How to Utilize Social Messaging Apps to Market Your Company’s Products and Services to Grow your Sales
In the past two decades, social media has proven to be highly advantageous for businesses. What once started as a simple experiment in communication has now evolved into technologically advanced platforms that plays an immense role in the day-to-day lives of people around the world.
Intended as a means of connecting in an online social setting, social media now allows businesses to connect and communicate information regarding their brand.
Best of all, this marketing tactic is free! If you want to market the products and services in which your company specializes, utilizing the messaging apps available through the social media platforms is sure to result in your achieving the highest levels of success.
Social messaging apps – also referred to as “social messaging”, “chatbots”, and “chat applications” – are specially designed application platforms that enable communications between one or more entities, be it person to person, person to group, business to person, business to persons, or business to business.
The most popular apps are included with certain social media platforms; however, there are several social messaging apps that are now considered to be “standalone” or are part of an exceptionally broad platform that assists in providing updates to users, integrating artificial intelligent chatbots, accept payments, and/or engage in conversational-based commerce – which is often identified as “e-commerce through chat”.
There are many different messaging apps in today’s virtual world that internet users utilize.
Examples include Facebook Messenger, WhatsApp, Twitter direct messaging, Instagram direct messaging, Snapchat, and WeChat, which is based in China.
According to data, messaging apps are the most popular and widely used of any app available on any smartphone device. Consider the following:
Ultimately, the final take on all of this information is that people are spending more time than ever before engaging in the art of messaging.
These people are your potential customers. In order to achieve higher sales with the products and/or services that your business offers, you must go to where the people are.
Not only do you have the capability of sending messages directly to your customers, you can utilize artificial intelligence in order to customize those messages so that you are able to enhance the value of the user experience.
In fact, most customers expect businesses of today to have a messaging platform that can be used for communication purposes. Half of all people claim that if a business has this type of platform, they are willing to invest in them by purchasing their products and/or services. If you have a desire to enhance your reputation, build your brand, and increase the amount of money that your company is making, it is imperative to utilize social messaging apps. In doing so, you will reap the following rewards:
If you are ready to take your business to a whole new level, social messaging apps will help. We can help, too! For more information,
Incorporating Artificial Intelligence (AI) Into Your Business Plan Will Give You an Immediate Competitive Edge and Ensure Optimal Success
In the years of our past, artificial intelligence carried the characterization of a smart technology associated with dystopias in the world of science fiction; however, that is now changing – and at an alarming rate. In today’s world, artificial intelligence is now considered to be commonplace.
This technology is expanding and advancing at a phenomenal level. While still considered to be relatively new, the concept has been around for decades. If you own and/or operate a business, it is critical that you incorporate AI into your business plan. Doing so could mean the difference between failure and success.
Artificial intelligence has a broad array of uses in the business sector. Each and every single day, most internet users are regularly interacting with AI.
Examples include through the use of virtual assistants, chatbots, asking a smartphone for information, social media, online traffic reports, spam filters in email programs, robot reading programs, mobile banking, online shopping, voice-to-text on mobile devices, Alexa and Echo, and more!
As the technologies associated with artificial intelligence, businesses will be required to get “on board” or simply be left behind.
Generally speaking, artificial intelligence is a branch of computer-based science that focuses on the creation of unique machines that possess intelligence. This level of intelligence is so advanced that the machines are completely capable of working and of reacting in a manner that is similar to humans.
AI is capable of recognizing speech, learning, engaging in the planning process, and solving problems.
One of the main advantages associated with artificial intelligence is that it has direct access to a large variety of information, is capable of pulling from that information, learning new information – all at immensely rapid speeds.
Many in the business world are hesitant to utilize artificial intelligence for the simple fact that they do not want to take opportunities away from human employees or to “replace” those individuals with machines.
This is not the intention or the purpose of AI; rather, it is to act as a support tool.
Humans will always be in demand due to their emotions, common sense, and creation capabilities.
AI – on the other hand – is necessary due to its ability to process and analyze massive levels of data in a faster way than humans are currently capable. Additionally, it can create actionable steps that help to guide the activities of a human user.
Software programs that utilize artificial intelligence are seeing that it has the unique ability to actually make decisions. In some instances, this capability far exceeds the expectations of those responsible for the programming of the software.
In today’s world, businesses are integrating artificial intelligence in order to help their website visitors make decisions, educate them on the next steps that must be taken, guiding them to purchasing choices, and more!
