Content marketing is critical to any marketing strategy in the current digital landscape. Content that is valuable and relevant to attract and engage a target audience is a core component of marketing success. As 2023 draws to a close, we are starting to identify content marketing trends that will take center stage in 2024 and beyond. Continue reading to learn about these trends and to take the lead in your industry.

Content Creation

1. AI-Assisted Content

While it is true that AI is unable to create content that is polished, properly optimized, and full-length without the help of humans, it is capable of assisting in providing content ideas, creating outlines, and even helping in the proofreading process. In short, humans are still required for writing and editing to ensure that content is of the highest quality, but AI-assisted content is emerging as a trend to speed up the process of content creation.

2. The Utilization of Threads

In July 2023, Meta Platforms released the social media marketing platform known as “Threads”. In just four hours, it had over 5 million sign-ups. In less than a week, it had over 100 million users and continues to grow at a significant rate. To optimize your content, it is advised that you take advantage of these emerging trends. You may do before and after posts, versus content, polls, updates about your business, and more!

3. Visual Content Utilization

In today’s world, it is essential to capture the attention of your target audience. You – literally – only have a few seconds to do this. To succeed in content marketing, you should place a focus on visual content. That is, you should create videos, infographics, and imagery that are all visually appealing and directly align with the identity of your brand. While focusing on visual content utilization, be certain to use storytelling measures and strive to evoke emotions. In doing so, you will create a highly memorable brand experience.

4. Podcasts

In the past couple of years, there has been a huge demand for podcasts. By the end of this year, it is estimated that there will be a total of 504.9 million podcast listeners. As a result of this fact, it makes sense for businesses to take full advantage of podcasts in their content marketing strategy. You could use podcasts in many different ways. These include repurposing content already created, how-to tips, interviews, case studies, and more!

5. Interactivity

Did you know that interactive content is now starting to increase in popularity? That is right! You may use interactive content in order to engage your target audience and lend to the overall success of your content marketing campaign. Examples of favorite interactive content among internet users include quizzes, demos, links that are embedded within content, and various types of interactive calculators.

6. Fun and Relatable Content

In today’s world, content fatigue is a common issue. The good news is that fun and relatable content is starting to emerge as a popular alternative to traditional content. Memes, jokes, comic strips, games, and even videos that are short and funny are preferred by internet users. In fact, it has been established that 60% of all people are likely to make a purchase from a company that offers fun and relatable content – even memes!

7. Emotionally-Charged Content

Did you know that you truly have the capability of capturing the attention of your target audience if you are capable of capturing their emotions? If you create content that exemplifies generosity, is useful, and displays personality, and empathy, you are sure to capture the attention of those that you want to capture. It is important to understand that the success of the content that you create is – ultimately – driven by real people and the feelings that they experience, not just the quality or keywords associated with that content.

8. TikTok Utilization

According to a study recently conducted by Kantar, ads listed on the TikTok network are 10% more likely to capture the attention than ads that are placed on other social media networks. In addition to this, those ads are considered to be 21% more likely to set trends. The popularity of short-form videos increased during the pandemic. Now, these are a standard in the industry. Be sure to use features that help increase the popularity of the content that you post on TikTok. This includes hashtags, background sounds, and filters.

9. Data Collection

In terms of content marketing strategies, one that is quickly emerging in popularity is that of first-party based data collection. Yes, Google has – officially – agreed to extend the support offered from the third-party cookies right into 2024, but businesses are now taking matters into their own hands and collecting their own data. You, too, should do the same. You may succeed in this endeavor by running surveys, conducting tracking on events, documenting and analyzing purchases, and more. By collecting data in this manner, you can easily make decisions on the creation of copy, landing pages, and more.

10. Videos

If you want to maximize your content marketing strategy, it is highly recommended that you take full advantage of the use of videos. These are flexible and engaging. There are many types of videos that you may utilize in order to share content with your target audience. Examples include videos that explain, product demonstrations, online courses, interviews, ads, thought/leadership content videos, and more! If you inquire of internet users, you will find that most prefer to watch content rather than read content. As a result of this fact, it is advised that you utilize video as often as possible when engaging in content marketing.

What is a Content Marketing Strategy?

A content marketing strategy is a type of plan that has been well-defined. Its goal is to pinpoint exactly how a brand will engage in the creation, distribution, and measurement of the overall level of effectiveness of the content that it utilizes. The purpose and intent of the strategy is to increase the awareness of the brand, increase the traffic of the website of your business, and to aid in the generation of leads.

What are the Benefits of a Content Marketing Strategy?

There are many associated benefits of a content marketing strategy. These include the following:

  • The Building up of the Credibility of the Brand
  • It Creates Thought Leadership
  • It Helps to Build Customer Relationships on a Long-Term Basis
  • It Increases Visibility in Search Engines
  • It Aids in Providing a Boost to Conversion Rates

2023 Trends

Several trends emerged in 2023 and will likely continue on through 2024 – in terms of content marketing. These included placing an emphasis on high-quality content that offered value to various types of audiences. Many different types of formats have been leveraged in the way of creating and distributing content. These include blogs, videos, podcasts, infographics, social media network platforms, and more. In addition to this, many businesses have and continue to use influencer collaborations. If you place a focus on these aspects of content marketing, you will likely experience vast arrays of success in 2024.

What to Consider in 2024

In 2024, you should consider the fact that consumers are likely to become a bit more conscious of the unique digital footprint that they have and want to protect their privacy more. The average internet user may want to create an authentic and personalized experience when engaging with brands. You should cater to these preferences and ensure that trust is established. To obtain assistance with content marketing, contact us here at Brick Road Media today by calling: 765-439-4029