Articles by Month

2018 SEO and Google Trends

The two most complex sciences in current existence are that of search engine optimization and the search engine giant, Google; however, research, analysis, and studies have confirmed a few of the most popular trends in both areas for the year 2018. Search engines are...

Instagram Transforms the Ordinary to the Extraordinary

Want to transform an ordinary business to an extraordinary success story? Instagram can help! Recent studies confirm that social media usage is ever-expanding and increasing across all the demographics. As a result, utilizing social media for marketing is an...

The Power of Social Media for Business

In today’s world, businesses are no longer inquiring as to “if” they should be utilizing social media, they are researching strategies on “how” to incorporate social media into their business. The extremely rapid adoption and integration of social media for businesses...

Making Websites Accessible to Everyone Part III

Website accessibility is more than hoopla. Businesses all over are starting to figure it out. A few grocery chains have discovered ADA actions speak louder than words. In 2013, Safeway prepared and released the details of its negotiated commitment to make its on-line...

Making Websites Accessible to Everyone – Part II

How does your business stack up against the Section 508 Standards regarding ADA compliance for telecommunication equipment and products? Compliance in website accessibility is a must now. It’s hard to believe that the year’s grace given by the Access Board ends on...

Making Websites Accessible to Everyone – Part 1

The Americans with Disabilities Act (ADA) has been changing the way business is done in the US since 1990. President George H.W. Bush signed the law that continues to expand in a manner that provides equal opportunities for all citizens. The overall goal is to...

How Does SEO Get Me More Customers?

Search engine optimization (SEO) is a unique practice that involves developing content for websites that can be discovered easily by search engines, such as Bing, Google, and Yahoo. Adding content – such as blogs, images, and guides – can enhance the SEO of your site...

What Does SEO Mean?

If you are interested in starting an online business or taking your traditional brick and mortar business online, it is imperative to know the answer to the question, “What does SEO mean?” If you are reading this, it is quite likely that you have already asked this...

How to Rank Higher on Google Maps

Many businesses mistakenly believe that simply getting their business listed through Google is enough to be successful. Unfortunately, this is only one small component of the process. To truly reap the rewards of Google Maps, a business must be ranked high in the...

Why Pillar Content is Important for Your Website

Pillar content is also known as cornerstone content. Developing content pillars in a website increases the likelihood of being found quickly during an online search. Even though it’s not as well-known as it should be, it’s much older than one would think. What is a...

Online Marketing Can Make or Break Your Local Business

Online marketing helps every local business because it directs consumers to a site, but what if you don’t have it? Most people today search the web to find the products and stores they are looking for, instead of phone books, newspapers, and the yellow pages. That’s...

Why You Want Google to Love Your Website

The old adage “build it and they will come” may work well for brick and mortar businesses or baseball fields, but when it comes to websites, not so much! There are literally millions, if not billions of websites on the world wide web, so this begs the question of how...

How to Start a Business Online – Social Networking

Thank you for rejoining us as we work our way through our series, How to Start a Business Online. In the past few installations of this series, we have explained how to identify a need among your target audience, providing solutions, the importance of conducting...

How to Start a Business Online – Website Content

Thank you for rejoining us this week as we continue to expound on how to start a business online. In our last installment, we specified the act of identifying a need. You learned that it is important to determine your target market and what those individuals search...