Digital Marketing
Digital marketing is the meat and potatoes of a working online website.
As a business, you need to find your raving tribe of fans. There are so many ways to go about this.
Brick Road Media shows you all about how to create great digital marketing that can help you find your customers. Read our blog articles for tips and tricks to help you market your business online.
Top Content Marketing Trends Sure to Take Priority in 2024
Many may say that there is no “constant” when it comes to content-based marketing. There is ONE, though. That is, that the trends are constantly evolving. As a business owner and...
How Can AI Help Small Businesses with Marketing?
The use of AI (artificial intelligence) in business marketing this year has increased immensely. Once considered science fiction and a notion of future usage, it is now a tool...
Current Content Marketing Trends
Content marketing is critical to any marketing strategy in the current digital landscape. Content that is valuable and relevant to attract and engage a target audience is a core...
The Psychology of Sales: Boosting Profits by Understanding Human Behavior
Did you know that by simply gaining an understanding of human behavior and the psyche of your target market you have the potential to boost profits and achieve higher levels of...
Storytelling – An Essential Element of Video Marketing Success
For years, content marketing has been considered one of the biggest trends that have emerged in the world of marketing. In short, this is the practice or art of creating and then...
Types of Videos for Marketing
Video marketing is an effective means of marketing your business. It is – simply put – the practice of promoting your brand, the services that you offer, and/or a specific...
Video Marketing: Video Ideas for Your Business
According to statistics, nearly 90% of all businesses are now utilizing video marketing as a tool. In fact, this form of marketing is now considered absolutely essential in the...
Video Marketing: Creating the Best Videos for Your Business
We are now – officially – in what many refer to as the “digital age”. Businesses must capture the attention of their target audiences if they have the desire to achieve any level...
Market Research: Planning Effective Focus Groups
When creating a new product or service, it's important to learn how receptive your target audience will be. Extensive market research is necessary to succeed in all of your...
Market Research: Basics of the Questionnaire
In our last guide here at Brick Road Media, we expounded on the basics of creating a great survey to uncover information from your targeted audience. In this guide, we will...
Market Research: How to Design a Great Survey
It does not matter if you are attempting to plan an event, market a specific product or service that you specialize in, perform an evaluation of your employees, or simply create...
Market Research: Understanding Your Industry
Market research is the only way to really know what your customers want. As a business owner, it's essential to learn about your industry, your customers, and your competition....