In the past decade, hashtags have gained quite a bit of attention on social media platforms such as Twitter, Facebook, Google+, Instagram, and Pinterest. A hashtag is a word or a phrase that lacks spacing that is prefixed with the unique hash character, which is nothing more than a number sign.
The hashtag forms a label and is a special type of metadata tag that assists in organizing content, tracking discussions based on the keyword or keyword phrase used, and transforming the word or phrase into both a clickable and searchable link.
If you are searching for social media tips that will assist you in attracting more attention and traffic, you will find that the use of hash tags is a positive and productive option when it comes to social media marketing campaigns.
In this brief guide, you will learn the basic history of hash tags and how to use hash tags in order to attract the attention that you desire on the World Wide Web.
History of the Hash Tag
In the earliest days of the hash tag, the social media symbol was only found on Twitter; however, since its original appearance, its use has extended to other social-based platforms. In the year of 2007, the developer named Chris Messina originally proposed in a tweet on the platform Twitter that the social media website start using hash tags in order to group topics.
Initially, the idea was rejected. Later that year, during the month of October, citizen-based journalists that were covering forest fires occurring in San Diego started to tweet updates and utilized the has tag, “#SanDiegoFire”. Once this started, hash tagging immediately gained an immense amount of popularity.
Now, internet users, businesses, organizations, and a wide array of other brands and industries utilize hash tags. If you want to attract more attention and want to increase your traffic, you should utilize hash tags, too!
Understanding the Value of the Hash Tag
In reviewing social media tips, you will find that hash tags are exceptionally beneficial because of the true value that they possess.
In order for hash tags to attract more attention on the World Wide Web and increase traffic, you must first gain an understanding of the value that these amazing little searchable and clickable links provide:
Based on the two value points outlined here, you can clearly see that hash tags build value by expanding your reach and attracting internet users that are outside of your network.
If you are ready to expand your reach, attract more visitors, and optimize your success in the virtual world, it is imperative that you immediately consider the benefits associated with the utilization of hash tags. For more information on the success of hash tags and social media tips, visit the following guides today:
By using an editorial calendar, you have the potential to optimize your social media workflow – which is a very effective process for developing your brand, building relationships with your customers, and improving your overall success. In a world where social media platforms abound, it is imperative to utilize an editorial calendar to assist you in managing your content across those platforms.
This is a type of advance content planning tool that will allow you to map out specifics for the content editors that are part of your team. When reviewing social media tips, you will find that many businesses use the editorial calendar for a wide range of tasks, including the integration of marketing goals, content marketing strategies, and delivering high-quality, relevant information to customers.
The Goals of Social Media Workflow
In order to truly understand just how effective an editorial calendar is as it pertains to social media workflow, you must first gain an understanding of the goals associated with that workflow. They are as follows:
The Team Members
In order to effectively utilize an editorial calendar for social media workflow, it is best to have a team of – at least – five different individuals: the editor, the contributor, the designer, the proofreader, and the social media manager.
Content marketing is considered to be a team “sport”, if you will. Regardless of whether you are working as an independent entrepreneur, or as a company, you must have more than one assistant when it comes to social media success. There are just too many tasks that need to be completed in a fast manner to engage on the endeavor all alone.
Here are some great editorial calendar resources:
If you would like to have assistance with your editorial calendar, your content, and your social media marketing endeavors, Brick Road Media is standing by to assist you.
Simply contact us today for more information on how we can, ultimately, lead you to the success that you desire. We offer web design services, content marketing services, social media tips and even have the capability to assist you in ranking high in search engines by using the highest demand and lowest supply keywords! Call us today at: 765-439-4029! (Tap to Call)
Here's a great way to consume information quickly and use it to keep your fans and followers engaged and happy to follow your updates on Facebook, Twitter, Google+ or LinkedIn.
Small business owners and their staff are busy people. But you know if you don't update your social media streams regularly, you don't get much engagement or traffic from your fans and followers.
How do you keep up on all the information you'd like to follow, quickly consume, and share around to keep your brand top-of-mind? You become and Information Overlord and use neat tools like this one:
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