If you are looking to achieve success in your business, artificial intelligence will be necessary.
Customer relationship management is a critical component to your business. There are multitudes of CRM systems in place at corporations across the world.
When these are combined with artificial intelligence, your business will suddenly have a platform in place that is able to update itself, fix itself, interact with your customers every single time they access your website, and work with those customers until a purchase is made.
Even after, that AI program will continue to make an attempt to draw in your customers.
Throughout our history as humans, most of what currently exists – such as cars that do not require drivers – was only seen on science fiction movies, in comic books, or read about in novels. AI has taken the “impossible” and has transitioned it to the “possible”.
It is now the fastest growing trend. Fast processes, the expansion of technology, three dimensional screens, and a multitude of other advancements are in the works.
By incorporating this smart technology – that is consistently growing smarter – you will have a business that is consistently smarter. If you fail to incorporate artificial intelligence into your business plan, you will lose your competitive edge.
We here at Brick Road Media stand behind the fact that artificial intelligence has the ability to make your business and it is here to stay.
We can work in collaboration with you to ensure that your website and/or blog are optimized for that which is to come in the AI world.
How do you stand out in a world of technological innovations, expansive internet coverage, advertising blasts, and the rise of artificial intelligence?
The answer is simple – “personalized marketing”.
Despite the ability to reach customers in an instance, most consumers no longer find advertising blasts appealing. While artificial intelligence has the capability to learn and advertise based on a consumer’s behaviors, it lacks the emotional response that people are looking for.
Technology has risen to new levels, but at its core, it is still simply an electronic-based device operated by apps and other forms of software. Your customers are in search of a “connection”; a personal connection.
In a recent study, it was established that 80% of all people are more likely to do business with companies if those companies offer a highly personalized experience. In a world that is constantly advancing and evolving, personalization is not only expected, it is highly valued among consumers.
Personalized marketing is not about tailoring your approach to marketing, it is about the immediate reaction to the complex shifts and evolutions that occur with consumer behaviors. Consumers are not only in search of personalized marketing; they have the unique ability to take 100% control over the marketing in which they are exposed. Consider the following facts:
In a world that is constantly connected, consumers are reaching towards businesses that reach towards them – on a personal level. Advertising based on an age group, gender, location, social status, income, and ethnicity are no longer the “norms”.
You must obtain deep data to uncover who a consumer or internet user is and then use this data to connect to them on a personal, emotional level. Customers have attitudes and engage in behaviors that make them uniquely THEM. You must do this to succeed.
It is referred to as “micro-targeting”.
By personalizing your marketing and segmenting your audience based on personality, traits, and behaviors, you will find that it is much easier to target their thoughts and influence their actions.
People want and need “real” connections.
By being personal to your target micro-audience, they will connect to you – in return.
If you are reading this, it is quite likely that you have successfully performed the launch of your business and have acquired a few customers.
Congratulations! You are now traveling towards the success that you desire.
You are now probably quite eager to expand your local business in such a way that you can experience growth and a higher return on your investment. Expanding your customer base is a necessary, but challenging endeavor.
The good news is, it is not impossible. By simply engaging in content marketing, you can quickly attract the customers that you seek.
In order to attract customers in your area, they must first be able to discover you – or, at least the content that you market. In order for them to discover what you have to offer; you must figure out what the locals are searching for.
In other words, the words and phrases that they use to search for local businesses on the internet. Once you have determined what the keywords are, you must include those within the highly valuable content that you share.
In taking this measure, the customers will discover you and your company. In turn, this means a higher level of clientele for your business.
As a business owner, you are part of a niche. You are an “expert” on that niche. What better way to share your expertise and promote your local business than to create guest posts for other websites?
You lack the writing skill? That is no problem!
You can have a professional writer or freelancer ghost write the content for you and submit it to the other websites out there using your name and providing a link to your local business. This is a super easy and relatively inexpensive means of driving traffic to your online business as well as your brick and mortar business.
In today’s world, the new “business card” is the website of your company. It is essential that it is indexed in all major search engines for the purpose and intent of discoverability.
If you are attempting to grow a local business, it is quite likely that you have developed relationships with other local businesses.
If they have a website, you should build connections with them by backlinking to one another. They link to your business, and you link to theirs.
This will increase your online popularity and – in turn – also build your local popularity!
If you are ready to indulge in the art of content marketing, we here at Brick Road Media can assist you! We will start by providing you with a FREE snapshot report of your website. We will then create a custom marketing plan for you which includes having your content written by professional writers, keyword integration, social media marketing, and more!
