Using the internet effectively to attract new customers and keep your repeat business growing requires a plan. And with everything you and your staff must do to keep your business running, that plan must be simple and something you'll stick with over time to get the best results.
The web has so much to offer a local business which is visible where locals surf and share information. Don't be intimidated by the technology. And don't kid yourself about the fact that the web is your best tool to increase your business cost-effectively. It's 2013. It's time to get very serious about your web marketing!
Here's a simple 14-point list of ideas for gaining traction and visibility with your web marketing. These points should be considered one by one in light of the resources you have to make them happen. It is highly recommended that you don't spread yourself too thin and try to work on too many marketing tactics at the same time.
Rather, it is best to tackle one or two at a time and really get the most out of them. Then you can move on to other marketing tactics. Of course, if you have help, you can tackle more internet marketing tasks at once and get where you want to go much faster.
More local business internet marketing tips from Marie Forleo:
Here's to a great 2013 for your local business!