Tag Archives for " content marketing "

October 9, 2017

Why Pillar Content is Important for Your Website

pillar content

Pillar content is also known as cornerstone content. Developing content pillars in a website increases the likelihood of being found quickly during an online search. Even though it’s not as well-known as it should be, it’s much older than one would think.

What is a simple way of describing pillar content? It’s informative content on a specific item or theme, such as guides and eBooks. Its nature allows the topic to be broken down into a multitude of materials, sections, and pieces.

The articles, including blog-style themes, are neither news nor time dependent. In other words, their style stays current because it provides relevant insight. Usually a tutorial type of article that teaches something to the audience, it normally goes beyond 500 words in length and offers meaningful, helpful advice and hints. The “how-to” is a cornerstone designed to make it easy for people to:

  • use your website.
  • do business with you.

Basically, the website cornerstone provides a foundation that is so interesting and useful that visitors want to stay and read on.

Changes over the last decade include a guideline for longer blogs – up to 10,000 or more words! The content stipulation demands value to your personas and text that is:

  • informative.
  • evergreen.
  • substantive.

Identify structural elements

Pin down the foundation of the overall critical areas that identify your business and what you want it recognized for. It’s a structure designed to withstand the test of time by focusing on your overall content plan. Don’t be surprised if you have several structural elements on your list. Most business owners want their business known for more than one thing. Shorten the list to the most important things.

Pillar content is extremely structured to make the pillar strong. The drawn-out web page or article focuses on a specific theme or topic which can be broken down into shorter forms of content to fill other places on the web. It may result in emails, blog posts, videos, and media updates. The ideal result is reaching a variety of customers, including buyers, through various channels. In simple terms, the pillars help others locate your business during a search no matter how many times and ways Google changes search algorithms. Pillar content has power within the SEO landscape when your pages are a go-to resource for others because they provide helpful information not published elsewhere. It boosts rankings and your identity as a thought leader.

Pillar content in 2017

The pillar has changed somewhat. Make it part of your overall content strategy.  Specific SEO tools define its identity as content optimization and management, recognizing the relationship between supporting topics and the pillar. Other changes include:

  • changing the website pillar page from a blog post to a content page.
  • the use of relevant keywords.
  • steady updates of pillars.


March 5, 2015

Content Marketing Tips. 5 Ways to Create Awesome Content

content-marketing-tipsAll content marketing strategies that are considered to be successful are, essentially, a form of ongoing communications that not only deliver useful and high-quality content, but, also focus on empathizing with customers.

In order to make your content awesome, you must view each content object that you publish as a form of communication that promises your target audience with useful information that is relevant. You must not view each piece as just an “article” or a “blog”.

You must place an emphasis on informing and inspiring your target audience. In doing so, you will create anticipation among your readers. According to those that have achieved a high level of success in their content marketing endeavors, there are few things and actions that are more powerful in attracting a following that is highly loyal than the anticipation of what will abound next. In this content marketing guide, you will be introduced to more than just blogging tips or article writing tips.

You will be provided with the top and absolutely essential components to creating a growing and successful momentum of awesome content.

1. Capture the Attention of Your Target Audience

In nearly all blogging tips and article marketing tips, you will discover information that expounds on the fact that your content must capture the attention of your reader.

While this is a productive measure, it is more productive to ensure that you capture the attention of your TARGET AUDIENCE – that is, the group of people that you WANT to ATTRACT in order to achieve success in your niche. In the past few years, individuals that stumble across various types of content – blogs, articles, social media posts, images, and videos – have grown exceptionally discerning.

You must deliver quality.

Your target audience is looking for expert information, personal and professional experiences, and appeal in each blog that you create, each article that you write, each video that you post, and every presentation that you are responsible.

You MUST capture their attention AND maintain their attention. The following steps may be used to achieve success in this endeavor:

  • First, you should focus on creating images that are unique and attractive. One of the best methods for succeeding in this task is to take imagery and use Canva.com in order to create innovative and appealing images that may be used in your content marketing endeavors.
  • Second, you should consider combining different media types in order to attract and maintain the attention of your target audience. For example, if you create a blog or an article, you should consider adding YouTube videos or embedding your own videos to supplement the content. In addition to this, you may make use of infographics or tip-o-graphics in order to provide another medium for your target audience to consume, other than simply reading.
  • Finally, you may want to consider firing up SoundCloud in order to record your voice and place that within your post or article.

2. Forget SEO, Optimize for Readership and Engagement

Throughout the history of the internet, all content marketers have been pushed to optimize their blogs and articles for search engines.

While the use of keywords, keyword phrases, and even latent semantic indexing techniques are all still productive ways to ensure high rankings in major search engines, it is more important – these days – to optimize for readership and engagement, NOT for search engines. Search engines are nothing more than a complex program that reads in an unemotional manner.

target audience

Your target audience, on the other hand, is a complex group of people that read emotionally and seek high-quality content. When it comes to blogging tips and article writing tips, you should place a focus on optimizing for readership and getting that readership to engage.

For example, piece together content that is relevant to your readers. Then, embed Facebook, Google +, and other social media platforms on your post to optimize engagement.

3. Optimize for Conversion

The next secret to creating absolutely awesome content and succeeding in your content marketing efforts is to optimize your content for conversion.

Turn your target audience into email list subscribers, provide them with a free eBook, implement click-based pop-ups and toolbars so your target audience may instantly convert, provide links to other content on your website, and use exit pop-ups.

