Market Research: Planning Effective Focus Groups

Market Research: Planning Effective Focus Groups

When creating a new product or service, it’s important to learn how receptive your target audience will be. Extensive market research is necessary to succeed in all of your business endeavors – especially new launches. One of the most critical research...
Market Research: Basics of the Questionnaire

Market Research: Basics of the Questionnaire

In our last guide here at Brick Road Media, we expounded on the basics of creating a great survey to uncover information from your targeted audience. In this guide, we will provide an overview of the basics of the questionnaire. What is the Market Research...
Market Research: How to Design a Great Survey

Market Research: How to Design a Great Survey

It does not matter if you are attempting to plan an event, market a specific product or service that you specialize in, perform an evaluation of your employees, or simply create feedback from your highly-valued customers, the most positive and productive means of...
Market Research: Understanding Your Industry

Market Research: Understanding Your Industry

Market research is the only way to really know what your customers want. As a business owner, it’s essential to learn about your industry, your customers, and your competition. Sure you can speculate, but you have to do the research to know for sure if...
SMS Marketing Software – Find the Perfect Platform 

SMS Marketing Software – Find the Perfect Platform 

It is a known fact that SMS marketing is one of the most affordable and effective solutions to connect with customers. Statistics state that text messaging offers approximately 209% of a higher response rate than that of other marketing channels – such as email, phone...
SMS Marketing Best Practices

SMS Marketing Best Practices

In today’s ever-evolving digital landscape, the proper SMS marketing strategy is absolutely crucial to ensuring that a business achieves the success that it desires. Nearly 90% of all of today’s consumers want to message with businesses; therefore, no business –...