May 11, 2016

Successful Email Campaigns – Part 4

Improving Quality and Relevance Leads to Successful Email Campaigns!

If you want your business to reach the highest levels of success, you have to improve quality and relevance of your email campaigns.

This process starts with determining the purpose for your campaign. Then, you must immediately identify your target audience. Once you know who will be receiving your messages, you must then determine the types of messages that you will send to that audience. Next, you must know what types of email campaigns you may engage in and when it is appropriate to use a specific type of campaign. You must then determine the type of content that you will share and how often you will contact your target audience.

Successful Email Campaigns

This week, you will learn the final step in creating successful email campaigns is to create an informative blog that may be used to further enhance communications with your target audience.

What is a Blog?

A blog is a type of online journal. It is an area on the internet that allows you to express yourself and share information with the entire world. You may share your thoughts, your deepest secrets, and/or your passion – the choice is yours! A blog is a type of website that you update on a regular basis. Many may elect to update a blog daily, while others elect to provide three to four updates weekly.

If you are running a promotional email campaign for your business, it is obvious that you have news or other types of information to share with others. This means that you absolutely need a blog. A blog will allow you to share information with your target audience whenever you like – without bombarding them with a ton of emails!

Why Use a Blog to Communicate During an Email Campaign?

At this point, you are probably wondering why it is important to use a blog to communicate during a promotional email campaign, right? Well, as mentioned a bit ago, you may share on a blog as often or as little as you wish. You no longer have to worry if you are sending too many emails or if you are sending too little. Yes, you should still send out those emails, but, you should supplement the emails with high-quality information on your blog.

When sending an email out, you are limited by the amount of email addresses that you have. When creating a blog, there is no limitation to the amount of readers that you may reach! In addition to this, when you have a blog, you are not restricted to the topic. When sending out emails, you are restricted to the topic. This provides you with a wonderful means of sharing even more information with the world!

Here at Brick Road Media, we specialize in helping you with your promotional email campaigns and your blog content! If you are ready to reach new heights and levels of success, contact us today:

765-439-4029

Brickroad Media

Brick Road Media provides marketing services, website design and optimization, and social media marketing for small businesses. Check out our Free Digital Marketing Snapshot and see in full detail how your "digital footprint" can expand to attract more customers and make a big impact on your bottom line.

>