Brickroad Media

Author Archives: Brickroad Media

April 22, 2016

Successful Email Campaigns – Part 1

Improving the Quality and the Relevance of a Promotional Email Campaign Can Lead to Success!

emailcampaign

A strong promotional email campaign can play a huge part in the overall success of an online business. If the campaign is properly executed, it will have the ability to reach thousands of potential customers with little cost.

To create an email campaign that will lead to vast amounts of success, use the detailed knowledge that you have obtained about your target audience and you must know and understand your product and/or service inside, out.

When created and performed in an effective manner, your promotional email campaign has the unique potential of bringing your business a very high rate of investment on all of your efforts. In this multi-part series, we will be sharing strategies that may be used to improve both the quality and the relevance of your promotional email campaign. By following the methods that we will share with you, you are sure to experience an immense level of success with the campaign!

The Purpose and Intent of Your Campaign

In order to boost the quality and the relevance of your promotional email marketing campaign, you must start by identifying the purpose and intent of said campaign. You may want to introduce new products and/or services that you offer, you may want to promote special discounts to your target audience, it may be to build your brand, or to simply get your brand out there so that you have access to more potential customers.

In order for your promotional email campaign to be relevant to your target audience, you must first determine the purpose and intent of the endeavor. Once you have accomplished this, all other aspects of the campaign will come together successfully.

Define Your Target Audience

Now that you have established WHY you are doing the promotional email campaign, it is time to define your target audience. By knowing who your customer is, you have the ability to understand their perspective. This will aid in maximizing sales. To define your target audience, you may take the following steps:

  1. First, you will need to understand the various problems and complications that your products and/or services may solve for your potential customer. This will help you narrow down your target audience. You will know who will need your products and/or services, and why.
  2. There is a certain degree of value in all promotional email campaigns. In order to determine your target audience, you should determine what types of people would benefit from the value that you are currently offering.
  3. Finally, you must consider your business and your level of expertise. If you have a special level of knowledge about a certain geographical region or certain types of people, you may want to target individuals that fit within the range of your expertise.

By placing a special emphasis on the quality and the relevance of your promotional email campaign, you have the ability to reap high levels of success. In the first installment of our multi-part series, we have outlined the fact that you should determine the purpose and intent of your campaign. Immediately thereafter, you should then define your target audience. Be sure to return next week to learn about more tips and tricks to optimizing your promotional email campaign!

April 13, 2016

Using Facebook for Business – Part 2

using facebook for business growth

using facebook for business growth

Provide an Instant Boost to Your Business by Leveraging the Power of Facebook – Part 2

Thank you for continuing our series, Provide an Instant Boost to Your Business by Leveraging the Power of Facebook. Last week, we expounded on the fact that Facebook is considered to be THE dominant force in the ever-evolving world of social media networking.

The website currently has over one billion users. As a result of this fact, it has the potential to provide your business with an immense amount of worldwide interest.

You learned that the consumer holds ALL of the power on the social media platform because they navigate the platform based on their needs and interests.

This week, we will continue this series by expounding on the fact that the first thing that you will need to do in order to make the most of Facebook for your business is to set goals.

Begin with the End

When initiating the task of setting goals so that you may leverage the power of Facebook for your business, you must start with the end in mind. You must know and understand that which you truly want to achieve.

The following outlines common goals that you may choose from when attempting to harness the power of the social media platform:

  • You may want to increase the brand awareness of your business and the overall favorability among consumers towards your business.
  • You may want to generate a general level of “buzz” about your business so that you may learn more about what audiences are doing online and how they are spending their time online.
  • You may want to develop a way that consumers may engage and interact with your brand that is considered to be meaningful and memorable.
  • It may be that you want a method that will optimize the customer service of your business.
  • If your business hosts special types of events and/or campaigns, you may need away to promote those activities.
  • You may want to obtain customer insights as a proactive means to responding to changes and various types of opportunities that exist within your marketplace.
  • Your business may need a means of driving traffic.
  • You may want to boost the loyalty of your brand.
  • Your business may need a way to receive instantaneous feedback from customers about the products and/or services that you offer.

Measurable Goals

Goals are objectives. In order to ensure that you have clearly objective goals, you must ensure that the goals that you set are measurable. This way, you have a means of determining if you have met your goals, as of yet.

The top examples of measurable goals include sales, traffic, and leads. You may also measure the search engine optimization, brand awareness, retention, customer engagement, and overall interaction of your business by using Facebook.

You may succeed in this endeavor by using Facebook Insights – a free tool that aids in measuring various statistics about your business.

