Dec 26, 2022 | Digital Marketing
We are now – officially – in what many refer to as the “digital age”. Businesses must capture the attention of their target audiences if they have the desire to achieve any level of success; however, getting attention is a challenge. There is a constant and...
May 23, 2022 | Digital Marketing
When creating a new product or service, it’s important to learn how receptive your target audience will be. Extensive market research is necessary to succeed in all of your business endeavors – especially new launches. One of the most critical research...
Apr 25, 2022 | Digital Marketing
In our last guide here at Brick Road Media, we expounded on the basics of creating a great survey to uncover information from your targeted audience. In this guide, we will provide an overview of the basics of the questionnaire. What is the Market Research...
Mar 28, 2022 | Digital Marketing
It does not matter if you are attempting to plan an event, market a specific product or service that you specialize in, perform an evaluation of your employees, or simply create feedback from your highly-valued customers, the most positive and productive means of...
Feb 22, 2022 | Digital Marketing
Market research is the only way to really know what your customers want. As a business owner, it’s essential to learn about your industry, your customers, and your competition. Sure you can speculate, but you have to do the research to know for sure if...
Jan 24, 2022 | Digital Marketing
It is a known fact that SMS marketing is one of the most affordable and effective solutions to connect with customers. Statistics state that text messaging offers approximately 209% of a higher response rate than that of other marketing channels – such as email, phone...
