Tag Archives for " social media tips "

March 23, 2015

How Hashtags Attract More Attention and Traffic

hashtagIn the past decade, hashtags have gained quite a bit of attention on social media platforms such as Twitter, Facebook, Google+, Instagram, and Pinterest. A hashtag is a word or a phrase that lacks spacing that is prefixed with the unique hash character, which is nothing more than a number sign.

The hashtag forms a label and is a special type of metadata tag that assists in organizing content, tracking discussions based on the keyword or keyword phrase used, and transforming the word or phrase into both a clickable and searchable link.

If you are searching for social media tips that will assist you in attracting more attention and traffic, you will find that the use of hash tags is a positive and productive option when it comes to social media marketing campaigns.

In this brief guide, you will learn the basic history of hash tags and how to use hash tags in order to attract the attention that you desire on the World Wide Web.

History of the Hash Tag

In the earliest days of the hash tag, the social media symbol was only found on Twitter; however, since its original appearance, its use has extended to other social-based platforms. In the year of 2007, the developer named Chris Messina originally proposed in a tweet on the platform Twitter that the social media website start using hash tags in order to group topics.

Initially, the idea was rejected. Later that year, during the month of October, citizen-based journalists that were covering forest fires occurring in San Diego started to tweet updates and utilized the has tag, “#SanDiegoFire”. Once this started, hash tagging immediately gained an immense amount of popularity.

Now, internet users, businesses, organizations, and a wide array of other brands and industries utilize hash tags. If you want to attract more attention and want to increase your traffic, you should utilize hash tags, too!

Understanding the Value of the Hash Tag

In reviewing social media tips, you will find that hash tags are exceptionally beneficial because of the true value that they possess.

In order for hash tags to attract more attention on the World Wide Web and increase traffic, you must first gain an understanding of the value that these amazing little searchable and clickable links provide:

  • Once a hash tag is created is viewable by absolutely anyone that has an interest in the keyword or keyword phrase that is outlined in the hash tag. That means that internet users that are outside of your network have the capability of viewing the hash tag.
  • The reach of the hash tags that are created is expanded to absolutely anyone that has an interest in the keyword or the keyword phrase utilized within the tag.

Based on the two value points outlined here, you can clearly see that hash tags build value by expanding your reach and attracting internet users that are outside of your network.

If you are ready to expand your reach, attract more visitors, and optimize your success in the virtual world, it is imperative that you immediately consider the benefits associated with the utilization of hash tags. For more information on the success of hash tags and social media tips, visit the following guides today:

March 16, 2015

Using an Editorial Calendar to Optimize Your Social Media Workflow

editorial-calendarBy using an editorial calendar, you have the potential to optimize your social media workflow – which is a very effective process for developing your brand, building relationships with your customers, and improving your overall success. In a world where social media platforms abound, it is imperative to utilize an editorial calendar to assist you in managing your content across those platforms.

This is a type of advance content planning tool that will allow you to map out specifics for the content editors that are part of your team. When reviewing social media tips, you will find that many businesses use the editorial calendar for a wide range of tasks, including the integration of marketing goals, content marketing strategies, and delivering high-quality, relevant information to customers.

The Goals of Social Media Workflow

In order to truly understand just how effective an editorial calendar is as it pertains to social media workflow, you must first gain an understanding of the goals associated with that workflow. They are as follows:

  • The workflow allows all members of your content marketing team to understand the vision that your business has behind interacting on social media platforms.
  • The workflow often involves assigning individual tasks to various individuals that are part of your content marketing team. The workflow will allow each person to know what their role is and how to execute the responsibilities of that role.
  • Individual tasks will be assigned that will lead to the overall success of the group.
  • Each individual that is part of your team will have a solid understanding of what they need to know to contribute positively to the company and when the tasks need to be completed.
  • Most social media workflow tasks that implement the use of an editorial calendar offer a communication channel among all members of the team.
  • An editorial calendar assists in optimizing each of the roles of the team so that it is self-contained, or able to manage itself.

The Team Members

In order to effectively utilize an editorial calendar for social media workflow, it is best to have a team of – at least – five different individuals: the editor, the contributor, the designer, the proofreader, and the social media manager.

Content marketing is considered to be a team “sport”, if you will. Regardless of whether you are working as an independent entrepreneur, or as a company, you must have more than one assistant when it comes to social media success. There are just too many tasks that need to be completed in a fast manner to engage on the endeavor all alone.

Here are some great editorial calendar resources:

If you would like to have assistance with your editorial calendar, your content, and your social media marketing endeavors, Brick Road Media is standing by to assist you.

Simply contact us today for more information on how we can, ultimately, lead you to the success that you desire. We offer web design services, content marketing services, social media tips and even have the capability to assist you in ranking high in search engines by using the highest demand and lowest supply keywords! Call us today at: 765-439-4029!  (Tap to Call)

November 20, 2012

Check out this great Chrome app: tldr

Here's a great way to consume information quickly and use it to keep your fans and followers engaged and happy to follow your updates on Facebook, Twitter, Google+ or LinkedIn.

Small business owners and their staff are busy people.  But you know if you don't update your social media streams regularly, you don't get much engagement or traffic from your fans and followers.

How do you keep up on all the information you'd like to follow, quickly consume, and share around to keep your brand top-of-mind?  You become and Information Overlord and use neat tools like this one:

January 31, 2012

Small Business Marketing Tips for 2012

From blogging to social media management and search engine optimization, small businesses are finding a lot more opportunities to get in front of their target audience.  Whether you are local or global, the information below should help you catch up with what smart small business owners are doing to get more attention online...

5 Ways Your Small Business Blog Can Help Your Company Thrive


Blogging for a small business is different from blogging as a professional blogger (problogger) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a ...

How Pinterest Can Help Develop Your Company Brand | Lakeshore ...


5 Ways You Can Use Pinterest to Build Your Brand. 1. ... 5. Popularity – The site is quickly becoming popular, and this is something that will improve the branding of your company. According to Site Analytics, the site has approximately 7.2 million unique visitors. In fact, there is a ... She writes for an online resource that gives advice on topics including document software to small businesses and entrepreneurs for the leading business search directory, Business.com.

5 Tips to Improve Your Marketing Mix | Small Business Matters


Website & Blog Your website is your digital home, so make it count. Let them know who you are, what you do, and how it could benefit them. And then solve a problem for free by answering a question that your target audience ...

Transform your Small Business with Social Media: A Checklist ...


As a small or medium business (SMB), your to-do list is likely overflowing with #1 priorities. When it comes to social media, its no different. You likely want to make an impact in social media and understand...

Finally, check out the Social Media Cheat Sheet below for some great pointers for small business and social media marketing...  (click the graphic for a bigger view at Flowtown)

social media cheat sheet for small business