Articles by Month

Online Marketing Can Make or Break Your Local Business

Online marketing helps every local business because it directs consumers to a site, but what if you don’t have it? Most people today search the web to find the products and stores they are looking for, instead of phone books, newspapers, and the yellow pages. That’s...

Why You Want Google to Love Your Website

The old adage “build it and they will come” may work well for brick and mortar businesses or baseball fields, but when it comes to websites, not so much! There are literally millions, if not billions of websites on the world wide web, so this begs the question of how...

How to Start a Business Online – Social Networking

Thank you for rejoining us as we work our way through our series, How to Start a Business Online. In the past few installations of this series, we have explained how to identify a need among your target audience, providing solutions, the importance of conducting...

How to Start a Business Online – Website Content

Thank you for rejoining us this week as we continue to expound on how to start a business online. In our last installment, we specified the act of identifying a need. You learned that it is important to determine your target market and what those individuals search...

How to Start a Business Online – Identifying a Need

Last week, we expounded on the fact that starting an online business is quickly becoming a trend among those that seek to harness the power of the virtual world. You learned why a business should transition to the World Wide Web. We also provided information on two of...

How to Start a Business Online – Introduction

Starting an online business is becoming prevalent among entrepreneurs, passionate internet users, and others that understand the importance of harnessing the virtual world. If you were wondering how to start a business online, youre in the right place. Online business...

Super Simple Strategies for SEO Success

Throughout the history of search engines, websites, blogs, and all things internet, search engine optimization (SEO) has often been viewed as a form of rocket science. Its not that difficult if you follow strategies for SEO Success. It is not at all like rocket...

3 Unspoken “Laws” of Social Media Success

Accountability, accessibility enhancement, and attribution are on the minds of every marketer in today’s virtual environments. Larger amounts of time, effort, and money are being spent on digital-based marketing. Social Media success might start to feel like someone...

The Importance of Local Citation Building for SEO

Digital marketing is all about acronyms. “SEO”, “SERP”, “KPI”, “PPV”, “CPM”. Confused yet? Recently, a new acronym was added to the list – “NAP”. This in effect means Citation Building. NAP stands for “Name, Address, Phone Number”. Since the induction of this acronym,...

Design Makes a Difference

Web design is an essential component to your overall success on the World Wide Web. According to marketing experts, a professional website is the most important aspect associated with online presence. In the late 1990s, websites representing businesses required no...

It is 2017. What’s Going in the Content Marketing world?

Content marketing has been an important part of doing business online from the beginning. It has changed over the years to better engage readers. But as always 'Content is King' In 2017, this trend continues. So what's happening with content marketing in 2017? Here...

SEO in 2017

Top SEO Trends for 2017 Even if you’re only relatively new to the world of Search Engine Optimization (SEO), you probably already know that the industry’s trends and best practices are in a constant state of change. FOR SEOs, content managers, and site owners, it is...

Email Marketing in 2017

Email marketing is not a dying art. In fact,  email marketing remains one of the most powerful ways to boost your return on investment and to generate an incredible revenue source. So how do you make it happen? The process is a mixture of tried and true techniques,...

Facebook Marketing for 2017

Facebook is consistently evolving. Today, the platform is constantly undergoing the process of testing, putting out updates, and rolling out new and exciting features – especially for those that want to build a personal and/or professional brand. Facebook marketing...