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As a website owner, it's important to stay on top of the “latest and greatest”, in terms of search engine optimization (SEO). One of the most productive means of doing this is analyzing that which took place in the previous year, as well as current emerging trends.
For the purpose and intent of this article, we are going to base our information on Google and their amazingly powerful search engine. This popular search engine is unique from others in how it ranks the search results that stem from user inquiries.
The SEO trends you will be introduced to in this guide will help you with your website’s rank within Google’s search engine. If you are ready for an influx of website traffic and an instantaneous boost to your online business, continue reading.
Artificial intelligence is emerging as a leader in assisting Google in ranking websites. Their AI system has a “brain”, too! “RankBrain”, to be exact.
This is a specially-designed learning system that helps the Google search engine to quickly sort results.
This is made possible by measuring how internet users interact with the websites that they choose to go on within search results. This system measures how long internet users stay on your website’s page and the percentage that click on your website.
To become a big mover and shaker in 2019, learn as much as you are able to about RankBrain and customize your website so that you get massive signals from RankBrain.
According to Google, the signals that come from this artificial intelligence system carry a lot of weight in how high a website ranks in their search engine.
One of the rank factors with RankBrain is referred to as “Dwell Time”. In short, this refers to the amount of time that an internet user spends on your website. In order to increase this, you must have professionally-written content posted on your pages.
SEO content creators know how to properly compose content that includes strategically-placed keywords, content that is designed for mobile users, and content geared towards voice searches.
If you are not comfortable with writing your own content, you will be pleased to know that there are several writers on the market that specialize in search engine optimization.
If you require written content for your website, contact us here at Brick Road Media for more information.
While traditional searches are still quite popular, voice search is quickly gaining momentum. This is likely to take off in 2019 as more handheld and mobile devices hit the market. Out of every five adults, two use voice searches on a daily basis.
You must ensure that the content listed throughout your website is optimized for voice search. This means, when composing content, ensure that you have question and answer format throughout your website.
This will help your search engine rank tremendously. Simply consider the keywords and keyword phrases that people are likely to use when they use the voice search option on their mobile devices.
Optimize for human usage and interaction, not just to appeal to the actual algorithms that search engines utilize.
Google likes to rank content pieces that are exceptionally long as these are usually more in-depth than shorter articles.
You may compose long blogs or even integrate some type of “ultimate guide” into your website.
In addition to appearing to be more comprehensive with websites, internet users will spend more time on your site reading your content if it is longer. This is a win-win situation, in terms of search engine optimization.
When composing longer pieces, it is important to break up the content so it is easier for internet users to read and digest. For example, use subheadings, lists, and other methods of breaking the information up.
When it comes to content on your website, you want to ensure that it contains a lot of information, is in-depth, and authoritative.
You also want to make certain that it is “evergreen”. In essence, this simply means that the content is always considered to be relevant and does not become outdated. This makes it easier to find online as it is always there and always contains pertinent information.
If you create evergreen content where you display your expertise – in-depth – you will find that you get more shares on social media, more page views, AND more backlinks!
When creating content on your website, it is important to include keywords that are related – but different – to your main keyword.
These are often referred to as “LSI” keywords.
That stands for “Latent Semantic Indexing”. These keywords are those that are “semantically” related to the primary keyword that you elect to utilize in your content; however, they are not synonyms. They are keywords that have the same context.
For example, if you are writing about drivable cars, your LSI keywords would include “vehicle”, “dealers”, “automobile”, and so on and so forth. There are many LSI keyword generators online that you may use for free.
By this point in the game, your website should be mobile-friendly. If not, it is time to get onboard. This is referred to as “Mobile-first indexing”. Google now counts the mobile version as the “real” website – not the traditional desktop version.
You must opt for this as over 60% of all searches within Google are done from a mobile device. This figure is expected to expand even further throughout 2019 and 2020.
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As a business owner with an online presence, the goal is to ensure value in the products and/or services that you offer and connect those items to the demographically-correct customer base.