If you would like to get a jump start on all the components of your business that are vital to your online success – SEO, customer engagement, and so on and so forth, we can help! Simply call us at Brick Road Media today at:

765-439-4029

April 4, 2016

Facebook for Business – Part 1

facebook for business

Provide an Instant Boost to Your Business by Leveraging the Power of Facebook – Part 1

facebook for business

Facebook provides you with the unique opportunity to provide an instant boost to your business; however, you must know and understanding how to leverage its unique power.

Throughout the years, Facebook has been considered to be a dominant force in the world of social networking. On occasion, it has been challenged a bit by other emerging social media platforms such as Instagram and Pinterest. Despite this fact, Facebook remains to be the single most popular social network website throughout the world.

Currently, the platform has over one billion active members. That is an immense level of worldwide interest that you may use to the advantage of your business.

Facebook – At a Glance

facebook for business-icon

You probably already know what Facebook is all about; therefore, we are going to keep this on the simple side.

Essentially, it is a network that is designed to connect people to other people such as family members, friends, neighbors, coworkers, and those that share the same interests.

The social media network has such a large amount of traffic that many businesses are finding it to be a highly lucrative measure to promote their business on Facebook.

This social network website will allow you to get found by your target audience when they are searching for the products and/or services that you offer, will allow your business to create a specific community that will allow you to connect to and engage with your target audience, and will allow you to promote your marketing efforts. In turn, this allows you to convert your followers into paying customers.

The True Power Lies with the Consumer

When attempting to leverage the power of Facebook to grow your business, it is important to know and understand that the true power lies with the consumer. In fact, according to statistics, consumers hold ALL of the power.

When on a social media website, the consumer gets to choose if they interact with you, when they interact with you, and how they interact with you. Users navigate the platform based on their unique interests and needs.

By creating a strong presence on Facebook, you have the ability to be discovered by those consumers that are a part of your target audience. Facebook could be the most fundamental and the most important first point of contact to a consumer’s journey to becoming one of your customers!

Get Started Now

Here at Brick Road Media, we offer a unique package that will help you to instantaneously build your presence on Facebook and enhance the overall success of your business. We know how to attract consumers, convert consumers, help you close the deal with consumers, and how to keep those consumers happy. Not only do we offer a specific social media package, but, we also enlist professional writers to create highly compelling content for your site, and more!

If you are ready to take your business to the next level and harness the power of Facebook, check out our Facebook Services

March 28, 2016

Refine Your Content to Attract Mobile Users – Part 4

Attract Mobile Users

Attract Mobile Users

Thank you for continuing to follow our series, Refine Your Content to Attract Mobile Users. Mobile devices are an essential and omnipresent part of today’s world. As time progresses, we will see these devices advance in ways that we cannot currently conceive.

You have a blog or a website that you want to attract more attention, right? The simple fact is that it if you want to attract a larger audience, you must place an emphasis on attracting mobile users. Your digital marketing plan must surround mobile devices. Your content must be optimized for the voice searches that stem from mobile devices.

This week, we conclude our series with a few basic facts that you should know if you want your online business endeavors to be successful.

Tangled up in the Mobile Web

If you are in the process of refining your content so that you are able to appeal to mobile users, you must know that users are mostly tangled up in the mobile web on popular social media platforms. In fact, it was determined that one out of every five minutes that a mobile user is online, they are on Facebook. Each day, as of March 2016, more than 934 million individual mobile users log in and use Facebook.

When working to attract all of those mobile users, it is imperative that you use this piece of knowledge to your advantage. Social media should always be used to promote the content that you create for your blog and/or website.

Facebook Pixel

If you are working to refine your content to attract mobile users, it is critical that you know about and utilize Facebook Pixel. Facebook is the leader of the industry when it comes to targeting consumers. This is made possible by analyzing the demographics of internet users, the behaviors of those users, and the actions that users have taken across all of their devices.

Facebook Pixel is a type of code that may be installed on your website in order to identify the internet users that visit your blog and/or website. By utilizing this code, you will be better able to determine who is interested in what you have to offer and you may then create content that is based on the needs and wants of that target audience.

We are Here to Help

Brick Road Media is can help in all of your online business endeavors. We work closely with all of our clients to ensure that their business is the best within their industry. We not only create content; we are a step ahead of the competitors in preparing our clients for their share of success in this consistently evolving mobile revolution.

If you are ready to create the business that you have always dreamed of having and are ready to jump on the mobile bandwagon, we are ready to help you!

