There is a lot of data that is contributing to the shaping of content marketing and provides a “picture” of the transformation events and strategic-based shifts that are occurring within the industry. Numerous insights abound within the actual numbers that are outlining the trends. These insights are allowing marketers to handle the evolution that is happening with content marketing. In this guide, we will provide you with a list of the content marketing trends that are emerging in 2024 and are sure to continue in popularity beyond 2024.
- Artificial Intelligence (AI) – According to research, AI is dominating the content marketing industry. AI can help business owners with content and marketing ideas. It can be used for research (always remember to fact check), idea generation, and as a means to optimize the quality of content created. It can even lay the basis for content. In all instances, it is important to make sure that artificial intelligence is used by people for people. AI should only be used to aid in the research stage of content development – not to replace human-based writers. AI may generate drafts that can be used by writers to create enriching, deep, high-quality content.
- Outsourcing – The next content marketing trend is the use of outsourcing. This is especially true in terms of graphic design, copywriting, and video design, and video animation. Delegating to third-party services for specific disciplines helps businesses place an emphasis on content creation and boosting the quality of the content.
- Video Format – One of the most popular and highest performing forms of content marketing is video. This directly reflects the shift in the preferences among consumers. We are in a time where visual-based and auditory-based storytelling are the best ways of capturing the attention of a target audience.
- Other Formats – There are many types of content marketing formats that are quickly gaining in popularity. These – in order from most popular to least popular include: video, short-form articles, success stories, long-form blog posts, case studies, webinars and similar online events, gated content, infographics, white papers, offline events, product guides, manuals, reports, podcasts, and quizzes. When marketing content, use an assortment of content types in order to optimize reach.
- Organic social media As Promotion – 73% of all businesses use organic social media for the purpose and intent of distributing their content. Social Media platforms reach and engage target audiences in a natural manner.
- Structured Posts to Boost Engagement – More than ever before, content marketers are integrating unique content into their basic content in order to create a structured post that is designed to boost engagement. For example, you may put interactive elements into your content, provide guidelines and other types of examples, and showcase the unique voice of your brand.
- TikTok – Another trend emerging among content marketers is the utilization of TikTok. Marketers now recognize the potential for audience growth and engagement with TikTok. It is widely popular because of its ability to capture the interest of various audiences.
- Instagram – Instagram is now considered to be a content marketing trend. By creating and maintaining a highly engaging presence on Instagram, businesses have the potential to connect with their target audience and beyond.
- Personalization – Content marketers are now using AI to generate personalized content for subscribers based on their individual and unique behaviors in order to optimize their click-through rates. This is not possible – even if you have 10,000 subscribers with artificial intelligence.
- Influencer Partnerships – Content marketers are now finding that influencer partnerships are assisting in making all other marketing strategies more effective. Influencers come with their own followers and content – all of which are proving to be a very valuable asset for brands that want to increase their reach.
- Backlinks – While an older trend, the use of backlinks is still highly productive for content marketers. If you want to improve your reach, you should create and integrate a link-building strategy. Not only will you reach more people, you will find that your content ranks higher in search engines.
- Multiple Channel Utilization – One of the most popular trends in content marketing in 2024 is integrating your content on multiple channels. These include social media, email marketing campaigns, traditional marketing venues, various formats, and guest posts.
- Short-Form Content – Many internet users are experiencing content fatigue. Now, more people are in search of content that is fun, relatable, and is easy to digest. When combined with memes, short-form content is a fun and effective marketing strategy.
- Chatbots – many content marketers are finding that chatbots and other types of conversational-based interfaces are an effective marketing solution for their content. These tools offer engagement that is personalized and interactive. These are being added to messaging platforms in order to enhance customer experience and to provide data based on the preferences of users.
- Smart Speakers – In today’s world, many homes have smart speaker systems like the Amazon Echo and Google Home. More than ever before, consumers are using voice-based commands to conduct searches for information. As a result of this, content creators must optimize their content for voice searches. This is done by composing content that uses long-tail keyword, language that is conversational, and answering questions with answers that are informative and concise.
- Mobile Audiences – When creating content, it is important to create for mobile audiences. This means creating short content that gives small amounts of precise content that is easy to read and digest while on the go. Leveraging of features specific to mobile devices is also essential. This includes push notifications, texting, and location targeting. By adapting to mobile devices and being innovative, content marketing efforts will be optimized through mobile audiences.
- Quizzes and Surveys – Interactive content is a content marketing trend that continues to grow in 2024. These are entertaining for participants and help in providing insights into both the behaviors and the preferences of a target audience. By taking the information provided, you may curate content that meets both the needs and the interests of those that are part of your target audience.
- Interactive Videos – With interactive videos, you allow your viewers to participate in an active manner to create an experience that is completely immersive. It can be just about anything – even interactive hotspots, choose your own narrative, and quizzes. If you succeed in engagement and entertainment, your content will become widely distributed and popular.
- Storytelling – audiences are really into storytelling, but old-fashioned generic content is out. Humans want to experience the feeling of connections. If you want your content to be successful, you should tell a captivating story. Your “story” should resonate with people, result in emotions, and provide a sense of being “together”. If your content fosters empathy, it will result in stronger connections with those that are part of your target audience.
- Automation – You should focus on automating as much as possible when it comes to the content that you create. This means automating email campaigns, the distribution of your content, data analysis – anything that will aid in streamlining your processes and saves time. The goal is to enhance your overall level of efficiency.
- Hyper personalization – You should no longer focus on generic messaging. Your messages should be completely personalized. This goes way beyond just using a customer name. It means leveraging real -time data, artificial intelligence, and other tools in order to deliver content that is super personalized, relevant, and engaging.
- User-Generated Content – People prefer engaging in content that is authentic, reliable, and from “real people”. For this reason, user-generated content is in and all that polished, generic content is out. You should encourage customer reviews, photos, and videos. This will allow you to demonstrate a high level of authenticity.
- Purpose-Driven Marketing – This is the act of focusing marketing efforts around various values that align with your core principles. Consumers are really into brands that share the values that they have and have a positive impact on society. If your content involved purpose-driven marketing, it is sure to be successful.
- Augmented Reality – If you want to succeed in content marketing, integrate augmented reality into your endeavors. This is the use of content that places users into artificial-based worlds and involves virtual reality and software programs. This is sure to continue to increase in popularity beyond 2024.
- Data Privacy – Information privacy is becoming a ho topic among internet users. By having a commitment to data privacy, you will find that your brand becomes respected and your content becomes popular.
Conclusion
We here at Brick Road Media are standing by to assist you in your content marketing endeavors. We work to develop a strategic relationship with each of our clients to ensure optimal success in content marketing and beyond. We assist in your success by building a modern website, engaging in branding and/or rebranding, help with broken and hacked websites, content creation, and more! WE consistently monitor your website to ensure reduced downtime and perform all code updates. To learn more or to discuss your needs, contact us today by clicking on the following link: https://brickroadmedia.com/contact/