While this seems like a relatively simple endeavor, it is one that that could take many of millions of concepts and techniques to achieve.
Your digital interfaces – website, emails, the social media platforms that you elect to utilize, online videos, banners, and other items that are used to entice and excite internet users – utilize a special blend of keywords, direct interaction, and niche-centered content in order to reach your target audience.
By signing up for our free customized digital marketing report, you have the potential to achieve higher levels of success through all of your tomorrows.
The information that we provide you is customized – based on your website.
First, it will show you information pertaining to your traffic.
It is not just traffic that you need, but the right type of traffic; therefore, we also include information on the content that you have on your site. This is what gets your targeted traffic inside your website. In most instances, you will likely need a new content marketing plan. We are capable of providing all of the information on that.
The free report also contains information on your social media campaigns.
Social media is one of our specialties. We can tell you what you need to make it work for you and how to do it! Finally, we will provide information on your conversion rates and overall sales. The goal is to convert all of your visitors to buying customers. We know exactly how to make that happen!
We here at Brick Road Media have the knowledge and expertise to evaluate your online presence and provide you with steps and strategies to optimize your performance.
We have the capability of determining where you stand among your online competition.
We can then provide you with information on how to excel – even in the most saturated of all markets. We can teach you how to rank high in search engines, boost your social platform marketing, and become a high traffic business that is booming!
If you are seeking to achieve higher levels of success – be it now, in the new year, or for years to come – we are here to help you through the process.
If you are ready to learn how your online business is performing, simply click HERE.
Once on the page, enter in your name, business name, and email address. Then, just click the button.
That is all it takes to get your absolutely free digital marketing report today.
We will thoroughly investigate every component of your site to determine what areas may be improved and provide you with sound strategies for engaging in the process.
If you are ready to achieve the highest levels of success in the virtual world, get your report today!
If you are in search of a new way to improve your website’s rankings in major search engines in 2019, start utilizing topic clusters.
A topic cluster is a specially-designed strategy that is done in order to optimize the overall virtual architecture of your website, assist search engines in discovering new pages, and to help in the process of improving website rankings.
Generally speaking, the art of creating topic clusters is not new.
Websites such as HubSpot have been creating these clusters for years; however, there is now a new focus on topic clusters due to the fact that it helps provide quality to a content marketing campaign and stresses the overall importance of internal linkage.
Each cluster initiates with a main pillar page. In terms that are understood among today’s website owners and content marketers, this main page acts as a “hub” for a topic. Then, a variety of new content pages are created that relate to the topic on the hub page.
These pages link back to that main page.
Additionally, they link to one another. By performing these linking measures, all of the major search engines view the main page as the “authority”. As time progresses, that page – as well as the content pages connected to it through internal links – start to rank higher among search engines.
Now that you have a basic idea of what a topic cluster is and how it works, it is time to start the process of creating your own topic clusters. The following steps will help in this process:
Essentially, topic clusters help you to create linking architectures that increase the page rank of each page on your website.
This is THE best way to optimize your rankings in 2019.
Website optimization – which is commonly referred to as “search engine optimization” or “SEO” – is a type of marketing discipline that has the primary focus on optimizing a website’s overall visibility in organic based – or “non-paid” – results in search engines, such as Google. Website optimization is an absolute “must” when it comes to achieving success on the World Wide Web. To learn where to start and how to do it, continue reading.
A large portion of all web “traffic” is driven by major search engines. The top-rated search engines in today’s world are Google, Bing, Yahoo, Ask, and AOL.
In addition to search engines, other platforms – such as those in social media like Facebook and Twitter – aid in the generation of visits.
It does not matter if you specialize in information, sell certain products, or offer services – it is imperative that your website is optimized in such a way that internet users can be directed to it. In essence, search engines and other platforms act as the “roads” on the information super highway that lead users to the destination that is most appropriate for their needs. This is the ultimate goal of website optimization – ensuring your site is found and visited.
