Category Archives for "SEO"

November 21, 2016

Does Your Site Need an SEO Checkup?

seo checkup

seo checkupIn order to create a highly effective income-generating website, you must know the two facets for success; those are, website design and functionality, and traffic generation. A good SEO checkup can help this along.

Regardless of how you attempt to enhance the traffic to your website, construct your list of email correspondents, convert your sales, or design your site – you should make it a point to drive traffic and to convert the traffic that you receive as quickly as possible.

If your SEO activities do not lead to either an increase and/or conversion of traffic, the time and efforts that you have placed into those activities are simply superfluous. Time is precious – especially when it comes to rendering the rewards of a site. As a result of this point, it is essential to hire a designer that knows and understands the importance of design, functionality, and SEO.

It is a true balancing act to attempt to maneuver through the virtual world – which includes numerous algorithms, a high level of competition, and the necessity of ranking for low supply/high demand keywords and keyword phrases. In this brief guide, you will be provided with a basic SEO checklist that will ensure that your site consistently ranks high.

SEO Checkup

  1. Is your website optimized for mobile devices? Google released a ranking algorithm in April of 2015 that rewarded sites that were optimized for mobile devices. If your website is not optimized for these devices, you will not rank highly. In today’s world, most searches are performed using a mobile device. In fact, people have been found to spend more and more time on their mobile devices than any other type of device. If you fail to take advantage of this opportunity, you will fail – in general.
  2. Is your website content one with your social content? Today, search engines are providing social media sites more room in the virtual real estate market. As a result, social media is now ranking immensely high online. Many have predicted that website content and the content on these social media platforms will – very soon – become one.
  3. Does your website load quickly? Internet users want instant gratification. The days of waiting several minutes for a website to load are over. In fact, if a website fails to load within just a second or two, an internet user will likely close out of the page and open a different page with the content that they seek. Load times stem from the design, gadgets, and accessories that you include on your page. You should work to reduce the amount of programming performed on the website so that it may load more quickly.

While this is a very basic list, the items outlined are of the highest level of importance when it comes to search engine optimization. Would you like a SEO checkup performed on your website? If you answered, “yes”, check out our special below.....

We are currently offering an SEO checkup service we call... SEOverhaul.

Our SEO checkup service will have you ranking in search engines!

Learn about our SEOverhaul

February 25, 2013

Client Spotlight: Dare to Design Interior Design Studio

Brick Road is proud to welcome new client Dare 2 Design Studio out of Denver, Colorado.
Denver interior design studio

D2D Studio is owned by Lena Gordon who helps clients "transform shelters into shrines of style and serenity."

interior design, denver colorado

Lena is teaching Brick Road Media that interior design is about much more than picking out furnishings from Ikea.  It is clear we need her help!  🙂

If you are in the Denver area, or would like help anywhere else on the planet with your interior design needs, check out D2D Studio!  Also on Facebook.

December 6, 2012

Brick Road Launches Free Local Business Video SEO Course

For the small business owners or staff who have been tasked with getting more and better search engine rankings for their sites, this new free SEO course should be a big help.

No subscription required to access 12 training videos which are geared toward people with little technical experience.

If you like the training, please show your support on Facebook, Twitter, and/or Google+ on the SEO course page!

Do that, and we'll keep making great training resources like this free for you!

November 15, 2012

Local Business Listings Check

Wondering where your business is showing up on local search directories?  

It's a good practice to check on your listings regularly for a couple of reasons.  One, new sites are added which offer free listings.  Two, you need to keep up on your current listings to make sure your NAP (Name, Address, Phone) and other content and keywords are up to date.

Some local directories add new perks to their listings from time to time.  If you haven't gone back to your Google Places (Now Google+ Local) to upload photos or a video, you should definitely do that.

Yelp and others continually add to their local business listings services and they usually include things that will help you get more traffic and more notice from your target customers.

One of the tools we use to get a 30,000 foot view of new client listings saturation is GetListed.org.

Simply type in your business name and zip code, and Get Listed finds everything it can on your business on the biggest and most important local directories, places, and review services.

The report that's returned will give you a basic overview of how you're doing in local search listings.

Don't worry if Get Listed doesn't return a listing that you know you have.  If you've done your Google Places listing and it doesn't show as claimed on your Get Listed report, this only means they didn't pick it up on this particular search.

It can also mean that you listed your business with a slightly different name, and Get Listed didn't pick it up.  For example, on Google Places you listed your business name with "Inc." or "LLC" in the name.  This throws off the search at Get Listed.

This is why it is very important that your NAP information is exactly the same on every site you list with.  Google and other engines rely on exact business name, address, and phone number, for instance.

October 17, 2012

Local SEO Checklist for New Websites

Continuing from a recent post about SEO prep for new websites, here Rand Fishkin goes over a nice checklist for local SEO for new sites.

Wistia

Of course, some things stay the same with local SEO, and others change frequently. Since this video, just one year ago, many new local citation services have come online, and others have changed policies. At the same time, businesses that have changed addresses but not their listings with local directories, or major players like Google Places, aren't getting anything from that initial work. Changes in local SEO must be tracked constantly and your data kept up to date.

October 16, 2012

What SEO Should Be Done For New Sites?

This is a very basic list of SEO setup you should do when launching a brand new website.  We do quite a bit more, but this is a great presentation on the basics of new site SEO by Rand Fishkin of SEOMoz.

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