Simply call us today for more information:

765-439-4029

March 21, 2016

Refine Your Content to Attract Mobile Users – Part 3

Content to Attract Mobile Users 3

We welcome you back to our series, Refine Your Content to Attract Mobile Users. In the past couple of weeks, you have learned that a mobile revolution is upon us. Mobile devices are everywhere and used by millions of people. If you are seeking to achieve success on the internet, you have to follow your target audience. That is, you must have a mobile marketing plan. If you follow your target audience and appeal to their newfound desires in accessibility, your target audience will, in turn, follow you. We here at Brick Road Media are committed to ensuring your success. The future is now. Mobile technology has grown to such immense popularity that if you do not grow with it, you WILL be left behind.

Rewrite Your Digital Marketing Strategy

The top online marketers are now taking the time to rewrite their digital marketing strategy so that they are able to draw in consumers who spend the majority of their time on their mobile devices. Just a year ago, mobile users would often conduct for prospective purchases on their mobile device; however, they would then go to their desktop computer in order to complete their purchases. This has since changed. Now, mobile users are searching for prospective purchases and making those purchases on their mobile devices. This rapid shift in consumer behavior should have ALL marketers jumping to rapidly adapt to the changes.

Mobile-Based Commerce Sales

In each industry, retailers are quickly finding that mobile-based commerce sales are growing at an alarming rate. Let’s take the Wayfair Company, for example. In the year of 2013, the company had $90 million in mobile sales. In the year of 2015, these sales grew to a whopping $399 million! According to statistics, approximately 29.7% of all of the online sales in the United States stem from mobile devices. Mobile users are using their devices in a large assortment of ways. As a result, marketers MUST place their marketing funds towards mobile channels. While it is true that an estimated 47% of all people still spend a great deal of time on their traditional desktop computers, this is quickly changing. As mobile devices continue to add more services and features, users are likely to lean more towards these devices for all aspects of their internet usage.

Google’s Statistics

In order to truly see how widespread mobile usage is, let’s pull from Google’s statistics. In the year of 2015, Google states that 52% of all clicks came from a mobile device. The smartphone market accounted for 36% of the clicks. Tablets accounted for nearly 16% of all clicks. Google attempted to display more ads. Unfortunately, this resulted in a 4% drop in organic searches and desktop searches fell 3%. By the time of the fourth quarter for Google came, the search engine established that mobile search ads were their largest revenue source. When you combine the results of all of the studies and all of the statistics, you can clearly see WHY it is vitally important to refine YOUR content for mobile users.

If you need help with great content for mobile users, contact us today and let us help you!

765-439-4029

March 15, 2016

Refine Your Content to Attract Mobile Users – Part 2

Content to Attract Mobile Users

Content to Attract Mobile Users

Thank you for following our multi-part series, Refine Your Content to Attract Mobile Users. Last week, you learned that mobile devices are now increasing in popularity. In fact, these devices seem to be omnipresent in today’s world. According to statistics, 60% of all of the shopping done digitally is performed on mobile devices, such as tablets and smartphones. A mobile revolution is upon us. If you are a retailer that specializes in products and/or services, you must create a marketing plan specifically designed for mobile users. You learned that it is vital to create your website so that it is accessible and responsive to mobile users. Next, you learned that you must optimize for both text and voice search. This week, we will continue expounding on the ways that you may refine your content to appeal to mobile users.

Navigational Appeal

The navigational appeal between a regular computer user and a mobile user is the same, yet, very different. You must know this – right up front. When mobile users search, they typically use terms that are very easy to type into the device. This means that when you create your content, you should do so with navigational appeal in mind. You must place a special focus on category-based navigation, how your content is categorized, and the search filtering that is present on your site. You must incorporate the words that today’s mobile users are more likely to utilize. This is especially true with the integration of Apple’s Siri voice assistant, Google Now on Androids, and Echo assistant on Alexa. The mobile user is starting to speak and text more conversational keywords and keyword phrases. As a result, your website must have more conversational keywords and keyword phrases.

Voice Search to Take Off

All mobile users are currently curious and possibly experimenting with voice search and/or voice assistant programs. In order to succeed among mobile users, it is imperative that you pay close attention to this. Recently, 1,800 adults were surveyed in the United States. Out of those, 63.3% stated that they had actually used a voice-based search on their mobile device. Then, 41.6% stated that, within the prior 6 month period, they had experimented with voice search. At least 50% of the participants stated that they now use these voice search features on their mobile devices at daily or weekly. Mobile users are in the experimental phases of voice searches, but, you should ensure that you are not. You must prepare now in order to reap the rewards of this type of search in the future.

While computers and mobile devices do offer a lot of the same – in terms of capabilities and software – they are two, very distinct, types of devices. The users of mobile devices use more of a natural language search method. If you are seeking to refine your content in order to succeed among mobile users, you must use more natural language words and phrases in that content.