The first step that should be taken in order to ensure that your website is properly optimized is to get a website audit. This is a specially-designed inspection that evaluates all aspects of your website in order to determine what needs to be revised in order to attract visitors, engage those visitors on your website, and convert them into paying, loyal customers.
The recommendations are geared towards your overall success and are designed to ensure that you are able to grow your customer base and your profits.
To get up-to-date on all the latest and greatest in search engine optimization strategies for your website, you may obtain a free website audit today contacting us.
In search engine optimization for websites, search queries are the backbone to success. These are the words and phrases that internet users when searching for items of interest on the internet. These words and phrases are often dubbed “keywords” or “keyword phrases”.
These simple terms and phrases have the ability to make or break your site. You have to be certain that you use those that internet users will type in, as well as those that users may use when using voice searches on their mobile devices.
By integrating both types into your website, you are sure to find that you receive higher amounts of traffic and generate more profits, over time.
One of the main methods to optimizing your website is to generate content that is designed for internet users and not search engines. We realize that this may be a bit confusing – especially since this is all about optimization for ranking your website higher in search engines, but, we will explain. In essence, a search engine is a type of software program that answers questions.
Include content on your website that answers questions for REAL people – not for search engines.
Your website should include valuable content that is considered to be unique, not just duplicate content that is already on the internet. If you create a website that is rich with unique information, you are sure to find that you achieve higher levels of success than you ever thought possible.
If you have a website, it is likely that you are trying to sell a service or a product. You have to remember that YOU are the one that needs sales to generate profits, NOT your website visitors. Do not create content to “sell”; rather, consider the WHY behind your visitor landing on your page. According to professionals in the industry, people search the internet because they have a need.
They NEED an answer to a question, a solution to a problem, or other type of information to assist them in one way or another.
DO NOT push sales.
Instead, offer answers, solutions, and the information that your visitors NEED. If you do this, they will do what YOU want; that is, make a purchase. Optimize all content to ensure it gives answers, provides solutions, and offers value and you will generate profits in return.
The next step to ensuring website optimization is to get social; that is, take your website on social media platforms. Today, the most popular social media networks and Apps are Facebook, YouTube (Yes, it IS now considered to be a social media network), Instagram, Qzone, Weibo, Twitter, Reddit, Pinterest, Ask.fm, and Tumblr. When you take your website onto these networks and/or Apps, be sure to be engaging, interact with other users, and offer links to relevant content on your website. Social signals carry a high amount of weight when it comes to website optimization. In addition to your website rankings going up, getting social helps you build your brand, increase trust, and build loyalty – all of which are necessary for the success that you want to achieve on the web!
Here at Brick Road Media, we specialize in helping people just like you in website optimization, creation, and ranking. By visiting us today, you can get a FREE, no-hassle website audit that will pinpoint exactly what needs to be changed or revised on your site.
In addition to this, you can find assistance in getting professionally-written, search engine optimized content for your site, social media integration, and several other tools and services. It is our goal to make each and every single one of our clients successful.
You have nothing to lose, but, everything to gain. Visit us today and achieve the online success that you desire for all of your tomorrows: https://brickroadmedia.com/
As we get closer to the New Year, it is becoming increasingly important to determine which SEO concepts and ranking factors will help your website experience the highest levels of success possible.
Reaching the first page of Google may be a challenging endeavor; however, it is the one that all website owners embark upon. Despite the many mysteries surrounding its algorithm, the immense number of updates released, and the strict guidelines, Google is the search engine giant. Failure to consider the SEO concepts and ranking factors associated with Google when creating your website will result in the overall failure of the website, itself. In this brief guide, you will be introduced to a few of the most important concepts and factors that should be integrated into your site prior to the beginning of 2019 to ensure success.
Google is based on the premise of ensuring an optimal and highly positive experience for its users. If you want your website to succeed, you must create content that is high in quality and intent. In previous years, the use of industry-specific keyword was the ultimate milestone.
Since the release of voice search programs, location-specific programs, and the increased usage of mobile devices, it is now more important than ever to create naturally written content that provides useful information to internet users.
Yes, keywords that are tailored to your niche are still important; however, content with intent holds a higher level of importance.
Creating content with intent related to your niche that provides value to readers will result in the natural integration of keywords that will also increase ranking.
In the earliest decades of internet usage, desktop searches ranked as number one. Then, mobile internet accessible devices, such as the laptop, cell phone, and tablet emerged. Wi-Fi hotspots became the “norm”. People everyone took full advantage of the fact that they could now access the internet anywhere, at any time.
In 2016, mobile search took the number one spot. Mobile friendliness is critical to your website’s success in 2019. In fact, 2018 marked the first year Google developed and released a mobile-first strategy for indexing.
Desktop versions of a website are no longer used for the purpose of indexing and ranking your website; instead, the mobile versions of your web pages are what is used.
Interlinking is the process of linking newly created content to previously-created content that is relevant. When posting new content on your website, it is ideal to link that content back to older content that holds a high level of relevancy. This not only increases the amount of time that visitors spend on your website, but it helps the Google search engine and other search engines to determine which content is “relevant”. In turn, this ranks your older content higher, which optimizes the overall ranking of your new content.
Google intends on better serving mobile users by punishing websites that load slowly through their new algorithm that goes into effect in July 2018.
Google announced on January 17th, 2018 that they were releasing a new algorithm for website ranking that is designed, specifically, for mobile search. It was identified – at that time – as the “Speed Update”.
While the update is designed to impact a relatively small amount of search queries, Google expressed that website pages that provide users with the slowest of experiences will be detrimentally impacted by this new update.
In order to ensure that your website is “up to speed” and will not be negatively impacted – in terms of ranking – you may use the PageSpeed Insights page provided by Google and/or specially-designed tools like Lighthouse.
These will measure the overall speed of your pages and help you in making improvements to your website that will optimize speeds for visitors that are accessing your website with a mobile device.
In 2010, Google did express the fact that page speed was a factor in ranking websites; however, at that time, it placed an emphasis on searches conducted utilizing desktop computers. Technological advancements in the mobile industry has resulted in more mobile users than users of standard computers.
As a result, that has now changed. Mobile search is taking off. If you want to rank highly, it is imperative that your pages are loading quickly for the mobile traffic to your website.
The pages on your website are graded as “fast”, “slow”, and “average”. Fast grades mean that your pages are the in the top third of the fastest in page loads. Slow means the pages are in the slowest third in terms of page loads. Average grades mean that it is in the middle third of all of the page loads.
Grades are determined by analyzing the median between two distinct values. Those are referred to as “DOM Content Loaded” or “DCL” and “First Contentful Paint” or “FCP”.
Google has stated that there will be pages that cannot be reviewed in PageSpeed Insights because there will not be enough information available to determine page speed.
If this occurs with your website, it is advised that you utilize Lighthouse for evaluation.
There is a bit of good news in all of this. If, by chance, your page loads slowly for mobile users, it may not drop your ranking in a significant manner. If your content is relevant and high in quality, your website may still rank high. Speed is just one ranking signal that is utilized by Google.
It is not the be all, end all.
The purpose and intent of this new algorithm is to improve the user experience for those that use mobile devices to access their internet searches.
The two most complex sciences in current existence are that of search engine optimization and the search engine giant, Google; however, research, analysis, and studies have confirmed a few of the most popular trends in both areas for the year 2018.
Search engines are consistently striving to improve the overall quality of the results that their software renders to internet users.
It is a known fact that ranking factors are constantly changing; some simply become non-existent while others seem to develop seemingly overnight.
Currently, the algorithm utilized by Google consists of more than 200 individual factors. This is why it is more important – than ever before – for businesses and website owners to become familiar with SEO trends and Google trends.
