Many may say that there is no “constant” when it comes to content-based marketing. There is ONE, though. That is, that the trends are constantly evolving. As a business owner and a marketer, if you fall behind the curve in terms of following these trends, you will find that the cost is immense. Now that the New Year is upon us, it is time to combat being left behind in the proverbial “digital dust”. Here, you will learn the top content marketing trends that are sure to take priority in 2024.
Trend #1: The Utilization of Artificial Intelligence (AI) Will Emerge as a Top Marketing Product
In November of 2022, ChatGPT was launched. Since that moment, a wave of enthusiasm has surrounded the utilization of AI. While it is true that we are yet to arrive at the point where AI is completely capable of crafting high-quality content optimized for search engines, this technology can assist in content creation ideas, the creation of article outlines, proofreading, and analyzing behaviors to identify trends among internet users.
The algorithms utilized by AU can analyze the behaviors and preferences of users to provide recommendations that are tailored directly to them. In turn, this improves conversion rates. By taking advantage of AI now, you can reap numerous rewards in the future!
Trend #2: Increased Utilization of Voice Search Optimization
In today’s world, voice-activated technologies are gaining an immense amount of popularity. Examples include smart speakers, smart home devices, and voice assistants. When you create the content for your business, you should utilize voice search optimization. That is, you should compose content exactly how people speak when naturally talking.
If you cultivate and craft expertly composed content based on how real people talk, you will quickly discover that you rank high in search engines due to being featured in snippets and more. In turn, you will find that your content and that which you are featured serve as excellent marketing strategies.
Trend #3: Social Media Memes and Related Content will Instantly Increase Engagement
If the content that you broadcast overflows with information and requires a lot of mental effort to take in, it is quite likely that it will be passed over due to content fatigue. In today’s world, users want content that is easy to consume, fun, and relatable. This means that in 2024, all of those social media memes and related content will start to instantly increase engagement.
We are already seeing evidence of this and the New Year has yet to officially arrive.
If you create and utilize memes on today’s social media platforms, you will find that you experience up to a 60% increase in organic-based reach. To make it easier, there are now meme idea generators out there that may be used to create those that are relatable to your business. When used as a marketing tool, you will NOT be disappointed.
Trend #4: Marketing with Interactive Content
Users enjoy “fun”. The same holds true for interactive content. Today’s internet user wants to be included. The best way to do this is to create content that is interactive and utilize that content to market your business.
To utilize interactive content, try creating a poll or survey, a quiz, or even a checklist that encourages completing daily activities – such as reading an email or making a purchase. You might find that interactive content results in sales!
In addition to increasing engagement among internet users, interactive content markets your business and also provides highly valuable insight into the preferences and behaviors of your target audience.
Trend #5: The Use of User-Generated Content
If you are on the search for 2024 marketing trends, it is quite likely that you have heard of user-generated content or “UGC”.
In short, you allow internet users to create their own content that will be placed on your website. This shows users that you value their “voice”. It shows that you value THEM.
You may use crowdsourcing content, hashtag campaigns, social media posts, and more! It has been established that up to 85% of all internet users trust and prefer content that is created by people just like them.
By utilizing user-generated content as a marketing method – especially if that content reflects your business and the products and/or services in which you specialize in a positive manner – that your return on investment is significantly high.
Trend #6: Integrating Topic Clusters to Develop Brand Authority
The next trend that will continue to grow and gain in popularity in the year of 2024 is the integration of topic clusters to develop and increase the perception of your brand authority. This originally emerged with HubSpot who conducted an experiment with the clusters after the updates by Google known as “Hummingbird” and “RankBrain”. It was found that clusters increased ranking in search engines and resulted in higher levels of impressions.
By using topic clusters in your own marketing regimen, you will find that your domain is instantly strengthened. You will answer the questions of your users and target audience and aid in tackling issues that those individuals have.
By creating topics and core topics, you will utilize more keywords and keyword phrases that relate to your industry. In turn, you will find that you rank higher – organically – among search engines. If you start topic clusters today, your tomorrows will prove to be highly successful!
Trend #7: Inclusive and Diverse Content Will Increase Brand Awareness
In today’s world, internet users want to be exposed to content that represents an extremely diverse range in terms of backgrounds, voice, and unique perspective. If you offer authentic content that reflects your brand’s commitment to ensuring diversity and inclusion, it will be respected and will prove to be successful in your marketing tactics.
People who feel that they are valued by your company are more likely promote your company.
This has to be placed as a main priority in all of your marketing endeavors in the year of 2024. Be innovative, integrate real stories, and offer real takes on the topics that are relevant to your industry. If you do this, you will find that your profits expand and increase immensely throughout the year of 2024, and beyond!
Trend #8: Create and Share Video Content
In recent years, the utilization of video content has gained a lot of popularity. In fact, videos are considered to be dominant in terms of content and in terms of marketing. Be sure that your company creates and shares short-form videos, reels, guides, and more. You may also experience marketing growth with the utilization of long-form video productions, such as tutorials, webinars, and discussions. The goal is to appear “real” and share relevant – yet entertaining – videos with your target audience.
We Can Help
We here at Brick Road Media are standing by to assist you with your 2024 marketing plan. We construct and revamp business websites, offer high-quality content that is highly engaging, and more. If you contact us today, we will develop an immediate partnership with you in ensuring the success of your business. The New Year is upon us. It is time for a change. By taking the trends outlined in this guide and applying them to your strategy today, ALL of your tomorrows are sure to have you reaping numerous rewards! To learn more, contact our specialists today by calling: 765-439-4029