Digital Marketing

The use of AI (artificial intelligence) in business marketing this year has increased immensely. Once considered science fiction and a notion of future usage, it is now a tool...

Content marketing is critical to any marketing strategy in the current digital landscape. Content that is valuable and relevant to attract and engage a target audience is a core...

Did you know that by simply gaining an understanding of human behavior and the psyche of your target market you have the potential to boost profits and achieve higher levels of...

For years, content marketing has been considered one of the biggest trends that have emerged in the world of marketing. In short, this is the practice or art of creating and then...

Video marketing is an effective means of marketing your business. It is – simply put – the practice of promoting your brand, the services that you offer, and/or a specific...

According to statistics, nearly 90% of all businesses are now utilizing video marketing as a tool. In fact, this form of marketing is now considered absolutely essential in the...

We are now – officially – in what many refer to as the “digital age”. Businesses must capture the attention of their target audiences if they have the desire to achieve any level...

When creating a new product or service, it's important to learn how receptive your target audience will be. Extensive market research is necessary to succeed in all of your...

In our last guide here at Brick Road Media, we expounded on the basics of creating a great survey to uncover information from your targeted audience. In this guide, we will...

It does not matter if you are attempting to plan an event, market a specific product or service that you specialize in, perform an evaluation of your employees, or simply create...

Market research is the only way to really know what your customers want. As a business owner, it's essential to learn about your industry, your customers, and your competition....

It is a known fact that SMS marketing is one of the most affordable and effective solutions to connect with customers. Statistics state that text messaging offers approximately...