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Continuing from a recent post about SEO prep for new websites, here Rand Fishkin goes over a nice checklist for local SEO for new sites.
Of course, some things stay the same with local SEO, and others change frequently. Since this video, just one year ago, many new local citation services have come online, and others have changed policies. At the same time, businesses that have changed addresses but not their listings with local directories, or major players like Google Places, aren't getting anything from that initial work. Changes in local SEO must be tracked constantly and your data kept up to date.