Brick Road Media specializes in providing clients with content that is refined for mobile users.

If you are ready to harness the power of mobile, contact us today at:

765-439-4029

March 3, 2016

Refine Your Content to Attract Mobile Users – Part 1

content for mobile users

content for mobile users

If you offer a product and/or service to consumers, it is quite likely that you also specialize in creating content that will educate, inform, and persuade those consumers as to why they need your products and/or services and how they will benefit. Not only does content help us open the door of communication with our potential clients, it also helps ranks our blogs, websites, and product pages higher in search engines. In turn, this makes it much easier for potential clients to find us online. It is a known fact that, until recently, most of the online shopping and online searches for needed/wanted products and services was done on an actual computer – such as a desktop PC or a laptop computer. Things have now changed.

The Mobile Takeover

Mobile devices are seemingly omnipresent. As a result, web access is widespread. In evaluating the 2015 holiday shopping trends, it was established that 18% of all sales stemmed from mobile devices. In 2014, this number was 13%. That may not seem significant, but, it is. A special research product determined that 60% of all of the digital-based shopping is performed on tablets, as well as smartphones – all mobile devices. The mobile takeover is here and it is going full speed ahead. As a retailer or products and/or services, you must take part in this mobile revolution. You must create mobile-first marketing plan that will ensure that your website is accessible and discoverable by mobile users.

Serve Your Customers

In order to take part in the mobile revolution, you must refine your content to attract mobile customers. First, you will need to design your sites so that they respond, positively, to the devices that mobile users utilize. Then, you must study your target audience. At this point, you must come to know the problems and needs that these users have and create a mobile-friendly marketing plan that will allow you to show and tell your mobile customers how you will help them. Once you have come up with this information, it is time to create your content.

Content Matters

Once your site is ready and you have adjusted your site search and created navigational-based approaches for your mobile customers, it is time to write the content created for those individuals. First and foremost, it is important to use keywords and keyword phrases that are commonly used in text-based searches and mobile voice searches. Next, you should make certain that you spend time in setting hyperlinks in your content that will direct your mobile clients to other areas on your site. Content is very important to any business – regardless of product and/or service. By refining your content, you are setting sail – full speed ahead – into the mobile revolution.

At Brick Road Media, we work to deliver refined, polished content that mobile users seek and rate highly! If you are ready to get started, simply contact us today!  Be sure to bookmark us and visit us for Part 2 of this series next week!

February 1, 2016

Mobile Trends Now Play a Large Role in SEO Success – Part 4

Mobile Trends

Mobile TrendsThank you for continuing with our series, Mobile Trends Now Play a Large Role in SEO Success. In the past several weeks, you have learned about the emergence of voice search on mobile devices, visual-based advertisements, responsive web design, content optimized for mobile users, the increase of mobile searches over desktop searches, spoken language digital assistants, and the fact that social content will be heavily indexed by search engines this year. In this installment, you will learn about the growing mobile trend of intuitive search.

Intention

In a previous installment of this series, we touched on the importance of using keywords and keyword phrases in content. We also placed a bit of an emphasis on the importance of creating content that is conversational. Now, it is time to drop the bomb on you. That is, intention will now be a driving factor as it relates to search results. At one point in time, search results were based solely on what words and phrases were typed into search engines. Now, with the increase of mobile users, this will change. Now, search engines are smarter. They usually know where you are and what you are doing. If you are in a major city, for example, and you search for “restaurants with the best foods”, you will now be provided with restaurants that are in close proximity to your location. Search engines now have a high level of intuition about you and your intention. In order to improve your SEO rank, you must keep this important fact in mind.

Interactive Content

The next mobile trend that will have a direct impact on your SEO rank is interactive content. When creating content, it is going to be more important than ever that you hyperlink certain words and phrases. This will allow mobile internet users to move quickly between pages that are relevant to them and their needs. Mobile users love to point and click. You must ensure that your content provides them with the ability to do this. The average attention span of internet users is now less than 9 seconds. As mobile devices become more readily available, this attention span will rapidly reduce. To help offset the detriment to your website, it is imperative to ensure that you provide them with a way to quickly move between your pages and products. This is where hyperlinking comes into play.

