We welcome you back to our series, Refine Your Content to Attract Mobile Users. In the past couple of weeks, you have learned that a mobile revolution is upon us. Mobile devices are everywhere and used by millions of people. If you are seeking to achieve success on the internet, you have to follow your target audience. That is, you must have a mobile marketing plan. If you follow your target audience and appeal to their newfound desires in accessibility, your target audience will, in turn, follow you. We here at Brick Road Media are committed to ensuring your success. The future is now. Mobile technology has grown to such immense popularity that if you do not grow with it, you WILL be left behind.
Rewrite Your Digital Marketing Strategy
The top online marketers are now taking the time to rewrite their digital marketing strategy so that they are able to draw in consumers who spend the majority of their time on their mobile devices. Just a year ago, mobile users would often conduct for prospective purchases on their mobile device; however, they would then go to their desktop computer in order to complete their purchases. This has since changed. Now, mobile users are searching for prospective purchases and making those purchases on their mobile devices. This rapid shift in consumer behavior should have ALL marketers jumping to rapidly adapt to the changes.
Mobile-Based Commerce Sales
In each industry, retailers are quickly finding that mobile-based commerce sales are growing at an alarming rate. Let’s take the Wayfair Company, for example. In the year of 2013, the company had $90 million in mobile sales. In the year of 2015, these sales grew to a whopping $399 million! According to statistics, approximately 29.7% of all of the online sales in the United States stem from mobile devices. Mobile users are using their devices in a large assortment of ways. As a result, marketers MUST place their marketing funds towards mobile channels. While it is true that an estimated 47% of all people still spend a great deal of time on their traditional desktop computers, this is quickly changing. As mobile devices continue to add more services and features, users are likely to lean more towards these devices for all aspects of their internet usage.
In order to truly see how widespread mobile usage is, let’s pull from Google’s statistics. In the year of 2015, Google states that 52% of all clicks came from a mobile device. The smartphone market accounted for 36% of the clicks. Tablets accounted for nearly 16% of all clicks. Google attempted to display more ads. Unfortunately, this resulted in a 4% drop in organic searches and desktop searches fell 3%. By the time of the fourth quarter for Google came, the search engine established that mobile search ads were their largest revenue source. When you combine the results of all of the studies and all of the statistics, you can clearly see WHY it is vitally important to refine YOUR content for mobile users.