In recent years, laptops, tablets, smartphones, and other types of mobile devices have become the preferred method of accessing the internet. Individuals are no longer simply sitting in front of their desktops.

Now that they have the flexibility to move, explore their world, and are constantly on the go, they are accessing websites from their mobile devices more than ever before. The amount of people that use mobile devices is only expected to increase in the next few years.

Internet users want the convenience, ease, visibility, and the means to easily and quickly access your website while on the move. If you fail to convert your website to mobile or – at the minimum – integrate a responsive design on your website, you are sure to experience complications in the near future.

A Mobile-Friendly Website

Many traditional website owners have made the attempt to tweak their website so that it will display on mobile devices. You should know – right here and now – this is often ineffective. Mobile electronics have small displays and will often distort the images that are part of a traditional website.

Make sure your website is totally transformed for mobile viewing. A Mobile-Friendly website means including the most essential of all features. The content should include hyperlinks that easily allow the relevant page transition. The interface elements should also be enlarged so that links are ‘finger sized’ for mobile touch screen devices.

Responsive Design

The easiest way to ensure that your website is ready for mobile devices is to opt for the increasingly-popular responsive design. These websites have the unique capability of determining exactly how they are being accessed – whether it is through a standard desktop PC, a smartphone, a tablet. Once the website recognizes how the internet user is accessing the site, it will then automatically resize itself so that the internet user experiences optimal viewing.

While it is true that responsive design may be a bit more expensive in the beginning phase of website development, it is also true that – over time – these websites are the most lucrative.

Google Penalty

The next reason why you need a mobile-friendly website is that now Google may actually penalize your site if it is not made for mobile devices. As a result of this, you will likely find that Google fails to list your website as one that is legitimate in their search results. As you well know, if you are not listed and backed by Google on the World Wide Web, you are not very likely to experience a lot of success with your website.

If you have a desire to boost your organic search engine results, increase the amount of hyperlinks pointing to your website, and want to experience a massive amount of success, you must have a mobile-friendly website.

If you need assistance in building a Mobile-Friendly Website, Brick Road Media is here to help! Call us today at: