Category Archives for "Content Marketing"

March 23, 2015

How Hashtags Attract More Attention and Traffic

hashtagIn the past decade, hashtags have gained quite a bit of attention on social media platforms such as Twitter, Facebook, Google+, Instagram, and Pinterest. A hashtag is a word or a phrase that lacks spacing that is prefixed with the unique hash character, which is nothing more than a number sign.

The hashtag forms a label and is a special type of metadata tag that assists in organizing content, tracking discussions based on the keyword or keyword phrase used, and transforming the word or phrase into both a clickable and searchable link.

If you are searching for social media tips that will assist you in attracting more attention and traffic, you will find that the use of hash tags is a positive and productive option when it comes to social media marketing campaigns.

In this brief guide, you will learn the basic history of hash tags and how to use hash tags in order to attract the attention that you desire on the World Wide Web.

History of the Hash Tag

In the earliest days of the hash tag, the social media symbol was only found on Twitter; however, since its original appearance, its use has extended to other social-based platforms. In the year of 2007, the developer named Chris Messina originally proposed in a tweet on the platform Twitter that the social media website start using hash tags in order to group topics.

Initially, the idea was rejected. Later that year, during the month of October, citizen-based journalists that were covering forest fires occurring in San Diego started to tweet updates and utilized the has tag, “#SanDiegoFire”. Once this started, hash tagging immediately gained an immense amount of popularity.

Now, internet users, businesses, organizations, and a wide array of other brands and industries utilize hash tags. If you want to attract more attention and want to increase your traffic, you should utilize hash tags, too!

Understanding the Value of the Hash Tag

In reviewing social media tips, you will find that hash tags are exceptionally beneficial because of the true value that they possess.

In order for hash tags to attract more attention on the World Wide Web and increase traffic, you must first gain an understanding of the value that these amazing little searchable and clickable links provide:

  • Once a hash tag is created is viewable by absolutely anyone that has an interest in the keyword or keyword phrase that is outlined in the hash tag. That means that internet users that are outside of your network have the capability of viewing the hash tag.
  • The reach of the hash tags that are created is expanded to absolutely anyone that has an interest in the keyword or the keyword phrase utilized within the tag.

Based on the two value points outlined here, you can clearly see that hash tags build value by expanding your reach and attracting internet users that are outside of your network.

If you are ready to expand your reach, attract more visitors, and optimize your success in the virtual world, it is imperative that you immediately consider the benefits associated with the utilization of hash tags. For more information on the success of hash tags and social media tips, visit the following guides today:

March 5, 2015

Content Marketing Tips. 5 Ways to Create Awesome Content

content-marketing-tipsAll content marketing strategies that are considered to be successful are, essentially, a form of ongoing communications that not only deliver useful and high-quality content, but, also focus on empathizing with customers.

In order to make your content awesome, you must view each content object that you publish as a form of communication that promises your target audience with useful information that is relevant. You must not view each piece as just an “article” or a “blog”.

You must place an emphasis on informing and inspiring your target audience. In doing so, you will create anticipation among your readers. According to those that have achieved a high level of success in their content marketing endeavors, there are few things and actions that are more powerful in attracting a following that is highly loyal than the anticipation of what will abound next. In this content marketing guide, you will be introduced to more than just blogging tips or article writing tips.

You will be provided with the top and absolutely essential components to creating a growing and successful momentum of awesome content.

1. Capture the Attention of Your Target Audience

In nearly all blogging tips and article marketing tips, you will discover information that expounds on the fact that your content must capture the attention of your reader.

While this is a productive measure, it is more productive to ensure that you capture the attention of your TARGET AUDIENCE – that is, the group of people that you WANT to ATTRACT in order to achieve success in your niche. In the past few years, individuals that stumble across various types of content – blogs, articles, social media posts, images, and videos – have grown exceptionally discerning.

You must deliver quality.

Your target audience is looking for expert information, personal and professional experiences, and appeal in each blog that you create, each article that you write, each video that you post, and every presentation that you are responsible.

You MUST capture their attention AND maintain their attention. The following steps may be used to achieve success in this endeavor:

  • First, you should focus on creating images that are unique and attractive. One of the best methods for succeeding in this task is to take imagery and use in order to create innovative and appealing images that may be used in your content marketing endeavors.
  • Second, you should consider combining different media types in order to attract and maintain the attention of your target audience. For example, if you create a blog or an article, you should consider adding YouTube videos or embedding your own videos to supplement the content. In addition to this, you may make use of infographics or tip-o-graphics in order to provide another medium for your target audience to consume, other than simply reading.
  • Finally, you may want to consider firing up SoundCloud in order to record your voice and place that within your post or article.

2. Forget SEO, Optimize for Readership and Engagement

Throughout the history of the internet, all content marketers have been pushed to optimize their blogs and articles for search engines.

While the use of keywords, keyword phrases, and even latent semantic indexing techniques are all still productive ways to ensure high rankings in major search engines, it is more important – these days – to optimize for readership and engagement, NOT for search engines. Search engines are nothing more than a complex program that reads in an unemotional manner.

target audience

Your target audience, on the other hand, is a complex group of people that read emotionally and seek high-quality content. When it comes to blogging tips and article writing tips, you should place a focus on optimizing for readership and getting that readership to engage.

For example, piece together content that is relevant to your readers. Then, embed Facebook, Google +, and other social media platforms on your post to optimize engagement.

3. Optimize for Conversion

The next secret to creating absolutely awesome content and succeeding in your content marketing efforts is to optimize your content for conversion.

Turn your target audience into email list subscribers, provide them with a free eBook, implement click-based pop-ups and toolbars so your target audience may instantly convert, provide links to other content on your website, and use exit pop-ups.

4. Intelligent Formatting

When it comes to creating awesome content that will reap high rewards in your content marketing strategy, it is important to indulge in intelligent formatting when creating your blogs and/or articles. The following tips will assist in this endeavor:

  • Create articles and blogs with bold subheadings that assist in grabbing a reader’s attention.
  • Be certain to use images throughout the piece to visually stimulate your target audience.
  • Utilize bullet points, and even numbered lists, to section off your article and provide information quickly and precisely.

5. Be Innovative

Your target audience is fickle. Most skim-read, others channel-surf and nearly all move quickly.

If you want to succeed in content marketing, you must be innovative. Different IS better when it comes to blogging and composing articles.

Tell stories, display honesty, be a content persona, and become an expert in your niche. All of these actions will make you unique and highly appealing.


Content marketing is the most productive means of achieving success on the web. In order to reap the rewards that you desire, you must create awesome content. By grabbing your target audiences’ attention, optimizing for readership and engagement, optimizing for conversion, using intelligent formatting, and being innovative, your content will be awesome!


For more information and for assistance in creating content that attracts, maintains interest, and sells, contact Brick Road Media today! Our team of optimization professionals and internet business specialists are standing by to take your business to the level that you desire and deserve! 765-439-4029