Thank you for continuing to follow our series, Refine Your Content to Attract Mobile Users. Mobile devices are an essential and omnipresent part of today’s world. As time progresses, we will see these devices advance in ways that we cannot currently conceive.

You have a blog or a website that you want to attract more attention, right? The simple fact is that it if you want to attract a larger audience, you must place an emphasis on attracting mobile users. Your digital marketing plan must surround mobile devices. Your content must be optimized for the voice searches that stem from mobile devices.

This week, we conclude our series with a few basic facts that you should know if you want your online business endeavors to be successful.

Tangled up in the Mobile Web

If you are in the process of refining your content so that you are able to appeal to mobile users, you must know that users are mostly tangled up in the mobile web on popular social media platforms. In fact, it was determined that one out of every five minutes that a mobile user is online, they are on Facebook. Each day, as of March 2016, more than 934 million individual mobile users log in and use Facebook.

When working to attract all of those mobile users, it is imperative that you use this piece of knowledge to your advantage. Social media should always be used to promote the content that you create for your blog and/or website.

Facebook Pixel

If you are working to refine your content to attract mobile users, it is critical that you know about and utilize Facebook Pixel. Facebook is the leader of the industry when it comes to targeting consumers. This is made possible by analyzing the demographics of internet users, the behaviors of those users, and the actions that users have taken across all of their devices.

Facebook Pixel is a type of code that may be installed on your website in order to identify the internet users that visit your blog and/or website. By utilizing this code, you will be better able to determine who is interested in what you have to offer and you may then create content that is based on the needs and wants of that target audience.

We are Here to Help

Brick Road Media is can help in all of your online business endeavors. We work closely with all of our clients to ensure that their business is the best within their industry. We not only create content; we are a step ahead of the competitors in preparing our clients for their share of success in this consistently evolving mobile revolution.