For the small business owners or staff who have been tasked with getting more and better search engine rankings for their sites, this new free SEO course should be a big help.
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Maybe you have a ton of extra time or you have some staff with nothing to do for the next 12 months. In that case, here's a handy graphic detailing how to own the search engine rankings for your local business...
Continuing from a recent post about SEO prep for new websites, here Rand Fishkin goes over a nice checklist for local SEO for new sites.
Of course, some things stay the same with local SEO, and others change frequently. Since this video, just one year ago, many new local citation services have come online, and others have changed policies. At the same time, businesses that have changed addresses but not their listings with local directories, or major players like Google Places, aren't getting anything from that initial work. Changes in local SEO must be tracked constantly and your data kept up to date.
Great (and easy) idea for local businesses to engage online. People search for pictures all the time, yet most site owners don't provide easy content for, say, Google Image Search.
There are other great tips in this article worth paying attention to.