All content marketing strategies that are considered to be successful are, essentially, a form of ongoing communications that not only deliver useful and high-quality content, but, also focus on empathizing with customers.
In order to make your content awesome, you must view each content object that you publish as a form of communication that promises your target audience with useful information that is relevant. You must not view each piece as just an “article” or a “blog”.
You must place an emphasis on informing and inspiring your target audience. In doing so, you will create anticipation among your readers. According to those that have achieved a high level of success in their content marketing endeavors, there are few things and actions that are more powerful in attracting a following that is highly loyal than the anticipation of what will abound next. In this content marketing guide, you will be introduced to more than just blogging tips or article writing tips.
You will be provided with the top and absolutely essential components to creating a growing and successful momentum of awesome content.
1. Capture the Attention of Your Target Audience
In nearly all blogging tips and article marketing tips, you will discover information that expounds on the fact that your content must capture the attention of your reader.
While this is a productive measure, it is more productive to ensure that you capture the attention of your TARGET AUDIENCE – that is, the group of people that you WANT to ATTRACT in order to achieve success in your niche. In the past few years, individuals that stumble across various types of content – blogs, articles, social media posts, images, and videos – have grown exceptionally discerning.
You must deliver quality.
Your target audience is looking for expert information, personal and professional experiences, and appeal in each blog that you create, each article that you write, each video that you post, and every presentation that you are responsible.
You MUST capture their attention AND maintain their attention. The following steps may be used to achieve success in this endeavor:
- First, you should focus on creating images that are unique and attractive. One of the best methods for succeeding in this task is to take imagery and use Canva.com in order to create innovative and appealing images that may be used in your content marketing endeavors.
- Second, you should consider combining different media types in order to attract and maintain the attention of your target audience. For example, if you create a blog or an article, you should consider adding YouTube videos or embedding your own videos to supplement the content. In addition to this, you may make use of infographics or tip-o-graphics in order to provide another medium for your target audience to consume, other than simply reading.
- Finally, you may want to consider firing up SoundCloud in order to record your voice and place that within your post or article.
2. Forget SEO, Optimize for Readership and Engagement
Throughout the history of the internet, all content marketers have been pushed to optimize their blogs and articles for search engines.
While the use of keywords, keyword phrases, and even latent semantic indexing techniques are all still productive ways to ensure high rankings in major search engines, it is more important – these days – to optimize for readership and engagement, NOT for search engines. Search engines are nothing more than a complex program that reads in an unemotional manner.
Your target audience, on the other hand, is a complex group of people that read emotionally and seek high-quality content. When it comes to blogging tips and article writing tips, you should place a focus on optimizing for readership and getting that readership to engage.
For example, piece together content that is relevant to your readers. Then, embed Facebook, Google +, and other social media platforms on your post to optimize engagement.
3. Optimize for Conversion
The next secret to creating absolutely awesome content and succeeding in your content marketing efforts is to optimize your content for conversion.
Turn your target audience into email list subscribers, provide them with a free eBook, implement click-based pop-ups and toolbars so your target audience may instantly convert, provide links to other content on your website, and use exit pop-ups.
4. Intelligent Formatting
When it comes to creating awesome content that will reap high rewards in your content marketing strategy, it is important to indulge in intelligent formatting when creating your blogs and/or articles. The following tips will assist in this endeavor:
- Create articles and blogs with bold subheadings that assist in grabbing a reader’s attention.
- Be certain to use images throughout the piece to visually stimulate your target audience.
- Utilize bullet points, and even numbered lists, to section off your article and provide information quickly and precisely.
5. Be Innovative
Your target audience is fickle. Most skim-read, others channel-surf and nearly all move quickly.
If you want to succeed in content marketing, you must be innovative. Different IS better when it comes to blogging and composing articles.
Tell stories, display honesty, be a content persona, and become an expert in your niche. All of these actions will make you unique and highly appealing.
Conclusion
Content marketing is the most productive means of achieving success on the web. In order to reap the rewards that you desire, you must create awesome content. By grabbing your target audiences’ attention, optimizing for readership and engagement, optimizing for conversion, using intelligent formatting, and being innovative, your content will be awesome!
For more information and for assistance in creating content that attracts, maintains interest, and sells, contact Brick Road Media today! Our team of optimization professionals and internet business specialists are standing by to take your business to the level that you desire and deserve! 765-439-4029