“The best place to hide…is page two of Google….” - WPCookHouse
In terms of search, artificial intelligence is gaining in power.
To provide an example of this, let’s consider RankBrain. Just a little over two years was when this initiated. It is a specially-designed learning artificial intelligence system that was presented by Google.
At its start, it processed approximately 15% of all of the queries in search engines by internet users. Today, it handles 100% of those internet search queries. Based on products and services integrated by Google, we can see that AI is going to be a heavy trend and incorporated into all search engine optimization.
In the past, it has been said to optimize for humans. This will hold even more truth as AI takes hold.
According to the latest figures, approximately one out of every five searches on mobile devices originate from a voice search.
As more voice-based devices emerge on the market, this is expected to increase quickly. Voice searchers utilize snippets that are located above traditional search results and answer their questions.
These are called “position 0” rankings.
By placing snippets within the SERPS of web pages, website owners are sure to see a drastic increase in their click-through rate. If you want to stay in the trend when it comes to Google and SEO, snippets are creating content for voice search inquiries is a necessity.
The next big trend for 2018 in terms of both search engine optimization and Google is the indexing of mobile content first.
Just over three years ago, the searches on mobile devices exceeded that of desktop devices. Now that mobile use and searches has increased dramatically, Google is now engaging in the act of indexing mobile versions of content first and desktop only content last.
In short, it is quite possible that mobile searches will create the only SEO signals that search engines utilize to rank websites. If a site is not designed to be utilized on a mobile device, it will become completely out-of-date.
Change is coming, in terms of SEO and with Google. While many other changes apart from those mentioned in this guide can be expected, these are the most relevant to online businesses and websites. You should start preparing now. Failure to do so could result in the failure of your online presence.
Want to transform an ordinary business to an extraordinary success story? Instagram can help!
Recent studies confirm that social media usage is ever-expanding and increasing across all the demographics.
As a result, utilizing social media for marketing is an exceptionally valuable technique for businesses.
While Facebook, Twitter, and LinkedIn have proven to be worthy of business use, many are now turning to Instagram and its user base of more than 300 million users.
“Social media is not a media. The key is to listen, engage, and build relationships….” – David Alston
In essence, Instagram is a photo and video sharing social media platform. While most other social media sites place a focus on sharing content and links, Instagram exclusively focuses on images and videos.
The benefit to this is that visual-based content is considered highly more engaging than text-based content. The visual imagery will aid in crafting and sharing messages that are more compelling.
Additionally, visual content allows you to highlight products, services, and show your business in action.
In additional to visual marketing benefits, Instagram posts have a very high engagement rate.
According to studies done by Forrester, Instagram posts receive 58x the engagement for each follower than that of Facebook.
Additionally, Instagram posts are 120x more engaging than the posts listed on Twitter.
The main reason for this is, every post you share reaches each and every single one of your followers, whereas the organic reach on other social media platforms only reach 2% to 3% of your followers.
“Social media puts the “public” into PR and the “market” into marketing….” – Chris Brogan
Instagram is not a social media platform that directs followers to your site with every post. In fact, it is just the opposite.
You do not have the capability of posting links on the platform; however, you may post a link in the “Bio” section.
How is this beneficial?
Your followers and the users on the platform know that you are not making an attempt to sell to them.
You may highlight your company, the culture of your business, post videos and images of your products, or simply share content generated by other users in a way that allows your business to cultivate genuine relationships with your potential and current customers.
Instagram has the unique ability to increase the traffic to your website by up to 95%. You may see an increase in conversion rates of 50% or more. Additionally, you may decrease your site’s bounce rate by 60% or more – all in a very short time. We can help you make the most of Instagram for your business.
We will help you drive awareness of your brand, your products, and/or your services. We can help to reinforce or completely shift the perceptions surrounding your brand.
We can even help you create unique associations with professionals, partners, and other individuals within your industry.
