Thank you for following our multi-part series, Refine Your Content to Attract Mobile Users. Last week, you learned that mobile devices are now increasing in popularity. In fact, these devices seem to be omnipresent in today’s world. According to statistics, 60% of all of the shopping done digitally is performed on mobile devices, such as tablets and smartphones. A mobile revolution is upon us. If you are a retailer that specializes in products and/or services, you must create a marketing plan specifically designed for mobile users. You learned that it is vital to create your website so that it is accessible and responsive to mobile users. Next, you learned that you must optimize for both text and voice search. This week, we will continue expounding on the ways that you may refine your content to appeal to mobile users.

Navigational Appeal

The navigational appeal between a regular computer user and a mobile user is the same, yet, very different. You must know this – right up front. When mobile users search, they typically use terms that are very easy to type into the device. This means that when you create your content, you should do so with navigational appeal in mind. You must place a special focus on category-based navigation, how your content is categorized, and the search filtering that is present on your site. You must incorporate the words that today’s mobile users are more likely to utilize. This is especially true with the integration of Apple’s Siri voice assistant, Google Now on Androids, and Echo assistant on Alexa. The mobile user is starting to speak and text more conversational keywords and keyword phrases. As a result, your website must have more conversational keywords and keyword phrases.

Voice Search to Take Off

All mobile users are currently curious and possibly experimenting with voice search and/or voice assistant programs. In order to succeed among mobile users, it is imperative that you pay close attention to this. Recently, 1,800 adults were surveyed in the United States. Out of those, 63.3% stated that they had actually used a voice-based search on their mobile device. Then, 41.6% stated that, within the prior 6 month period, they had experimented with voice search. At least 50% of the participants stated that they now use these voice search features on their mobile devices at daily or weekly. Mobile users are in the experimental phases of voice searches, but, you should ensure that you are not. You must prepare now in order to reap the rewards of this type of search in the future.

While computers and mobile devices do offer a lot of the same – in terms of capabilities and software – they are two, very distinct, types of devices. The users of mobile devices use more of a natural language search method. If you are seeking to refine your content in order to succeed among mobile users, you must use more natural language words and phrases in that content.