If you are ready to attract visitors to your digital storefront and your brick and mortar storefront, contact us today by visiting the following link: https://brickroadmedia.com/contact-us/
In an era where consumers are constantly connected to the internet, the rules associated with customer engagement are consistently evolving. Today’s internet users are being consistently exposed to a vast amount of promotional-based content on various channels.
In fact, it has been established that advertising is an integral component of our lives.
As a result, businesses should create a digital marketing campaign that steps outside of tradition and incorporates the use of video.
By placing a focus on video integration, you will add value, a high level of authenticity, and an immense amount of information to your digital marketing campaign; therefore, increasing its overall success.
When considering the importance of adding video to your digital marketing campaign, consider the following statistics:
Most know and understand that film equipment and production carry a hefty cost.
The good news is, with the emergence of the high-quality cameras included on smartphones and other mobile devices, this expense is no longer posing any negative effects on internet marketers.
In fact, most businesses and those involved with internet marketing are now creating personalized videos with these devices.
This is identified as the “1:1 Video Approach” and is becoming the way to go in today’s advertising world.
You no longer have to be a professional to create “professional” videos. You just have to be personable.
Yes, you read that right! By using the standard devices currently available and creating personalized videos, you can experience an instantaneous boost to the success of your digital marketing campaign.
All those monotonous and highly informational videos are no longer desired by today’s internet users. Instead, consumers are seeking engagement. In order to ensure that your videos are a success, you must know and understand that it is all about engagement.
In a world where consumers are consistently lost within their constantly connected devices, they are seeking to engage with others that are engaged in the virtual world.
This includes businesses.
There are several platforms where engagement is the basis of success for online marketers. Examples include Facebook, LinkedIn, Instagram, and those that are similar in nature.
To provide a boost to your digital marketing campaign, you should ensure that you “Go Live” as much as possible.
These videos display you as a “real” person. It helps to provide behind-the-scenes glimpses of you and your products, allows for a candid view of who you are, and allows consumers to interact with you on a personal level.
People absolutely love the “candid camera” aspect of live videos.
If you want to reach higher levels of success, opt for the “Live” feature at your disposal.
Are you ready to provide a boost to your digital marketing campaign? Do you want to see your business experiencing higher levels of success? Are you ready for those massive profits that you have always dreamt of?
If you answered “yes” to any of these questions, we here at Brick Road Media can help you from where you are to where you want to be.
We will evaluate your business to determine where it stands and help you establish a digital footprint that is sure to lead you to a successful future.
For more information, contact us today: https://brickroadmedia.com/contact-us/
In terms of digital marketing trends, chatbots are ranked exceptionally high. Have you ever visited a website to find – within just a few seconds – that a chat window appears, offering assistance?
This is a chatbot, in its full glory.
This specially-designed technology is made possible by artificial intelligence. To date, approximately 1.5 billion people have interacted with these computer programs. As a result, approximately 80% of all businesses are utilizing these or plan for integration by the year of 2020. It is in your best interests to get onboard now as it will aid in your future success.
Chatbots are utilized by various types of businesses for the sole purpose of interacting with various people.
They are programmed in such a manner that they are able to communicate in a highly formal fashion, resolve queries, and provide direction to consumers, 24 hours a day, 7 days a week.
They have the capability of facilitating the reading and the receiving of a vast amount of information.
The response level, the prompt answers, and the familiarity with account and purchasing information make chatbots ideal for any business, in any industry.
Essentially, chatbots are virtual assistants that never have to be paid, never have to take leave, and are not governed by emotion.
Chatbot programs are considered to be intuitive, highly engaging, and generally low-key. Most consumers desire live chat responses to emails.
Chatbots succeed in this.
Additionally, the customers that you service will not have to leave the page that they are on with your website to get the answers that they seek. These are quickly gaining in popularity because they are able to answer quickly, they are cost-effective, and once set up – which takes virtually no effort at all – they remain active.
Apart from the fact that each and every single one of your customers will receive a very quick and highly responsive service when they utilize your website, there are several additional benefits associated with the integration of chatbots. These include – but certainly are not limited to – the following:
As you can see from the information contained in this brief guide, chatbots are highly beneficial to your digital marketing plan. These effective tools should not be ignored.
