April 22, 2019

Chatbots – A Digital Marketing Trend Not to be Ignored

In terms of digital marketing trends, chatbots are ranked exceptionally high. Have you ever visited a website to find – within just a few seconds – that a chat window appears, offering assistance?

This is a chatbot, in its full glory.

This specially-designed technology is made possible by artificial intelligence. To date, approximately 1.5 billion people have interacted with these computer programs. As a result, approximately 80% of all businesses are utilizing these or plan for integration by the year of 2020. It is in your best interests to get onboard now as it will aid in your future success.

woman communicating with chat bot on phone

Chatbot Basics

Chatbots are utilized by various types of businesses for the sole purpose of interacting with various people.

They are programmed in such a manner that they are able to communicate in a highly formal fashion, resolve queries, and provide direction to consumers, 24 hours a day, 7 days a week.

They have the capability of facilitating the reading and the receiving of a vast amount of information.

The response level, the prompt answers, and the familiarity with account and purchasing information make chatbots ideal for any business, in any industry.

Essentially, chatbots are virtual assistants that never have to be paid, never have to take leave, and are not governed by emotion.

Why Are Chatbots Gaining in Popularity?

Chatbot programs are considered to be intuitive, highly engaging, and generally low-key. Most consumers desire live chat responses to emails.

Chatbots succeed in this.

Additionally, the customers that you service will not have to leave the page that they are on with your website to get the answers that they seek. These are quickly gaining in popularity because they are able to answer quickly, they are cost-effective, and once set up – which takes virtually no effort at all – they remain active.

The Benefits

Apart from the fact that each and every single one of your customers will receive a very quick and highly responsive service when they utilize your website, there are several additional benefits associated with the integration of chatbots. These include – but certainly are not limited to – the following:

  1. The customer service experience is dramatically improved when chatbots are utilized. This means that the wait time is reduced, constant around-the-clock service is available, there is no need to have a live representative staffed, and that customers are not transferred from one rep to another rep.
  2. Chatbots have the capability of engaging a customer in the form of outbound marketing. This comes in the routine follow-ups. Additionally, chatbots can provide updates and additional relevant information.
  3. Chatbots are an effective and inexpensive means of connecting with customers, gathering information, and analyzing information that is gathered to boost your metrics.

Conclusion

As you can see from the information contained in this brief guide, chatbots are highly beneficial to your digital marketing plan. These effective tools should not be ignored.

To learn about how to provide a boost to your business in 2019:

Contact Us Today

Brickroad Media

Brick Road Media provides marketing services, website design and optimization, and social media marketing for small businesses. Check out our Free Digital Marketing Snapshot and see in full detail how your "digital footprint" can expand to attract more customers and make a big impact on your bottom line.

>