Want to transform an ordinary business to an extraordinary success story? Instagram can help!
Recent studies confirm that social media usage is ever-expanding and increasing across all the demographics.
As a result, utilizing social media for marketing is an exceptionally valuable technique for businesses.
While Facebook, Twitter, and LinkedIn have proven to be worthy of business use, many are now turning to Instagram and its user base of more than 300 million users.
“Social media is not a media. The key is to listen, engage, and build relationships….” – David Alston
Visual Marketing at Its Best
In essence, Instagram is a photo and video sharing social media platform. While most other social media sites place a focus on sharing content and links, Instagram exclusively focuses on images and videos.
The benefit to this is that visual-based content is considered highly more engaging than text-based content. The visual imagery will aid in crafting and sharing messages that are more compelling.
Additionally, visual content allows you to highlight products, services, and show your business in action.
High Engagement Rate
In additional to visual marketing benefits, Instagram posts have a very high engagement rate.
According to studies done by Forrester, Instagram posts receive 58x the engagement for each follower than that of Facebook.
Additionally, Instagram posts are 120x more engaging than the posts listed on Twitter.
The main reason for this is, every post you share reaches each and every single one of your followers, whereas the organic reach on other social media platforms only reach 2% to 3% of your followers.
“Social media puts the “public” into PR and the “market” into marketing….” – Chris Brogan
Brand Building Opportunities Galore
Instagram is not a social media platform that directs followers to your site with every post. In fact, it is just the opposite.
You do not have the capability of posting links on the platform; however, you may post a link in the “Bio” section.
How is this beneficial?
Your followers and the users on the platform know that you are not making an attempt to sell to them.
You may highlight your company, the culture of your business, post videos and images of your products, or simply share content generated by other users in a way that allows your business to cultivate genuine relationships with your potential and current customers.
Get a Taste of Success
Instagram has the unique ability to increase the traffic to your website by up to 95%. You may see an increase in conversion rates of 50% or more. Additionally, you may decrease your site’s bounce rate by 60% or more – all in a very short time. We can help you make the most of Instagram for your business.
We will help you drive awareness of your brand, your products, and/or your services. We can help to reinforce or completely shift the perceptions surrounding your brand.
We can even help you create unique associations with professionals, partners, and other individuals within your industry.
By connecting with us today, we can help you leverage the immense power of Instagram for your business as quickly as tomorrow! Contact us today to discover how: https://brickroadmedia.com/contact-us/