September 25, 2017

Online Marketing Can Make or Break Your Local Business

Online marketing helps every local business because it directs consumers to a site, but what if you don’t have it? Most people today search the web to find the products and stores they are looking for, instead of phone books, newspapers, and the yellow pages.

That’s not to say those mediums are ineffective, as every form of advertising has value. It is merely an observation on the most common form of finding answers. Smartphones and computers are accessible to people of all ages and provide instantaneous feedback to inquiries.

How do digital sites compare to offline advertising? Major platforms like Yelp and Facebook display more information about your business faster than Yellow Pages.

Flipping through papers to find a name or number has always taken time to do. It’s no longer necessary when you can access the data online.

The results frequently include store hours and the address. Savvy shop owners may have a virtual tour available for walk-through or an online coupon to use with a purchase. It’s a great way to add traffic and revenue.

Energetic online local listings support video, call buttons, and images. Link up to social media profiles. Radio and television advertising can’t match the convenience of hearing and seeing a business from a cell phone. The ability to interact directly with the business is available with a click from the phone.

Think of the cost of a print marketing advertisement if it included your menu, coupons, and directions to the business. Online access does all that in addition to consumer reviews, introductory offers for first-time customers, and pictures of your displays. Newspapers and magazines can’t match online marketing’s attributes!

Local listings draw the attention of residents and visitors to your area. Online advertising is an inexpensive way to increase ROI. It’s vital to have staff available to handle calls, online inquiries, and walk-in customers. Consider the following suggestions to achieve that goal.

  1. Choose listing platforms that deliver results. After designing what you want to appear on the listing, you’ll need to enter the data on each search engine, app, and index selected. Look for specialty platforms that support your area and industry. Remember to establish your position on platforms like Facebook, Yelp, and Google My Business.
  2. Consider the convenience of filling out one form and letting one of the automated solutions distribute the data to quality platforms. It saves time that you can apply elsewhere. The benefit is an automated check for effectiveness and required updates. After all, you don’t want last month’s offer carrying over and showing neglect. Make automation part of your team, as it reduces mistakes and frees up time for staff to help customers and create more ways to build business.

How your business is reflected on the Internet is largely up to you. Review your local business listing often and keep the content fresh. The power of up-to-date communication is ready and available.

If you need help with local business marketing online call us today to find out how we can help.

(765) 439-4029

Brickroad Media

Brick Road Media provides marketing services, website design and optimization, and social media marketing for small businesses. Check out our Free Digital Marketing Snapshot and see in full detail how your "digital footprint" can expand to attract more customers and make a big impact on your bottom line.

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