Conclusion

Technology moves fast. If you want to have top SEO ranks, you must move with it. Your websites must be designed for voice-based searches and the rapid ramblings of mobile users. Long gone are the days when desktop search optimization was the highest priority. SEO is shifting. Search engines are shifting. You, too, must shift. Failure to optimize your content for the mobile trends that have been covered in this comprehensive series will result in failure. Brick Road Media is on top of all of the emerging mobile trends. Let us help you get on top, too! Contact us today at: 765-439-4029

January 26, 2016

Mobile Trends Now Play a Large Role in SEO Success – Part 3

mobile-trends-3Thank you for continuing with our series, Mobile Trends Now Play a Large Role in SEO Success. In the past couple of weeks, you have been informed that mobile voice search is on the rise and that it is imperative to have a website that is optimized for mobile devices. You have also learned about the role of responsive web design in achieving high ranks among popular search engines, such as Google. This week, we continue on with our series about mobile trends as it relates to SEO. If you want your website and/or blog to rank high in 2016, continue reading for important information that will help you achieve SEO success.

mobile-search-mag-glassMobile Optimization Takes the Lead

Since the introduction of the World Wide Web, desktop optimization has been the standard when it comes to search. In the first week of 2016, mobile searches have exceeded the standard desktop searches for the very first time. As the year continues, the numbers of mobile searches are only expected to increase, dramatically. In fact, most predict that desktop searches will start to become obsolete over the course of the next few years. When creating content and optimizing that content for search engines, it will be more important than ever before to use keywords and keyword phrases that are commonly utilized by mobile users.

Conversational Content a Must

Search queries will start to change. This is mostly due to the increase of use of digital assistants. According to major search engines, these queries are adding a layer of unique complexity to search engines. This is because the queries made from these assistant programs are those of the spoken language. Based on research, the search engine queries that are spoken are much different than the queries that are typed. This means that websites and blogs will need to focus more on conversational-based content.

Social Content Will Be Heavily Indexed

The next trend that will emerge this year is that the content from social media platforms will be indexed more heavily by search engines. In fact, Google has already made deals with both Twitter and Facebook. This means that if you search for something in the news, for example, you may stumble across a Facebook post or a Tweet. In fact, it is believed that many posts on social media platforms will carry just as much value as a page from a standard website!

Conclusion

As you can see, mobile trends are emerging at a highly fast rate. If you want to achieve search engine optimization success, you must be willing to adjust to these trends. At Brick Road Media, we offer many unique services and packages that will aid in your 2016 SEO success. It does not matter if you need social media content, articles for your website, posts for your blog, sales copy, or an eBook or informational product; we are standing by to assist with your needs! Simply call us today for more information: 765-439-4029

January 18, 2016

Mobile Trends Now Play Large Role in SEO Success – Part 2

Mobile Trends -2As we continue our series on mobile trends, we want to outline the fact that Google now penalizes websites that are not properly configured for mobile users. Anyone that has a website knows and understands the detriment that may be caused by search algorithms created and utilized by Google. The worst case scenario, of course, is being completely dropped from the pages of search engine results. Google simply wants to improve the overall search experience for those that utilize mobile-based devices to access the internet. Here at Brick Road Media, we place a special emphasis on ensuring that all of the sites that we assist with are properly optimized and configured for both standard computing devices and mobile devices.

Responsive Web Design

In order to ensure that all of the websites that we create here at Brick Road Media are optimized for mobile devices, we utilize responsive web design. According to research, this is much more productive and beneficial that designing a standard m-commerce website. Responsive web design is actually the top recommendation as set forth by Google. If you want to have a website that may be easily accessible by all mobile users and one that will avoid becoming penalized by Google, we can help you! Responsive web design uses web content and codes that construct one website that will automatically render to the screen size from which it is accessed. This means that no page redirects are necessary. One URL is used so that a website does not have to depend on both a desktop URL and a specially-designed mobile URL.

Content

The next step that must be taken to ensure that a website is optimized for mobile users is that the content must be mobile-friendly. That is, the new voice search commands must be considered when composing content that will be accessible by mobile users. Most people type differently than they talk. As a result of this fact, keywords and keyword phrases must be used within text-based content. This way, when a mobile user performs a voice search, they are able to successfully land on pages that are relevant to their search queries. Brick Road Media employs content writers that specialize in both standard SEO content and voice-based SEO content.

Conclusion

Design is a key component to success in today’s world of SEO. Not only should your site be optimized for mobile devices, but, your content should be optimized for mobile devices. This means that all aspects of your website design should come together to respond to voice search queries, accurately provide the information that internet users are searching for, should be well-presented, and all pages of your site should load quickly. In a world of continuous innovation and advancements, it may be difficult to ensure all of this on your own. If you would like assistance with these tasks, simply contact us here at Brick Road Media today. In order to learn about all of the ways we can assist you, give us a quick call today at: 765-439-4029

>