To learn about how to provide a boost to your business in 2019:
Analysts have now predicted that 2019 is THE YEAR for voice searches. According to research, internet users are using voice search assistant programs – such as Siri, Google, and Alexa – to do searches on the World Wide Web, discover businesses in their area, make purchases, obtain news feeds, and more.
Approximately 65% of all people between the ages of 25 and 49 speak directly to the devices that include voice assistant programs at least once each and every single day. This age group accounts for the highest amount of general online searches, too.
If you have a blog, a website, and/or an online business, it is in your best interest to dominate the voice search arena. In doing so, you will find that your SEO rankings instantly increase.
Voice search assistants – such as Google Assistant, Alexa, Siri, and Cortana – is a type of voice-activated software that is capable of learning and performing tasks based on a consumer’s verbal commands on “smart” devices, such as a computer, Kindle, and smartphone.
Due to the integration of artificial intelligence, these programs have the unique ability to both recognize and respond to direct queries. As time progresses, these responses are improving at an alarming rate. As a result, consumers are becoming more and more inclined to using the voice search assistants.
As a result of the higher demand, the future of all electronic devices is sure to place a high emphasis on voice control and expanding the overall capability of the voice search assistants on the market.
We have transitioned into a society with very little patience and a need for immediate results. As a result of these facts, voice search is becoming increasingly popular. The ability to simply speak to a voice search assistant and get an immediate result drastically enhances an internet user’s over all experience.
Because of this, by the year of 2020, it is estimated that at least HALF of ALL online searches will be conducted through a voice search assistant program. What does this mean for people who have blogs, businesses, and/or websites? A LOT!
Now, search engines are placing an exceptional high emphasis on voice searches and are ranking sites that cater to these searches much higher than those that do not.
People talk differently than they type. People type differently than they talk. This is just a fact. If you have a website, blog, and/or an online business, you have to make sure it is optimized for both the written word and the spoken word.
This is the first and most important move that you can make to ensure first page results across all major search engines. Next, you have to understand that when a person uses voice search, they expect faster results.
Finally, internet users expect and want to have access to as much information as possible.
With that being said, use the following strategies to dominate the voice search arena and instantly boost your rankings:
Generally speaking, it is easy to dominate the voice search arena; however, steps must be taken now to succeed. This is where we here at Brick Road Media come in – we can help you!
According to extensive research, most Google searches are being conducted by internet users on mobile devices than on traditional computers. There are multitudes of smart devices now readily available on the market. These are electronic in nature, connect to other types of devices or various types of networks through wireless protocols, and have the capability to operate in an interactive and an autonomous manner. Examples include smartphones, tablets, smartwatches, phablets, smart speakers, and smart bands. As a result of the increasingly high level of popularity associated with these devices, Google has branded a new, technological-based unit of time. This is called the “micro-moment”. If you have a website or blog that utilizes content, it is critical that you learn how to seize the “micro-moments”. Continue reading to learn more.
A “micro-moment” refers to those periods in each of our lives when we discover that we have a need. This could include a problem that we need to solve, a product that we have a need to purchase, or as simple as something as an answer to a question that we have.
When we pick up our smartphone or other mobile smart device to find a solution to that need that we have identified, this is referred to as a “micro-moment”.
As a society, we are all actively engaged and on the internet 24 hours a day, 7 days a week. As one who is marketing online, it is in your best interest to learn how to seize these “micro-moments” that internet users have around the clock.
In doing so, you will experience exceptionally high levels of success.
When utilizing content to promote your business, your products, and/or your services online, it is imperative that you follow the steps outlined below in order to seize those newfound Google “micro-moments”:
Now that you understand what “micro-moments” are, it is time to create the “I want to” moments through your content. These include the “I want to know”, “I want to go”, “I want to buy”, and “I want to do”. You must anticipate the questions that your target audience will have, incorporate SEO best practices, create content that provides a quick and concise answer, and link to your site.
As a website owner, it's important to stay on top of the “latest and greatest”, in terms of search engine optimization (SEO). One of the most productive means of doing this is analyzing that which took place in the previous year, as well as current emerging trends.
For the purpose and intent of this article, we are going to base our information on Google and their amazingly powerful search engine. This popular search engine is unique from others in how it ranks the search results that stem from user inquiries.
The SEO trends you will be introduced to in this guide will help you with your website’s rank within Google’s search engine. If you are ready for an influx of website traffic and an instantaneous boost to your online business, continue reading.