4. Intelligent Formatting

When it comes to creating awesome content that will reap high rewards in your content marketing strategy, it is important to indulge in intelligent formatting when creating your blogs and/or articles. The following tips will assist in this endeavor:

  • Create articles and blogs with bold subheadings that assist in grabbing a reader’s attention.
  • Be certain to use images throughout the piece to visually stimulate your target audience.
  • Utilize bullet points, and even numbered lists, to section off your article and provide information quickly and precisely.

5. Be Innovative

Your target audience is fickle. Most skim-read, others channel-surf and nearly all move quickly.

If you want to succeed in content marketing, you must be innovative. Different IS better when it comes to blogging and composing articles.

Tell stories, display honesty, be a content persona, and become an expert in your niche. All of these actions will make you unique and highly appealing.


Content marketing is the most productive means of achieving success on the web. In order to reap the rewards that you desire, you must create awesome content. By grabbing your target audiences’ attention, optimizing for readership and engagement, optimizing for conversion, using intelligent formatting, and being innovative, your content will be awesome!


For more information and for assistance in creating content that attracts, maintains interest, and sells, contact Brick Road Media today! Our team of optimization professionals and internet business specialists are standing by to take your business to the level that you desire and deserve! 765-439-4029

February 20, 2015

Team Up for A Better Content Strategy

content-strategyContent Strategy - Grab A Partner

The Advantages of Teaming up with Other Businesses to Leverage Content

Leverage is now considered to be the newest, most innovative form of achieving higher levels of success on the World Wide Web. By becoming content partners with other businesses within your industry, you have the unique ability to diversify the revenue streams that your business experiences, add a higher level of syndication to the content that you produce, reach new platforms, attract new markets, create a brand that is considered to be highly authentic, and increase your company’s level of adaptability. Innovations in the world of digital marketing, online promotions, and advertising have quickly changed the method in which publishers currently conduct business. From developing branded content, creating social media campaigns, and syndicating content, the content marketing industry within the United States – which is a $44 billion industry – is completely diversifying the way that businesses are able to create streams of income. By leveraging with other businesses and becoming content partners, you will find that your business is able to attract a larger following. In this guide, you will learn how to harness the power of leverage for your content strategy.

Content Marketing Statistics

In order to truly understand the amount of power behind leverage, it is first important to become familiar with a couple of statistics that pertain to content marketing. The following outlines the three most important facts that you should consider, as it pertains to content marketing:

  • According to studies, it has been established that 70% of all consumers have a preference of getting to know a company by reading the articles that they create and publish, rather than reading and seeing the advertisements that they create.
  • Approximately 20% of all the internet traffic occurs as a direct result of content that is shared among content partners and social media platforms.
  • Businesses that own, operate, and actively post to a blog are able to get up to 67% more leads than businesses that do not.

Leveraging Content – Brand-to-Brand

Since the induction of syndication, publisher-to-publisher forms of syndication have been exceptionally popular; however, in recent years, brand-to-brand publishing is becoming even more popular. Brands have audiences; many of which are massive. All brands require content. This content may be placed on blogs, listed on social media platforms, placed within a company website, or included on mobile-based apps. Brands – much like your brand – are searching for content that is trustworthy, has a high level of reliability, and is high in quality. This is where leveraging content comes into play. As a brand, you are searching for the same things. Why not collaborate with similar brands? Not only will you share content, but, you will be able to include links, hyperlinks, and resource boxes that will drive a brand’s audience to YOUR website! In return, you offer them the same consideration. Then, your audience will be driven to their website. It is a win-win situation to become brand-to-brand content partners and leverage content in order to maximize the potential for success on the World Wide Web.


In order to truly leverage content, you must become content partners with other brands that are shifting towards digital innovation. A global, comprehensive-based content strategy must be developed in order to reap the success that you desire for your business. The first step is reaching a larger audience, in a faster amount of time. In order to achieve success in acquiring a larger audience, steps must be taken to make yourself known to that audience. The easiest and most productive means of doing this is through leverage. By harnessing the power of leverage today, you and your content partners will achieve higher levels of business success on the internet for the rest of your tomorrows!

June 30, 2014

Brick Road Media Ready to Launch New Content Marketing Services


Brick Road Media is excited and pleased to announce the inception and launch of a new line of content marketing services called Do It for You services. Within this new product, there are three levels of value: Local Biz Essentials, Local Biz +, and Total Biz.

The first, Local Biz Essentials, focuses on getting the client on the right track to boosting traffic and conversion to their business page. This is our most affordable package and is for our clients who need little to no assistance—just some guidance. It includes services like keyword research, weekly blog posts, and installing SEO plugins.

The second level, Local Biz +, includes everything you would get in the first level package plus some extras. This is designed for our clients who would like to take technology by the horns, but either don’t have the time or the know-how. Some extras included in this particular package are setting up MailChimp, developing a sales funnel, and setting up a free giveaway.

The third and final level is Total Biz. This level is for small business owners would feel better if their website was in our hands. It is all-inclusive of everything in the first two levels plus launching a Facebook Ad campaign and monitoring the campaign as well as call tracking. While a bit pricier than the other two levels, our clients don’t have to do anything except sit back and watch their business grow by leaps and bounds.

For more information on this provocative new program, click here, or to schedule a free strategy session with Jeremy, click here.