By connecting with us today, we can help you leverage the immense power of Instagram for your business as quickly as tomorrow! Contact us today to discover how: https://brickroadmedia.com/contact-us/
In today’s world, businesses are no longer inquiring as to “if” they should be utilizing social media, they are researching strategies on “how” to incorporate social media into their business.
The extremely rapid adoption and integration of social media for businesses is becoming increasingly apparent among businesses and how we all do business. The term “social media” is a relatively broad description of the various online technology-based tools that allow individuals to communicate with a high level of ease and through the means of internet sharing and state-of-the-art resources.
“You are what you share….” – Charles W. Leadbeater
The various methods that may be utilized by today’s businesses through social media include posting relevant content on forums and blogs, sharing business-related photographs and other types of images, posting audio-based clips, sharing videos, sharing and exchanging links, and creating brand-building profiles on networking websites that permit for the regular posting of updates. All of these are typically done with an integrated mechanism for feedback.
There are various outlets in terms of social media. Despite their similarities and abilities, the platforms that encourage social interaction and exchanges for businesses have landscapes that are ever-evolving. The following outline some of the most popular types of activities that may be pursued by a business and the platforms on which those activities are pursued:
Numerous benefits surround the use of social media; especially when it comes to your business. The main advantages of utilizing social media include the following:
If you are ready to learn more about social media and its impact on your business or want to start reaping the rewards of a social media marketing regimen, contact us today: https://brickroadmedia.com/facebook-engagement-and-seo-campaign/
Website accessibility is more than hoopla. Businesses all over are starting to figure it out. A few grocery chains have discovered ADA actions speak louder than words.
In 2013, Safeway prepared and released the details of its negotiated commitment to make its on-line grocery portal accessible to disabled customers.
In 2014, the US DOJ settled a web accessibility complaint with Peapod, self-proclaimed as America’s leading Internet grocer.
Accessibility practices accepted by the company included a posted Accessibility Information Page, a designated web accessibility coordinator, and the use of WCAG 2.0 AA. Both actions received a great deal of attention and the results provided compliance guidance to help other private businesses begin or analyze their website status.
The result of another action on June 13, 2017 showed that compliance was indeed expected. Winn-Dixie lost the first trial regarding the ADA and a private company’s website accessibility.
A blind shopper filed a lawsuit because he could not access certain portions of the company’s website, such as online coupons. The chain’s loss demonstrated the Court’s concern about the relationship between technology in the digital age, civil rights, and accessible digital content.
The decision was a reminder that certain business practices must be followed, whether by choice or a harsh directive provided by law.
There is a sensible way to achieve current and pending WRA Section 508 compliance. It starts by developing an accessibility strategy. Following that is locating business communications that need changed and doing it. Next, widen the search to address all forms of communications and accessibility. Change the required areas to fit federal, state, and local guidelines.
Thousands upon thousands of small and large companies have questions about how Section 508 affects their operations and how to avoid legal action. Guidelines are available to indicate ways websites meet the accessibility standards for people with disabilities regarding:
Other well-known laws supporting Section508 of the Rehabilitation Act of 1973 and the ADA include the:
The U.S. Dept. of Health and Human Services created a free accessibility checklist for web-based intranet and internet information and applications. Helpful hints you’ll find include how to:
When you address compliance challenges with a can-do attitude and take it step by step, it's easier to get the job done. Increase accessibility as you transform company culture and processes while changing documents. A company website that can be used despite disabilities like hearing loss, photosensitivity, and limited movement encourages more traffic and discourages complaints. Invite user feedback and run a test yourself using the accessibility checklist. Confirm HTML tags deliver the right information and graphics do not overcrowd the page. Keep a running documentation of results, recommendations, and changes that reflect your goal of making the website accessible to everyone.
Accessibility checklist, 1194.22 Web-based intranet and internet information and applications
Web Accessibility for Grocers, http://www.lflegal.com/2017/07/grocery-access/