics
If you have an interest in lead generation tactics, it is important to understand the basics of attention economics. As the internet continues to grow, the world has transitioned from information limitations to one that has an abundance of information. As a result of the increase of information that is ever-expanding, there is a high level of attention scarcity. Many marketers refer to this as “Attention Economics”. In order to succeed at winning over customers, you must understand that, based on the most fundamental aspects of attention economics that consumers are currently overwhelmed with all of the information being thrown at them online. They are learning to block a lot of that which is being thrown at them. Now, consumers are out there, searching for information that they want. In order to reap the rewards of success on the internet, one of the best lead generation tactics is to create that information and have it readily available to those consumers when they go searching for it on the internet.
Giving is the New Receiving for Online Businesses
In order to build a successful lead generation funnel for your online business, you must understand that giving is the new receiving. That is, you must give consumers what they want – discounts, savings, information, and even freebies – in order to attract their interest and their loyalty. When customers are entering in searches for the keywords and keyword phrases that pertain to your industry, you and your business should be standing to deliver what they want, and FAST! In doing so, you will find that are exceptionally successful. Ensure that all of your lead generation tactics center on this core concept of giving and you are sure to receive the rewards that you desire from your online business endeavors.
The Advantages of Teaming up with Other Businesses to Leverage Content
Leverage is now considered to be the newest, most innovative form of achieving higher levels of success on the World Wide Web. By becoming content partners with other businesses within your industry, you have the unique ability to diversify the revenue streams that your business experiences, add a higher level of syndication to the content that you produce, reach new platforms, attract new markets, create a brand that is considered to be highly authentic, and increase your company’s level of adaptability. Innovations in the world of digital marketing, online promotions, and advertising have quickly changed the method in which publishers currently conduct business. From developing branded content, creating social media campaigns, and syndicating content, the content marketing industry within the United States – which is a $44 billion industry – is completely diversifying the way that businesses are able to create streams of income. By leveraging with other businesses and becoming content partners, you will find that your business is able to attract a larger following. In this guide, you will learn how to harness the power of leverage for your content strategy.
Content Marketing Statistics
In order to truly understand the amount of power behind leverage, it is first important to become familiar with a couple of statistics that pertain to content marketing. The following outlines the three most important facts that you should consider, as it pertains to content marketing:
Leveraging Content – Brand-to-Brand
Since the induction of syndication, publisher-to-publisher forms of syndication have been exceptionally popular; however, in recent years, brand-to-brand publishing is becoming even more popular. Brands have audiences; many of which are massive. All brands require content. This content may be placed on blogs, listed on social media platforms, placed within a company website, or included on mobile-based apps. Brands – much like your brand – are searching for content that is trustworthy, has a high level of reliability, and is high in quality. This is where leveraging content comes into play. As a brand, you are searching for the same things. Why not collaborate with similar brands? Not only will you share content, but, you will be able to include links, hyperlinks, and resource boxes that will drive a brand’s audience to YOUR website! In return, you offer them the same consideration. Then, your audience will be driven to their website. It is a win-win situation to become brand-to-brand content partners and leverage content in order to maximize the potential for success on the World Wide Web.
In order to truly leverage content, you must become content partners with other brands that are shifting towards digital innovation. A global, comprehensive-based content strategy must be developed in order to reap the success that you desire for your business. The first step is reaching a larger audience, in a faster amount of time. In order to achieve success in acquiring a larger audience, steps must be taken to make yourself known to that audience. The easiest and most productive means of doing this is through leverage. By harnessing the power of leverage today, you and your content partners will achieve higher levels of business success on the internet for the rest of your tomorrows!
Leverage Social Media – Harnessing the Power of Social Networking Websites will Optimize the Success of Your Business
Leveraging social media is an essential concept that should be integrated in the earliest days of your startup social media marketing plan for your business. Today, thousands upon thousands of social media marketing courses, books, guides, and articles exist that expound on the ability to leverage social media. In today’s world of economic downturns and limited resources, many businesses are excluding social media marketing from their campaigns in order to reduce compensating staff members for managing the social media platforms and experiencing a low return on investment on the efforts put forth by those individuals. Though the elimination of this form of marketing may be explained in a logical fashion by businesses, it is not considered to be an ideal move. In fact, unsuccessfully harnessing the sheer power of leverage and social media marketing could prove to be even more costly, in terms of branding and profits, than allotting funds for social networking to be put in place in your business.
The Purpose and Intent of the Social Platform for Marketing
In order to truly grasp the benefits associated with leverage and social media marketing, you must understand the purpose and intent of the social platform as it relates to online marketing. Today, platforms such as Facebook, Pinterest, Twitter, and LinkedIn are considered to be an effective medium for socializing with prospective customers. In fact, business professionals that have successfully leveraged their marketing through social media have expressed that this is one of the most productive means for a brand to instantly connect to prospective consumers. The platforms allow businesses to connect on a deep and intimate level. In turn, this builds trust between the consumer and the brand that they are interacting with on a regular basis. Failing to place your company’s presence on social media platforms is now considered to be immensely detrimental. Today, consumers WANT a personal experience. They want to experience professional and personal intimacy between them and the companies that they follow, research, and purchase. The purpose and intent of the social media platform is to allow for that level of intimacy. As the bond between a consumer and your business strengthens, you will find that your company experiences a higher level of monetary success. Not only that, but, your brand’s reputation will increase. When this happens, you will land an even higher following.
