According to extensive research, most Google searches are being conducted by internet users on mobile devices than on traditional computers. There are multitudes of smart devices now readily available on the market. These are electronic in nature, connect to other types of devices or various types of networks through wireless protocols, and have the capability to operate in an interactive and an autonomous manner. Examples include smartphones, tablets, smartwatches, phablets, smart speakers, and smart bands. As a result of the increasingly high level of popularity associated with these devices, Google has branded a new, technological-based unit of time. This is called the “micro-moment”. If you have a website or blog that utilizes content, it is critical that you learn how to seize the “micro-moments”. Continue reading to learn more.
What is a “Micro-Moment”?
A “micro-moment” refers to those periods in each of our lives when we discover that we have a need. This could include a problem that we need to solve, a product that we have a need to purchase, or as simple as something as an answer to a question that we have.
When we pick up our smartphone or other mobile smart device to find a solution to that need that we have identified, this is referred to as a “micro-moment”.
As a society, we are all actively engaged and on the internet 24 hours a day, 7 days a week. As one who is marketing online, it is in your best interest to learn how to seize these “micro-moments” that internet users have around the clock.
In doing so, you will experience exceptionally high levels of success.
The Steps to Seizing Micro-Moments Among Internet Users
When utilizing content to promote your business, your products, and/or your services online, it is imperative that you follow the steps outlined below in order to seize those newfound Google “micro-moments”:
- When creating content, consider your customer before headlines, keywords, and word count. Who are you in line with servicing? When will your customers need what you have to offer? By gaining a comprehensive understanding of your customer, you will have the ability to create content that is geared towards them and their needs. In turn, this will allow your content to show up at the “right place in the right time”.
- Next, avoid advertising schemes when creating your content. Instead, focus on the placement of information that helps your customers solve the problems that you are able to help with. No one wants to be “sold”; however, everyone wants and needs “help”.
- The ultimate goal of all content is to attract customers, convert those customers, close the sale, and ensure satisfaction. When creating content designed for micro-moments, you need to do all of this very quickly. First, gain an understanding of the problem. Identify that problem in your content and provide a quick solution. This makes for actionable and highly-profitable content.
Create the “I Want To” Moments
Now that you understand what “micro-moments” are, it is time to create the “I want to” moments through your content. These include the “I want to know”, “I want to go”, “I want to buy”, and “I want to do”. You must anticipate the questions that your target audience will have, incorporate SEO best practices, create content that provides a quick and concise answer, and link to your site.