Types of Videos for Marketing

Types of Videos for Marketing

Video marketing is an effective means of marketing your business. It is – simply put – the practice of promoting your brand, the services that you offer, and/or a specific product to your targeted audience through the film venue. Videos aid in promoting engagement on...
Video Marketing:  Video Ideas for Your Business

Video Marketing: Video Ideas for Your Business

According to statistics, nearly 90% of all businesses are now utilizing video marketing as a tool. In fact, this form of marketing is now considered absolutely essential in the multimedia-based digital world. Today’s consumers actually expect videos to assist in the...
Market Research: Planning Effective Focus Groups

Market Research: Planning Effective Focus Groups

When creating a new product or service, it’s important to learn how receptive your target audience will be. Extensive market research is necessary to succeed in all of your business endeavors – especially new launches. One of the most critical research...
Market Research: Basics of the Questionnaire

Market Research: Basics of the Questionnaire

In our last guide here at Brick Road Media, we expounded on the basics of creating a great survey to uncover information from your targeted audience. In this guide, we will provide an overview of the basics of the questionnaire. What is the Market Research...