Transitioning from Traditional Media to Social Media
Many businesses that elect to engage in a startup social media marketing plan fail. This is typically because of the fact that the company sees the platform as a website rather than an opportunity to engage with an audience in a close and personal fashion. Traditional media venues, such as advertisements and sales copy, are one-directional. Social media, on the other hand, is two-directional. It allows your business to interact with an interested online community in a type of public-based forum. It creates a sense of openness and a high level of transparency. While this may prove to be a bit intimidating to many businesses, it is necessary because today’s customers crave that openness and transparency in order to determine if your business is the type of business that associates with their values, beliefs, needs, and wants. In addition to this, you should know that social media networking users often respect brands that promote others on the platform. For example, if another company has a great article, book, video, or image that is relevant to your brand or your campaign, share it. This is a power play that will earn you an immense amount of success. Additionally, you may find that others return the favor!
The “Human” Element
According to social media marketing courses, startup social media marketing guides, and business professionals, leverage and social media should collaborate in such a manner that it exhibits a “human” element. When interacting on social media platforms, it is imperative to ensure that the “personality” of your company is represented. By exhibiting a “personality”, you will find that prospective customers are more likely to engage with your brand. While it may be tempting to share the services that you offer, outline your mission statement and even share the corporate values associated with your customers on Facebook and other popular social platforms, users want more. Get personal, get funny, get human – by doing these things, you will find that your social media marketing campaign experiences a higher level of success.
Exchange the “Like” Mindset for the Metric Mindset
When youre trying to leverage social media success, many in the startup social media marketing game find themselves looking at the “Likes” that they receive. You should avoid judging the campaigns you are running on platforms like Facebook based on the number of “Likes” that are present. In fact, you should make a commitment to exchange the “Likes” mindset to the metric mindset. In other works, look at other metrics associated with your social media marketing campaign, such as the reach of your posts, the virality rate of your shares, identifying how much social media referral traffic your website is receiving, if your content is ranking high in search engines, the business leads obtained from social media, and increases in general brand traffic. By following the steps outlined in this guide on leverage and social media, you are sure to experience an immense amount of success in all of your social-based marketing efforts.
Increasing Engagement on Social Media Is Crucial To Success
In reviewing the social media marketing courses that are currently available online, you will find that all agree that increasing engagement on social media platforms is the key component to success.
If you are in the social media startup phase of your business, it is imperative that you focus on getting internet users to “Like”, comment on, and share the posts and status updates that you provide.
In the early days of social networking, numbers were the focus. How many followers were obtained and how many “Likes” were received were at the top of every marketer’s list.
While numbers are still considered to be important in the world of marketing, they are not the only point of focus that should be evaluated when measuring the success of a campaign. Today, engagement is the new point of focus.
Engagement – At a Glance
Now that you know that all social media marketing courses point to engagement as the key component of success, it is time to learn what engagement is, as it pertains to the various social networking platforms.
In the simplest explanation of the term, it includes the activities that your fans and your followers take in order to interact with and actively engage with your brand.
This includes pressing the “Like” button on your status update on Facebook, electing to share your posts on their pages, and including comments on your posts. Engagement is a productive means of encouraging and constructing a large and extremely loyal fan base.
It also assists in optimizing your virality rate on the World Wide Web. Virality rate is the rate that measures how often and quickly your posts are able to spread on a social media platform.
How to Increase Engagement
There are many unique strategies for increasing engagement levels in your social media startup.
The most basic of all steps is to provide regular updates that include high-quality content and information. You will want to post content that is not only relevant, but, also shareable.
Your fans and followers should enjoy your posts and the information that you share on them so much that they are willing to show you by liking and commenting, and even by sharing your posts on their own pages.
Often times, it is best to provide posts that stand out from the crowd. Each day, millions of tidbits of data are passed in front of users on their social media platform of choice.
You must ensure that you stand out and draw in their attention.
Optimizing Your Posts
According to social media marketing courses, it is imperative to ensure that you optimize your posts by providing content that internet users want to see and use.
For example, it has been discovered that pictures have the ability to quickly captivate an audience and increase engagement.
You should ensure that you utilize pictures instead of text-based content in order to reap the highest level of success when it comes to engagement.
Videos are the next most popular form of content. Once you actively start posting pictures and videos, you should move on to questions. People love to answer questions as it allows them to interact with a brand.
You should always consider integrating questions through the use of polls, and similar content. When users provide answers to your questions, you should always “Like” the answers and even respond to them!
While all of these are very basic strategies for increasing engagement on social media platforms, they are also considered to be the most positive and productive, according to social media marketing courses.
By integrating them into your social media startup campaign, you are sure to see a drastic difference in your engagement levels.
Richmond, IN - Brick Road Media (https://www.brickroadmedia.com) announced today that Stacey Welch has joined the firm to further develop their growing portfolio of local and regional accounts. Stacey Welch comes with a wealth of experience within the Industry, having spent the last eight years at Brewer Broadcasting (Kicks 96) where Stacey was instrumental in the success of their sales department.
Stacey joins Brick Road Media as the Vice President of Retail Sales to continue Brick Road Media’s recent success providing digital marketing services to many of Eastern Indiana and Western Ohio’s small businesses. Stacey comments “I am excited to start a new challenge within Brick Road Media and look forward to working with the team to further develop their already extensive product and service suite. I am fortunate to be joining such a respected company that prides itself on top quality service.”
Jeremy Kean, Co-Founder of Brick Road Media said “Stacey’s wealth of experience and industry knowledge will make her a key addition to the Brick Road Media family. Our new innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our ethos of innovation and exceptional service, and it is very fortunate that we were able to find someone of Stacey’s caliber to fulfill this role. I’m confident that Stacey will play a key role in providing and implementing high quality solutions for our clients.”
About Brick Road Media
Brick Road Media is a full service Digital Marketing Firm (https://www.brickroadmedia.com) which offers customers a range of quality products and services to suite their digital marketing needs. Brick Road Media’s understanding and experience in the Industry is unparalleled. More information on the company’s notable achievements, services provided, key leadership, or history can be provided here as well.
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