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artificial intelligence

Incorporating Artificial Intelligence (AI) Into Your Business Plan Will Give You an Immediate Competitive Edge and Ensure Optimal Success

In the years of our past, artificial intelligence carried the characterization of a smart technology associated with dystopias in the world of science fiction; however, that is now changing – and at an alarming rate. In today’s world, artificial intelligence is now considered to be commonplace.

This technology is expanding and advancing at a phenomenal level. While still considered to be relatively new, the concept has been around for decades. If you own and/or operate a business, it is critical that you incorporate AI into your business plan. Doing so could mean the difference between failure and success.

Artificial Intelligence and Business Processes

Artificial intelligence has a broad array of uses in the business sector. Each and every single day, most internet users are regularly interacting with AI.

Examples include through the use of virtual assistants, chatbots, asking a smartphone for information, social media, online traffic reports, spam filters in email programs, robot reading programs, mobile banking, online shopping, voice-to-text on mobile devices, Alexa and Echo, and more!

Surprising, right?

As the technologies associated with artificial intelligence, businesses will be required to get “on board” or simply be left behind.

What is Artificial Intelligence?

Generally speaking, artificial intelligence is a branch of computer-based science that focuses on the creation of unique machines that possess intelligence. This level of intelligence is so advanced that the machines are completely capable of working and of reacting in a manner that is similar to humans.

AI is capable of recognizing speech, learning, engaging in the planning process, and solving problems.

One of the main advantages associated with artificial intelligence is that it has direct access to a large variety of information, is capable of pulling from that information, learning new information – all at immensely rapid speeds.

The Support Tool of Our Era

Many in the business world are hesitant to utilize artificial intelligence for the simple fact that they do not want to take opportunities away from human employees or to “replace” those individuals with machines.

This is not the intention or the purpose of AI; rather, it is to act as a support tool.

Humans will always be in demand due to their emotions, common sense, and creation capabilities.

AI – on the other hand – is necessary due to its ability to process and analyze massive levels of data in a faster way than humans are currently capable. Additionally, it can create actionable steps that help to guide the activities of a human user.

The Ultimate “Call to Action”

Software programs that utilize artificial intelligence are seeing that it has the unique ability to actually make decisions. In some instances, this capability far exceeds the expectations of those responsible for the programming of the software.

In today’s world, businesses are integrating artificial intelligence in order to help their website visitors make decisions, educate them on the next steps that must be taken, guiding them to purchasing choices, and more!

If you are looking to achieve success in your business, artificial intelligence will be necessary.

Customer Relations

Customer relationship management is a critical component to your business. There are multitudes of CRM systems in place at corporations across the world.

When these are combined with artificial intelligence, your business will suddenly have a platform in place that is able to update itself, fix itself, interact with your customers every single time they access your website, and work with those customers until a purchase is made.

Even after, that AI program will continue to make an attempt to draw in your customers.

Artificial Intelligence is Growing Smarter

Throughout our history as humans, most of what currently exists – such as cars that do not require drivers – was only seen on science fiction movies, in comic books, or read about in novels. AI has taken the “impossible” and has transitioned it to the “possible”.

It is now the fastest growing trend. Fast processes, the expansion of technology, three dimensional screens, and a multitude of other advancements are in the works.

By incorporating this smart technology – that is consistently growing smarter – you will have a business that is consistently smarter. If you fail to incorporate artificial intelligence into your business plan, you will lose your competitive edge.

How We Help

We here at Brick Road Media stand behind the fact that artificial intelligence has the ability to make your business and it is here to stay.

We can work in collaboration with you to ensure that your website and/or blog are optimized for that which is to come in the AI world.

Contact us now to start building the platform for your future success.