Facebook is consistently evolving. Today, the platform is constantly undergoing the process of testing, putting out updates, and rolling out new and exciting features – especially for those that want to build a personal and/or professional brand. Facebook marketing for 2017, as we can guess, will be no different. Facebook loves to change things around.
This year, were sure to see several new expansions to the site that will aid in marketing people, products, and services.
In this brief guide, you will be introduced to several different predictions that directly pertain to Facebook marketing. While many of these predictions are based on speculation, there are those that are based on research, facts, and figures directly publicized by Facebook.
The Introduction of Monetization Bots
In the past, the creator of Facebook – Mark Zuckerberg – has stated that, unless a product reaches the point of one billion users, it is not considered to be a meaningful endeavor. He continued by saying that once this point is reached, monetization efforts will be pursued.
The messenger program associated with Facebook has now reached one billion users. Now that this messenger program will be implemented with branding opportunities, it is important for businesses and individuals to create pages that will promote organic-based interaction with users.
In 2017, we can expect to see higher levels of monetization in Facebook Live.
Advertisements are sure to be placed in the live streaming videos that will be placed on Facebook Live.
Each and every single day, approximately 500 million individuals watch about 100 million video hours. Companies should elect to integrate this form of marketing into their daily regimen of brand-building as it promises to be highly successful.
Call to Action Buttons Make Their Mark
Facebook recently integrated specially-designed Call to Action buttons on the platform for pages of local businesses.
These buttons aid in making the consumer experience optimal – on every level.
Now, people have the capability to shop, order, and contact local businesses with ease. If you want to take advantage of this marketing endeavor, you must look more into this feature. GPS technology will help customers find your business and learn about that which you offer.
What We Offer
Here at Brick Road Media, we offer a multitude of packages and marketing strategies that is sure to enhance the overall success of your business. We build supersites. We offer content marketing services, content leverage packages, and Facebook engagement.