As a website owner, it's important to stay on top of the “latest and greatest”, in terms of search engine optimization (SEO). One of the most productive means of doing this is analyzing that which took place in the previous year, as well as current emerging trends.
For the purpose and intent of this article, we are going to base our information on Google and their amazingly powerful search engine. This popular search engine is unique from others in how it ranks the search results that stem from user inquiries.
The SEO trends you will be introduced to in this guide will help you with your website’s rank within Google’s search engine. If you are ready for an influx of website traffic and an instantaneous boost to your online business, continue reading.
SEO Trend #1: The “Brain” Behind the Artificial Intelligence Learning System
Artificial intelligence is emerging as a leader in assisting Google in ranking websites. Their AI system has a “brain”, too! “RankBrain”, to be exact.
This is a specially-designed learning system that helps the Google search engine to quickly sort results.
This is made possible by measuring how internet users interact with the websites that they choose to go on within search results. This system measures how long internet users stay on your website’s page and the percentage that click on your website.
To become a big mover and shaker in 2019, learn as much as you are able to about RankBrain and customize your website so that you get massive signals from RankBrain.
According to Google, the signals that come from this artificial intelligence system carry a lot of weight in how high a website ranks in their search engine.
SEO Trend #2: Professionally-Written Content
One of the rank factors with RankBrain is referred to as “Dwell Time”. In short, this refers to the amount of time that an internet user spends on your website. In order to increase this, you must have professionally-written content posted on your pages.
SEO content creators know how to properly compose content that includes strategically-placed keywords, content that is designed for mobile users, and content geared towards voice searches.
If you are not comfortable with writing your own content, you will be pleased to know that there are several writers on the market that specialize in search engine optimization.
If you require written content for your website, contact us here at Brick Road Media for more information.
SEO Trend #3: Ensure Voice Search Compatibility
While traditional searches are still quite popular, voice search is quickly gaining momentum. This is likely to take off in 2019 as more handheld and mobile devices hit the market. Out of every five adults, two use voice searches on a daily basis.
You must ensure that the content listed throughout your website is optimized for voice search. This means, when composing content, ensure that you have question and answer format throughout your website.
This will help your search engine rank tremendously. Simply consider the keywords and keyword phrases that people are likely to use when they use the voice search option on their mobile devices.
Optimize for human usage and interaction, not just to appeal to the actual algorithms that search engines utilize.
SEO Trend #4: Place Larger Content on Your Website
Google likes to rank content pieces that are exceptionally long as these are usually more in-depth than shorter articles.
You may compose long blogs or even integrate some type of “ultimate guide” into your website.
In addition to appearing to be more comprehensive with websites, internet users will spend more time on your site reading your content if it is longer. This is a win-win situation, in terms of search engine optimization.
When composing longer pieces, it is important to break up the content so it is easier for internet users to read and digest. For example, use subheadings, lists, and other methods of breaking the information up.
SEO Trend #5: Evergreen Content That is Highly Authoritative
When it comes to content on your website, you want to ensure that it contains a lot of information, is in-depth, and authoritative.
You also want to make certain that it is “evergreen”. In essence, this simply means that the content is always considered to be relevant and does not become outdated. This makes it easier to find online as it is always there and always contains pertinent information.
If you create evergreen content where you display your expertise – in-depth – you will find that you get more shares on social media, more page views, AND more backlinks!
SEO Trend #6: Include Keywords That Relate to Your Main Keyword
When creating content on your website, it is important to include keywords that are related – but different – to your main keyword.
These are often referred to as “LSI” keywords.
That stands for “Latent Semantic Indexing”. These keywords are those that are “semantically” related to the primary keyword that you elect to utilize in your content; however, they are not synonyms. They are keywords that have the same context.
For example, if you are writing about drivable cars, your LSI keywords would include “vehicle”, “dealers”, “automobile”, and so on and so forth. There are many LSI keyword generators online that you may use for free.
SEO Trend #7: Make Sure Your Website is Mobile-Friendly
By this point in the game, your website should be mobile-friendly. If not, it is time to get onboard. This is referred to as “Mobile-first indexing”. Google now counts the mobile version as the “real” website – not the traditional desktop version.
You must opt for this as over 60% of all searches within Google are done from a mobile device. This figure is expected to expand even further throughout 2019 and 2020.