Artificial intelligence is emerging as a leader in assisting Google in ranking websites. Their AI system has a “brain”, too! “RankBrain”, to be exact.
This is a specially-designed learning system that helps the Google search engine to quickly sort results.
This is made possible by measuring how internet users interact with the websites that they choose to go on within search results. This system measures how long internet users stay on your website’s page and the percentage that click on your website.
To become a big mover and shaker in 2019, learn as much as you are able to about RankBrain and customize your website so that you get massive signals from RankBrain.
According to Google, the signals that come from this artificial intelligence system carry a lot of weight in how high a website ranks in their search engine.
One of the rank factors with RankBrain is referred to as “Dwell Time”. In short, this refers to the amount of time that an internet user spends on your website. In order to increase this, you must have professionally-written content posted on your pages.
SEO content creators know how to properly compose content that includes strategically-placed keywords, content that is designed for mobile users, and content geared towards voice searches.
If you are not comfortable with writing your own content, you will be pleased to know that there are several writers on the market that specialize in search engine optimization.
If you require written content for your website, contact us here at Brick Road Media for more information.
While traditional searches are still quite popular, voice search is quickly gaining momentum. This is likely to take off in 2019 as more handheld and mobile devices hit the market. Out of every five adults, two use voice searches on a daily basis.
You must ensure that the content listed throughout your website is optimized for voice search. This means, when composing content, ensure that you have question and answer format throughout your website.
This will help your search engine rank tremendously. Simply consider the keywords and keyword phrases that people are likely to use when they use the voice search option on their mobile devices.
Optimize for human usage and interaction, not just to appeal to the actual algorithms that search engines utilize.
Google likes to rank content pieces that are exceptionally long as these are usually more in-depth than shorter articles.
You may compose long blogs or even integrate some type of “ultimate guide” into your website.
In addition to appearing to be more comprehensive with websites, internet users will spend more time on your site reading your content if it is longer. This is a win-win situation, in terms of search engine optimization.
When composing longer pieces, it is important to break up the content so it is easier for internet users to read and digest. For example, use subheadings, lists, and other methods of breaking the information up.
When it comes to content on your website, you want to ensure that it contains a lot of information, is in-depth, and authoritative.
You also want to make certain that it is “evergreen”. In essence, this simply means that the content is always considered to be relevant and does not become outdated. This makes it easier to find online as it is always there and always contains pertinent information.
If you create evergreen content where you display your expertise – in-depth – you will find that you get more shares on social media, more page views, AND more backlinks!
When creating content on your website, it is important to include keywords that are related – but different – to your main keyword.
These are often referred to as “LSI” keywords.
That stands for “Latent Semantic Indexing”. These keywords are those that are “semantically” related to the primary keyword that you elect to utilize in your content; however, they are not synonyms. They are keywords that have the same context.
For example, if you are writing about drivable cars, your LSI keywords would include “vehicle”, “dealers”, “automobile”, and so on and so forth. There are many LSI keyword generators online that you may use for free.
By this point in the game, your website should be mobile-friendly. If not, it is time to get onboard. This is referred to as “Mobile-first indexing”. Google now counts the mobile version as the “real” website – not the traditional desktop version.
You must opt for this as over 60% of all searches within Google are done from a mobile device. This figure is expected to expand even further throughout 2019 and 2020.
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As a business owner with an online presence, the goal is to ensure value in the products and/or services that you offer and connect those items to the demographically-correct customer base.
While this seems like a relatively simple endeavor, it is one that that could take many of millions of concepts and techniques to achieve.
Your digital interfaces – website, emails, the social media platforms that you elect to utilize, online videos, banners, and other items that are used to entice and excite internet users – utilize a special blend of keywords, direct interaction, and niche-centered content in order to reach your target audience.
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It is not just traffic that you need, but the right type of traffic; therefore, we also include information on the content that you have on your site. This is what gets your targeted traffic inside your website. In most instances, you will likely need a new content marketing plan. We are capable of providing all of the information on that.
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Social media is one of our specialties. We can tell you what you need to make it work for you and how to do it! Finally, we will provide information on your conversion rates and overall sales. The goal is to convert all of your visitors to buying customers. We know exactly how to make that happen!
We here at Brick Road Media have the knowledge and expertise to evaluate your online presence and provide you with steps and strategies to optimize your performance.
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We can then provide you with information on how to excel – even in the most saturated of all markets. We can teach you how to rank high in search engines, boost your social platform marketing, and become a high traffic business that is booming!
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